Marketing Insights for Innovation

Marketing Insights for Innovation, available at $34.99, has an average rating of 3.9, with 24 lectures, 4 quizzes, based on 23 reviews, and has 120 subscribers.

You will learn about Understand how consumer / user driven insight can drive brand / business growth How to develop insights How insights can help initiate marketing concepts and drive innovation This course is ideal for individuals who are Marketers and marketer researchers interested in insights and their potential or Communication / Advertising agencies or Project leaders of innovation projects It is particularly useful for Marketers and marketer researchers interested in insights and their potential or Communication / Advertising agencies or Project leaders of innovation projects.

Enroll now: Marketing Insights for Innovation

Summary

Title: Marketing Insights for Innovation

Price: $34.99

Average Rating: 3.9

Number of Lectures: 24

Number of Quizzes: 4

Number of Published Lectures: 24

Number of Published Quizzes: 4

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: €219.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how consumer / user driven insight can drive brand / business growth
How to develop insights
How insights can help initiate marketing concepts and drive innovation

Who Should Attend

Marketers and marketer researchers interested in insights and their potential
Communication / Advertising agencies
Project leaders of innovation projects

Target Audiences

Marketers and marketer researchers interested in insights and their potential
Communication / Advertising agencies
Project leaders of innovation projects

Get to grips with marketing insights! What are insights, where to look for them, why they are useful, how they can help you with understanding your target, develop better new products and services…and so much more!

You’ll have the opportunity to transform your learning into a project of your choice and see with your own eyes how insights can open up your thinking and create alternative opportunities for growth in your brands and businesses!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Innovation and insights, open up new opportunities for growth!

Chapter 2: Section 2 : Insights : attributes & benefits

Lecture 1: What insights are for?

Lecture 2: Insight dimensions

Lecture 3: Fresh Eyes & Active Listening

Lecture 4: Insights as a competitive advantage

Lecture 5: Lesson Overview – Understanding insight

Chapter 3: Section 3: Observation, interviewing & Listening

Lecture 1: Framing your challenge, talking to consumers, using empathy

Lecture 2: Preparing and conducting an interview

Lecture 3: Insight questioning and storytelling

Lecture 4: Building Empathy – getting the most from your interview

Lecture 5: Lesson Overview – Being curious

Chapter 4: Section 4 : Sources of Insight:

Lecture 1: Assembling Different sources of insight

Lecture 2: Parallel Markets

Lecture 3: Buying Behaviour

Lecture 4: Instore habits and attitudes

Lecture 5: Other sources of insight

Lecture 6: Collecting insight sources

Lecture 7: Lesson Overview – Searching for insight

Chapter 5: Section 5 : Insight connection & Crafting

Lecture 1: Transforming insight information into crafted insights

Lecture 2: Insight Creation

Lecture 3: Lesson Overview – Connecting, crafting & creating

Chapter 6: Section 6 : Learning by doing: Fresh insights for your chosen project

Lecture 1: Briefing – Transforming course learning into addressing your business challenge

Lecture 2: Conclusion

Lecture 3: Lesson Overview – Learning by doing, fresh insights for your chosen project

Instructors

Philip Last
Innovator, Facilitator and strategist at Last Innovation

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 16 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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