Public Relations for Nonprofits
Public Relations for Nonprofits, available at $19.99, has an average rating of 3.4, with 56 lectures, based on 33 reviews, and has 200 subscribers.
You will learn about This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media. This course is ideal for individuals who are For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material. It is particularly useful for For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
Enroll now: Public Relations for Nonprofits
Summary
Title: Public Relations for Nonprofits
Price: $19.99
Average Rating: 3.4
Number of Lectures: 56
Number of Published Lectures: 56
Number of Curriculum Items: 56
Number of Published Curriculum Objects: 56
Original Price: $29.99
Quality Status: approved
Status: Live
What You Will Learn
- This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.
Who Should Attend
- For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
Target Audiences
- For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.
You will create building block statements to insert into fill-in-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:
·Activities, good works
·Expand Client Base and Services
·Increase Membership and Recruit Volunteers
·Support Fundraising
·Become a Trusted Media Resource
Items in the tool kit include:
·Press Releases
·Press and Photo Invitations to Cover Events and Activities
·Staff and Board Member Announcements
·Backgrounder
·Financial/ Grant Announcements
·Honor/Award Announcements
·Local News Item For Calendars and Self Publishing Sites
·Pitch Letters
Bonus Section
As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.
You will learn how to target and work with the right gatekeeper at each media outlet.
Course Curriculum
Chapter 1: Welcome to Public Relations for Nonprofits
Lecture 1: Introduction and Welcome
Lecture 2: Not A Writing Course
Lecture 3: What you will learn
Lecture 4: Working With The Media
Chapter 2: About Public Relations
Lecture 1: Public Relations Defined
Lecture 2: Goals and Objectives
Lecture 3: Publicity advantages
Chapter 3: What is News
Lecture 1: What Is News
Lecture 2: The Media
Lecture 3: Publicity Categories
Lecture 4: Use Everything In Your Toolkit
Lecture 5: What Makes News
Lecture 6: Story Ideas
Lecture 7: Hail The Gatekeeper
Lecture 8: Making It Easy On The Gatekeeper
Chapter 4: Building Blocks and Tools
Lecture 1: Building Blocks
Lecture 2: Toolkit Items and Uses
Lecture 3: Other Tools You Can Use
Lecture 4: Press Release Elements
Lecture 5: Sample Release Graphic
Lecture 6: Formatting
Chapter 5: "Writing" The Press Release
Lecture 1: "Writing The Press Release
Lecture 2: Gather Building Block Information
Lecture 3: The Lede
Lecture 4: Drafting the Lede
Lecture 5: Fill-In The Blank Sample
Lecture 6: Headline Next
Lecture 7: Who Are You
Lecture 8: Who Are You Sample
Lecture 9: The Body Of The Release
Lecture 10: Name Names
Lecture 11: About Us ( Yes Again)
Lecture 12: How The About Us Paragraph May Look
Lecture 13: Concluding Information
Lecture 14: Prepare Contact Information
Lecture 15: Photos
Lecture 16: Let's Write The Press Rrlease
Chapter 6: Fill-in Samples For Downloading
Lecture 1: Fill-In-The-Blank Samples
Lecture 2: Organize Your Building Blocks
Lecture 3: Fill-In-The-Blank Press Release Sample
Lecture 4: Photo Op Sample
Lecture 5: Appointment Release Fill-In
Lecture 6: Backgrounder Sample
Lecture 7: Fill-In Grant Announcement
Lecture 8: Sample Honor Award
Lecture 9: Media Kit
Lecture 10: Sample Local News Item
Lecture 11: Sample Pitch Letter
Lecture 12: Printable Samples
Chapter 7: Media Lists
Lecture 1: Media List Development
Lecture 2: Gathering the information
Lecture 3: Media To Include
Lecture 4: Newspaper Contact Types
Lecture 5: TV, Radio Contact Types
Lecture 6: Keep The List Current
Lecture 7: Make Yourself Known
Instructors
-
Brian Feldman
Develop Nonprofit Marketing and Public Relations Skills
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 4 votes
- 3 stars: 11 votes
- 4 stars: 8 votes
- 5 stars: 9 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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