How to Have a Successful Keynote Talk ?
How to Have a Successful Keynote Talk ?, available at $19.99, with 71 lectures, and has 1 subscribers.
You will learn about Keynote 101 Finding Your Message Crafting Your Talk Selling Your Talk This course is ideal for individuals who are For all Entrepreneurs, professionals It is particularly useful for For all Entrepreneurs, professionals.
Enroll now: How to Have a Successful Keynote Talk ?
Summary
Title: How to Have a Successful Keynote Talk ?
Price: $19.99
Number of Lectures: 71
Number of Published Lectures: 71
Number of Curriculum Items: 71
Number of Published Curriculum Objects: 71
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- Keynote 101
- Finding Your Message
- Crafting Your Talk
- Selling Your Talk
Who Should Attend
- For all Entrepreneurs, professionals
Target Audiences
- For all Entrepreneurs, professionals
-
One day I was giving a free talk for a former teacher at a college, and I got a parking ticket that day. It was raining, and of course, I forgot my umbrella. Needless to say, it just wasn’t my day. As I walked into this classroom, I just couldn’t muster up this polished talk show personality that I thought I had to be. So instead I just walked in that class, and for the first time, I was completely myself. I talked about times I had failed. I talked about all the crazy things I did to get my startup off the ground. And, I pulled simple lessons that I thought were useful that I learned from these experiences. And that was the speech that made me a speaker. It was the first time I had a line of people waiting to talk to me. It was the first time I walked away and didn’t feel like I just performed a show because there was no act. Speaking is not about expert lecturing. It’s about inspirational storytelling. People don’t want to be told what to do. They want to be inspired to change in their own way. Think about the last speaker you heard that made a lasting impression on you. Likely he or she shared a story that was coupled with a greater takeaway. Great speakers don’t flood you with charts of research or complex theories or successful resume of their accomplishments. The best speakers don’t focus on information. They focus on transformation. Think about a speech that has stuck with you over the years. Maybe something you heard in person or watched online. What was it about that talk that stuck with you? Was it a story or a lecture? As you go through this course, remember that you don’t have to have a library named after you or a statue in your honor to become a speaker. The best speakers are the ones that an audience can relate to and see themselves in. Your product you sell in your business isn’t the only thing that can provide value to people, your stories can too.
Course Curriculum
Chapter 1: Keynote 101
Lecture 1: The speaking game has changed 1.1
Lecture 2: You get paid for the transformation, not the information 1.2
Lecture 3: Who’s booking speakers 1.3
Chapter 2: Finding Your Message
Lecture 1: What are consistent themes in your entrepreneur story ? 2.1
Lecture 2: Create your transformational one-liner 2.2
Lecture 3: How does it relate to a bigger picture problem 2.3
Lecture 4: Learning break One talk can last a lifetime 2.4
Chapter 3: Crafting Your Talk
Lecture 1: Do this, not that! 3.1
Lecture 2: Mapping a keynote using the sandwich method 3.2
Lecture 3: Adding visuals to your talk 3.3
Chapter 4: Selling Your Talk
Lecture 1: Positioning yourself as a speaker 4.1
Lecture 2: How to get started with getting gigs 4.2
Lecture 3: Your booked; now what 4.3
Chapter 5: Getting into the marketing Mindset
Lecture 1: Think like a marketer 1.1
Lecture 2: The role of a marketer 1.2
Lecture 3: B2B vs. B2C marketing 1.3
Lecture 4: B2B vs. B2C experiences 1.4
Lecture 5: The five types of marketers 1.5
Lecture 6: The role of design in marketing 1.6
Lecture 7: DIY design in marketing 1.7
Lecture 8: What is a marketing campaign 1.8
Lecture 9: Speak like a marketer 1.9
Lecture 10: Challenge Marketing terms pop quiz 1.10
Lecture 11: Solution Marketing terms pop quiz 1.11
Chapter 6: Understanding the World of marketing Strategy
Lecture 1: Inbound vs. outbound marketing 2.1
Lecture 2: Content marketing 2.2
Lecture 3: Social media marketing 2.3
Lecture 4: Search engine optimization (SEO) 2.4
Lecture 5: Paid marketing 2.5
Lecture 6: Account-based marketing (ABM) 2.6
Lecture 7: Email marketing 2.7
Lecture 8: Earned media and PR 2.8
Lecture 9: Challenge What strategy would you choose 2.9
Lecture 10: Solution What strategy would you choose 2.10
Chapter 7: Building Your Marketing Campaign
Lecture 1: Laying a foundation for marketing campaigns 3.1
Lecture 2: Creating SMART goals for marketing 3.2
Lecture 3: Creating a content strategy roadmap 3.3
Lecture 4: Visual language design for marketing campaigns 3.4
Lecture 5: Realizing the potential of your marketing campaign 3.5 mov
Lecture 6: Thank you 3.6
Chapter 8: Building Message Architecture
Lecture 1: Creating a message that resonates 1.1
Lecture 2: Assembling a group of messages 1.2
Lecture 3: Testing messages qualitatively 1.3
Lecture 4: Testing messages quantitatively 2 1.4
Chapter 9: Creating Compelling Stories
Lecture 1: Architecting storylines 2.1
Lecture 2: Making your customer the hero 2.2
Lecture 3: Making your employees the heroes 2.3
Lecture 4: Using persuasive techniques 2.4
Lecture 5: Experimenting with story formats 2.5
Chapter 10: Creating Effective Thought Leadership
Lecture 1: Choosing thought leadership topics 3.1
Lecture 2: Covering thought leadership topics well 3.2
Lecture 3: Answering the So what question 3.3
Lecture 4: Borrowing techniques from instructional design 3.4
Lecture 5: Experimenting with thought leadership formats 3.5
Chapter 11: Growing and Engaging Your Audience
Lecture 1: Growing your email list 4.1
Lecture 2: Finding look-alike audiences 4.2
Lecture 3: Improving your content SEO 4.3
Lecture 4: Expanding your content distribution 4.4
Chapter 12: Personalizing Content Experiences
Lecture 1: Understanding elements of content personalization 5.1
Lecture 2: Personalizing for content discovery 5.2
Lecture 3: Personalizing for content engagement 5.3
Lecture 4: Creating personalized wow moments 5.4
Chapter 13: Scaling Content Marketing Operations
Lecture 1: Managing a content marketing team 6.1
Lecture 2: Using advanced content technology 6.2
Lecture 3: Maturing content roles 6.3
Lecture 4: Reusing and repackaging content 6.4
Lecture 5: Establishing global content marketing 6.5
Lecture 6: Creating a content supply chain 6.6
Chapter 14: Assessing Content Marketing
Lecture 1: Evaluating content marketing impact 7.1
Lecture 2: Using content optimization testing 7.2
Lecture 3: Calculating content marketing ROI 7.3
Instructors
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Sadık Vural
Doktor
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