The Psychology-Based Approach To Marketing

The Psychology-Based Approach To Marketing, available at $27.99, has an average rating of 4.3, with 19 lectures, based on 26 reviews, and has 115 subscribers.

You will learn about Find out why an understanding of psychology is the most powerful tool in marketing Learn how your customer's mind works and how they make decisions Understand how to apply psychological research to your marketing communications Use a systematic, science-based approach to influence your customers This course is ideal for individuals who are Marketing professionals looking to learn new skills or Entrepreneurs and business owners wanting to attract more customers It is particularly useful for Marketing professionals looking to learn new skills or Entrepreneurs and business owners wanting to attract more customers.

Enroll now: The Psychology-Based Approach To Marketing

Summary

Title: The Psychology-Based Approach To Marketing

Price: $27.99

Average Rating: 4.3

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: £19.99

Quality Status: approved

Status: Live

What You Will Learn

Find out why an understanding of psychology is the most powerful tool in marketing
Learn how your customer's mind works and how they make decisions
Understand how to apply psychological research to your marketing communications
Use a systematic, science-based approach to influence your customers

Who Should Attend

Marketing professionals looking to learn new skills
Entrepreneurs and business owners wanting to attract more customers

Target Audiences

Marketing professionals looking to learn new skills
Entrepreneurs and business owners wanting to attract more customers

If you’re not taking a psychology-based approach to your marketing, it means you’re relying on guesswork and intuition to predict how your customer will behave.

Unfortunately, guesswork and intuition frequently turn out to be wrong – especially when it comes to understanding how the mind works.

Using the principles of decision psychology, this course will take you through how your customer makes decisions and how you can harness that knowledge to produce truly effective marketing.

I will show you how to use my exclusive “Should I? Would I? Could I?” model of decision-making to address each aspect of your customer’s decision process and apply psychological insights for maximum influence.

This course will provide you with a systematic approach to marketing based on scientific research. Sign up now.

Course Curriculum

Chapter 1: Introduction: Applying psychology to marketing

Lecture 1: Introduction

Lecture 2: The Mind

Lecture 3: The Psychological Marketing Model

Chapter 2: The Model Part 1: "Should I do that?"

Lecture 1: Introduction to Model Part 1: Should I?

Lecture 2: Getting Them To Like You

Lecture 3: The Story Of One Person

Lecture 4: What They Stand To Lose

Lecture 5: Reciprocity

Chapter 3: The Model Part 2: "Would I do that?"

Lecture 1: Introduction to Model Part 2: Would I?

Lecture 2: Confirm And Reinforce Their Worldview

Lecture 3: Small Actions First

Lecture 4: Social Proof

Lecture 5: Messenger

Chapter 4: The Model Part 3: "Could I do that?"

Lecture 1: Introduction to Model Part 3: Could I?

Lecture 2: Making It Easy To Understand

Lecture 3: Making It Easy To Decide

Lecture 4: Making It Easy To Stick Or Switch

Chapter 5: Conclusion: Using the model in your marketing

Lecture 1: Bringing It All Together

Lecture 2: Final Words

Instructors

Daniel Harvey
Marketing Psychologist

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 14 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu