Be A Video Production & Video Marketing Master!
Be A Video Production & Video Marketing Master! , available at $64.99, has an average rating of 4.45, with 94 lectures, based on 516 reviews, and has 5625 subscribers.
You will learn about You will understand how video marketing can fulfil certain objectives for you or your business – profits, income, exposure, recognition, critical praise and new opportunities. You will learn how to effectively structure the pre-production process so your video production shoot is efficient and professional. You will gain an understanding of professional video production equipment, and the software and hardware required to undertake production and marketing projects. You will learn how to shoot and edit a professional video, including how to achieve the best audio, lighting, composition and content for your production. As well as simple video editing, you will also learn advanced video editing techniques and how to create animated motion-graphic elements to take your video productions to the next level. You will be given a thorough grounding in the world of online video marketing, delving in to the various platforms online at your disposal as well as an in-depth tour of YouTube and its capabilities. Finally, you will understand how to measure the success of your video across a number of metrics, tracking ROI and tailoring future productions for maximum results. This course is ideal for individuals who are Small Business Owners or Marketing Departments or Online Marketers & Agencies or Aspiring Videographers or Educational Organisations & Media Students or Affiliate Marketers or New & established Udemy course tutors 😉 It is particularly useful for Small Business Owners or Marketing Departments or Online Marketers & Agencies or Aspiring Videographers or Educational Organisations & Media Students or Affiliate Marketers or New & established Udemy course tutors ;).
Enroll now: Be A Video Production & Video Marketing Master!
Summary
Title: Be A Video Production & Video Marketing Master!
Price: $64.99
Average Rating: 4.45
Number of Lectures: 94
Number of Published Lectures: 94
Number of Curriculum Items: 94
Number of Published Curriculum Objects: 94
Original Price: £99.99
Quality Status: approved
Status: Live
What You Will Learn
- You will understand how video marketing can fulfil certain objectives for you or your business – profits, income, exposure, recognition, critical praise and new opportunities.
- You will learn how to effectively structure the pre-production process so your video production shoot is efficient and professional.
- You will gain an understanding of professional video production equipment, and the software and hardware required to undertake production and marketing projects.
- You will learn how to shoot and edit a professional video, including how to achieve the best audio, lighting, composition and content for your production.
- As well as simple video editing, you will also learn advanced video editing techniques and how to create animated motion-graphic elements to take your video productions to the next level.
- You will be given a thorough grounding in the world of online video marketing, delving in to the various platforms online at your disposal as well as an in-depth tour of YouTube and its capabilities.
- Finally, you will understand how to measure the success of your video across a number of metrics, tracking ROI and tailoring future productions for maximum results.
Who Should Attend
- Small Business Owners
- Marketing Departments
- Online Marketers & Agencies
- Aspiring Videographers
- Educational Organisations & Media Students
- Affiliate Marketers
- New & established Udemy course tutors 😉
Target Audiences
- Small Business Owners
- Marketing Departments
- Online Marketers & Agencies
- Aspiring Videographers
- Educational Organisations & Media Students
- Affiliate Marketers
- New & established Udemy course tutors 😉
Welcome to the Video For Businesscourse!
Don't be put off by the inclusion of the word business – it just means that this is a video production and video marketing course designed to help you make money with the skills and expertise that you'll learn. Yes, that might be through effectively marketing your business, but it can also mean this course sets you on a new career path.
Video for Business is not a niche course, instead it covers the day to day requirements of a professional video producer and online marketer. You'll learn about the online video landscape, the details of pre-production, how to shoot and edit professional video, the methods available to get your videos seen, ranked, clicked on and shared and finally, how to measure your results and your successes.
The course is structured in a way to allow complete beginners to start right at the beginning and learn the entire professional pathway, while more experienced students can pick and choose a variety of chapters and lectures to suit their current needs.
I can only reiterate again that this is a full, actionable course. Once complete, you should be able to apply it to your own projects without the need for further guidance. Furthermore, as the video production and marketing profession evolves, so to will this course, with frequent updates and additions to keep you on the right track.
Course Curriculum
Chapter 1: Welcome to the course
Lecture 1: Introduction & Thank You
Lecture 2: Video for Business course outline
Lecture 3: What is video marketing?
Lecture 4: Why market your business through video?
Chapter 2: Video Marketing formats
Lecture 1: Introduction
Lecture 2: Promotional Video
Lecture 3: Corporate Video
Lecture 4: Viral Video
Lecture 5: Demonstration Video
Lecture 6: Video Testimonial
Lecture 7: Event Video
Lecture 8: Educational Video
Lecture 9: Video Blogging
Lecture 10: Chapter review
Chapter 3: Recommended video production tools
Lecture 1: The video camera
Lecture 2: Alternatives to the Video Camera
Lecture 3: Editing software
Lecture 4: Audio requirements
Lecture 5: Additional equipment
Chapter 4: The Pre-Production Process
Lecture 1: Components of a professional script
Lecture 2: Script or no script?
Lecture 3: Location Scouting
Lecture 4: Storyboarding
Lecture 5: Documentation
Lecture 6: Chapter review
Chapter 5: Professional Video Production
Lecture 1: Chapter Introduction
Lecture 2: Lighting
Lecture 3: Audio
Lecture 4: Composition
Lecture 5: White balance
Lecture 6: Camera settings
Lecture 7: Chapter review
Chapter 6: Shooting Your Video
Lecture 1: Introduction
Lecture 2: Shooting an interview
Lecture 3: Filming people
Lecture 4: Working with non-professional subjects
Lecture 5: Eliciting good responses from non-professional subjects
Lecture 6: Cutaways & GVs
Lecture 7: Shooting for the edit
Lecture 8: Chapter review
Chapter 7: Editing Your Video Production
Lecture 1: Introduction
Lecture 2: Ingesting your video footage
Lecture 3: Opening Premiere Pro
Lecture 4: The Premiere Pro Interface
Lecture 5: Editing your video in Premiere Pro
Lecture 6: Advanced video editing
Lecture 7: Creating animated motion-graphics in After Effects
Lecture 8: Exporting your video
Lecture 9: Where to find digital assets
Lecture 10: Delivering your finished video
Lecture 11: Chapter review
Chapter 8: Video Hosting
Lecture 1: Introduction
Lecture 2: Online video platforms
Lecture 3: Commercial Hosting
Lecture 4: Hosting your video privately
Lecture 5: Chapter review
Chapter 9: Video Marketing
Lecture 1: Introduction
Lecture 2: What makes an ideal video?
Lecture 3: PR & Press
Lecture 4: Blogs
Lecture 5: Email
Lecture 6: QR codes & NFC
Lecture 7: DVDs & physical media
Lecture 8: Website video
Lecture 9: Facebook
Lecture 10: Twitter
Lecture 11: Reddit
Lecture 12: Stumbleupon
Lecture 13: LinkedIn
Lecture 14: Google +
Lecture 15: Pinterest
Lecture 16: Vimeo
Lecture 17: Google Search
Lecture 18: Google Display Network
Lecture 19: Video Seeding
Lecture 20: Chapter review
Chapter 10: YouTube
Lecture 1: Setting up a YouTube channel
Lecture 2: Optimising your YouTube videos
Lecture 3: Video playlists
Lecture 4: Annotations
Lecture 5: User behaviour
Lecture 6: Chapter review
Chapter 11: Video Marketing Strategies
Lecture 1: Introduction
Lecture 2: Website strategies
Lecture 3: Creating a fan base
Lecture 4: Finding new fans & customers
Lecture 5: Chapter review
Chapter 12: Measuring Your Video Marketing Results
Lecture 1: Introduction
Instructors
-
Ryan Stone
Online video producer and marketer
Rating Distribution
- 1 stars: 13 votes
- 2 stars: 13 votes
- 3 stars: 75 votes
- 4 stars: 176 votes
- 5 stars: 239 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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