Marketing Tips for Group and Team Programs
Marketing Tips for Group and Team Programs, available at $44.99, has an average rating of 4.64, with 34 lectures, based on 7 reviews, and has 92 subscribers.
You will learn about Create a marketing plan for an upcoming workshop, retreat, or teleclass Identify key needs and preferences of clients/participants attending the program Understand marketing foundations such as the 5 Ps Communicate the benefits of your group or team program Identify the pros and cons of several of the standard marketing vehicles for group/team programs – speaking, blogging, social media, networks Determine which promotional strategies will be most effective for your program Identify and schedule your promotional strategies Identify your strengths as a marketer/business owner, along with the areas you are passionate about, and how that interfaces with your client needs Complete more than a dozen worksheets which will support you in creating a plan and strategy for marketing your next workshop, retreat, webinar, group or team coaching program. Identify immediate, medium and long term opportunities available to you for marketing and promoting your programs This course is ideal for individuals who are Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching or The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs or This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course or This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients. or This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs. or This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities. It is particularly useful for Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching or The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs or This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course or This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients. or This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs. or This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities.
Enroll now: Marketing Tips for Group and Team Programs
Summary
Title: Marketing Tips for Group and Team Programs
Price: $44.99
Average Rating: 4.64
Number of Lectures: 34
Number of Published Lectures: 34
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a marketing plan for an upcoming workshop, retreat, or teleclass
- Identify key needs and preferences of clients/participants attending the program
- Understand marketing foundations such as the 5 Ps
- Communicate the benefits of your group or team program
- Identify the pros and cons of several of the standard marketing vehicles for group/team programs – speaking, blogging, social media, networks
- Determine which promotional strategies will be most effective for your program
- Identify and schedule your promotional strategies
- Identify your strengths as a marketer/business owner, along with the areas you are passionate about, and how that interfaces with your client needs
- Complete more than a dozen worksheets which will support you in creating a plan and strategy for marketing your next workshop, retreat, webinar, group or team coaching program.
- Identify immediate, medium and long term opportunities available to you for marketing and promoting your programs
Who Should Attend
- Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching
- The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs
- This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course
- This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients.
- This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs.
- This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities.
Target Audiences
- Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching
- The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs
- This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course
- This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients.
- This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs.
- This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities.
Are you a coach, trainer or independent professional who wants to run their own group or team program? Perhaps you want to launch your own workshop, retreat, teleclass, webinar or Udemy program. The Marketing Tips for Your Group of Team Program provides more than a dozen practical, actionable tips and a dozen worksheets to support you in getting “voices on the line" and “bums in the seat".
Group program success relies on you being able to bring a group together so marketing is just as important as a good design. That's why this program zooms into marketing, while design and implementation tips are covered in a separate program I offer here at Udemy in the 28 Tips for Your Group and Team Programs.
Group and team programs are a valuable way to scale your impact and reach, while increasing revenue. The 2012 Global Coaching Survey from the International Coach Federation found that 94 % of coaches said they offer 1 or more services in addition to coaching. On average coaches offer almost three additional services on top of coaching. Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%). Many of these require marketing skills to bring larger groups of people together at one time.
The Marketing Tips for Your Group and Team programs course addresses 7 key success areas for marketing, along with 9 tactical tips for filling your group and team programs. We also explore five promotional strategies commonly used to spread the word about programs and build your platform – networking, blogging, article writing, speaking and social media. You will explore what strategies and approaches work best for you and your clients/students/participants.
I'll also be challenging some of the commonly held myths about marketing group and team programs.
By the end of the program you will be able to:
- Describe the needs, preferences, and other demographics of your ideal participant
- Communicate the benefits of your group or team program
- Understand marketing foundations such as the 5 Ps
You will also:
- Identify which promotional strategies you want to use in promoting your programs
- Create a promotional calendar
- Explore opportunities facing you and prioritize them into immediate, medium and long term.
- Learn 9 tactical tips for filling programs
- Consider which approaches you want to use to boost your visibility
- Explore at five vehicles used to market programs and build your platform– video, blogging, article writing, speaking engagements and social media
The program includes almost 30 lectures, more than 12 worksheets, and several hours of video. Why reinvent the wheel? As your instructor I have successfully marketed hundreds of group programs including webinars, workshops, teleclasses, group and team coaching program, as well as corporate engagements.I've also trained, spoken to and connected with several thousand coaches, trainers and other professionals on group and team program issues, through my writing (I am the author of Effective Group Coaching), speaking and train-the-trainer and coach-the-coach work I undertake.
Ready to amp up your marketing? Let's take a look at what you can tweak and do more consistently to strengthen your marketing efforts for your next team or group program, whether it is a workshop, retreat, webinar, teleclass or group or team coaching program. Enroll now to get practical, actionable ideas to support you in accelerating your results and reducing your learning curve. We also use the discussion board to enable you to share insights and some of your own weekly commitments.
Course Curriculum
Chapter 1: Welcome and Program Overview
Lecture 1: Intro and Welcome to the Marketing Tips – Trailer Intro
Lecture 2: Introduction to the Marketing Tips for Your Team and Group Program
Lecture 3: Welcome with Jenn – Program Overview
Lecture 4: Activity: Program Start Worksheet
Chapter 2: Marketing Fundamentals
Lecture 1: The Five Ps – Marketing Fundamentals
Lecture 2: Knowing Your Audience and Clients
Lecture 3: Activity: Knowing Your Audience/Clients
Lecture 4: One Page Plan
Lecture 5: Worksheet – One Page Plan
Chapter 3: Marketing Tip #1 – Benefits
Lecture 1: Marketing Tip #1 – Benefits
Lecture 2: Benefits of Different Types of Group and Team Programs
Lecture 3: Activity – Benefits Worksheet
Chapter 4: Tip #2 – Promotional Approaches & Strategy for Marketing
Lecture 1: Marketing Tip #2 – Promotional Strategies and Plan
Chapter 5: In the Spotlight – Promotional Strategies You May Want to Use
Lecture 1: In the Spotlight – Speaking
Lecture 2: In the Spotlight – Blogging
Lecture 3: In the Spotlight – Social Media
Lecture 4: In the Spotlight – Article Writing
Lecture 5: In the Spotlight – Networking
Chapter 6: Mid Point Check In
Lecture 1: Mid Point Check In
Chapter 7: Marketing Tip # 3 – Consider your low hanging fruit
Lecture 1: Marketing Tip 3 – Consider Your Low Hanging Fruit
Lecture 2: Activity – Low Hanging Fruit
Chapter 8: Marketing Tip #4 – Consistency and Tracking
Lecture 1: Marketing Tip #4 – Consistency and Tracking
Lecture 2: Activity – Tools to Support You with Planning and Tracking
Chapter 9: Marketing Tip #5 – What's Your Leverage and Sweetspot
Lecture 1: Marketing Tip 5 – The Sweetspot and Leverage
Lecture 2: Activity – Sweetspot Activity
Chapter 10: Marketing Tip #6 – Do they Know Like and Trust You?
Lecture 1: Marketing #6 – Do they Know, Like and Trust You?
Chapter 11: Marketing Tip #7 – Have a Plan
Lecture 1: Marketing Tip # 7 – Develop and Execute Your Plan
Lecture 2: Exercise – What's Your Overall Plan?
Chapter 12: 9 Tactical Tips for Marketing Your Group or Team Programs
Lecture 1: Part 1 – Practical Tips 1-3: Benefits, Descriptions, 7 Times Rule
Lecture 2: Part 2 – Practical Tips 4-6: Marketing Materials, Registration, Connection
Lecture 3: Part 3 – Practical Tips 7-9: Scheduling, Pricing, Additional Marketing, Bonus
Lecture 4: Bonus – Digital Chapter on Marketing Your Group or Team Coaching Work
Chapter 13: 6 Myths of Group and Team Programs
Lecture 1: 6 Myths of Group and Team Programs
Chapter 14: Completion – Wrap up and Next Steps
Lecture 1: Completion – Wrap Up
Instructors
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Jennifer Britton
Author, Head Coach and Trainer at Potentials Realized
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 3 votes
- 5 stars: 4 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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