Hotel Branding Foundation

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is hotel branding

Lecture 3: What is brand identity

Lecture 4: Why is hotel branding important

Lecture 5: Keys to successful hotel branding

Lecture 6: The best hotel branding examples

Lecture 7: Key guidelines for hotel brand building

Lecture 8: Important of brand development and how to get it right

Lecture 9: How to market a new hotel

Lecture 10: How to make your hotel stand out from competition

Lecture 11: How can you create a great hotel brand

Lecture 12: What are the visual elements of a hotel brand

Lecture 13: Hotel design

Lecture 14: What are the written elements of a hotel brand

Lecture 15: How hotels create brand awareness and loyalty

Chapter 2: Tips To create A Legendary Hotel Brand

Lecture 1: Consistency count

Lecture 2: Be true to what your hotel is

Lecture 3: Have niche

Lecture 4: Create a captivating story

Lecture 5: Sell a breakthrough experience

Lecture 6: Provide story-worthy services

Lecture 7: Provide unique offerings

Chapter 3: Techniques To Elevate Your Brand

Lecture 1: Set up a loyalty program

Lecture 2: Highlight your brand at every touch point with your guest

Lecture 3: Communicate your brand value

Lecture 4: Experience with aroma and audio branding

Chapter 4: Five Channels To Drive Hotel Brand Awareness

Lecture 1: Use social media marketing for your hotel

Lecture 2: Create live events that highlight your hotel

Lecture 3: Sponsor events frequently

Lecture 4: Feature impressing guest review on your hotel's website

Lecture 5: Offer membership on loyalty cards for your hotel

Chapter 5: Brand Management

Lecture 1: What is brand management

Lecture 2: How brand management works

Lecture 3: Benefits of brand management

Lecture 4: Effective brand management techniques

Lecture 5: Brand management elements

Lecture 6: Brand management versus marketing

Lecture 7: Examples of brand management

Chapter 6: Brand Development Strategy

Lecture 1: Consider your overall business strategy

Lecture 2: Identify your target clients

Lecture 3: Research your target client group

Lecture 4: Develop your brand positioning

Lecture 5: Develop your messaging strategy

Lecture 6: Develop your name, logo and tagline

Lecture 7: Develop your content marketing strategy

Lecture 8: Develop your website

Lecture 9: Build your marketing toolkit

Lecture 10: Implement, track, and adjust

Chapter 7: The Importance Of Hotel Positioning In Building your Hotel Brand

Lecture 1: Introduction

Lecture 2: Verifying your target market

Lecture 3: Creating an offer for them

Lecture 4: Showing your offer

Chapter 8: Steps to Increase Your Hotel Brand Awareness On A Budget

Lecture 1: Introduction

Lecture 2: Create that hotel marketing plan

Lecture 3: Once the marketing plan is created, prioritized the important items

Lecture 4: Allot the remaining budget for recent trends for brand awareness

Chapter 9: Building Hotel Brand equity

Lecture 1: Introduction

Lecture 2: Marketing tactics to preserve brand equity

Chapter 10: The Value Of Hotel Brand Promise

Lecture 1: Introduction

Lecture 2: Executing on your brand promise measure, monitor and train