Advanced Copywriting Strategies for Online Sales

Course Curriculum

Lecture 1: Quick-Start Lesson- 3 Common Copywriting Mistakes that kill the Sale

Lecture 2: Advanced copywriting strategies

Chapter 1: Copywriting "laws" for turning leads into customers

Lecture 1: Part 1 framework

Lecture 2: The CORE purpose of copy (And why most people screw it up)

Lecture 3: "My sales letter is not working!" – Here's why

Lecture 4: The pre-requisite for writing mind-reading, trust building sales copy

Lecture 5: Communication method that makes your customers buy NOW

Lecture 6: Communication method that makes your customers buy NOW pt.2

Lecture 7: The "I know your secret" technique of influence

Lecture 8: A common but DEADLY copywriting mistake that kills your ability to persuade

Lecture 9: Copywriting law: "Pill in the meat"

Lecture 10: How to avoid writing "wimpy", "soft" copy

Lecture 11: The hidden sale beyond the sale

Lecture 12: The "Passive, Academic" sales killer

Lecture 13: How to "calibrate" your language to improve sales conversion

Lecture 14: How to never run into writer's block when writing copy

Lecture 15: Interpretive Language v.s. Definitive Language

Lecture 16: The crippling, hidden fear of aspiring copywriters

Lecture 17: The little "dating" trick to use in copywriting for fun and profit

Lecture 18: How to jump-start the "sales momentum" to lock-down the sale

Lecture 19: Direct or clever? – A cautionary word

Lecture 20: Warning: The dark side of copywriting

Chapter 2: The advertisement for your advertisement – Writing magnetic headlines

Lecture 1: Part 2 framework

Lecture 2: One of the MOST profitable but OVERLOOKED business skills

Lecture 3: 3 elements to constructing magnetic headline

Lecture 4: Element 1 – Curiosity factor

Lecture 5: Element 2 – Direct benefit factor

Lecture 6: Element 3 – Instant gratification factor

Lecture 7: How to multiply the magnetic-ness of a headline

Lecture 8: Step-by-step to combining the elements

Lecture 9: The click-bait realm of headline writing

Lecture 10: The headline writing workshop

Lecture 11: Easy method for sharpening your headline writing skills

Chapter 3: Giving your customers reasons to buy – Product description

Lecture 1: The little communication "tweak" that increases product sales

Lecture 2: The common, overlooked copywriting mistake-Interpretive vs Definitive Language

Lecture 3: Helping your customer "realize" why they need your product

Lecture 4: Features v.s. Advantages v.s. Benefits

Lecture 5: How to double the value of your product in your customer's eyes

Lecture 6: How to build trust through "product demonstration"

Lecture 7: Stacking up the influence firepower with bullets

Lecture 8: WARNING – Keeping out of legal trouble

Chapter 4: How to get your customers to DO something – Call to action

Lecture 1: The CTA

Lecture 2: Getting your customers to take action and DO SOMETHING

Lecture 3: Different commands for different results

Lecture 4: Calling you to action to create your call to action

Chapter 5: Risk reversal for creating "no-brainer" offers

Lecture 1: Strategy for making a "no-brainer" irresistible offer

Lecture 2: The "no-brainer purchase" sales offer examples

Lecture 3: The "apparent" risk of risk reversal

Lecture 4: Step-by-step to crafting your "no-brainer purchase" sales offer

Chapter 6: Leveraging your customers to sell for you – Testimonials and case studies

Lecture 1: Leveraging your customers to sell for you

Lecture 2: The Testimonial Framework for making sales covertly

Lecture 3: The use of "case studies" for covert selling

Lecture 4: Amping up your influence with additional "mediums"

Lecture 5: Warning: The Dark side of Testimonial use

Lecture 6: Step by step to recruiting your covert sales force

Chapter 7: Preying on the "fear" of missing out – Scarcity factor

Lecture 1: Preying on the fear of "missing out"

Lecture 2: Preying on the FEAR of missing out – A quick study

Lecture 3: Warning – The Dark side of Scarcity use

Lecture 4: How to ethically motivate your customers to buy NOW

Chapter 8: "Value stacking" for improving conversion – Bonuses

Lecture 1: The "Value-stacking" strategy to winning the sale

Lecture 2: Ways to "Value-stack" your sale

Lecture 3: "Value-stacking" the Execution

Lecture 4: "Value-stacking" the Execution pt2

Chapter 9: Empower yourself to charge premium – Price Justification

Lecture 1: Empowering yourself to charge PREMIUM

Lecture 2: Justification Strategy 1 – X v.s. Y

Lecture 3: Justification Strategy 2 – Better deal v.s. X

Lecture 4: Justification Strategy 3 – What is result Y worth to you?

Lecture 5: Justification Strategy 4 – "I did ABC and spent XYZ to get this information"

Lecture 6: Justification Strategy 5 – The intangibles

Lecture 7: Justification Strategy 6 – The "easily pays for itself"

Lecture 8: Step-by-step to "logically" doubling, tripling your price

Chapter 10: Build trust and draw in your customers – The lead-in / Your story

Lecture 1: The "Hollywood method" to entertain, motivate and profit

Lecture 2: A study of "stories that sell"

Lecture 3: A study of "stories that sell" pt2

Lecture 4: The framework of a captivating story

Lecture 5: Step-by-step to constructing a captivating story that sells pt1

Lecture 6: Step-by-step to constructing a captivating story that sells pt2

Lecture 7: Step-by-step to constructing a captivating story that sells pt3

Lecture 8: The piece that HOOKS people in

Chapter 11: Additional Tools of Influence

Lecture 1: Part 3 framework

Lecture 2: Additional tools of influence

Lecture 3: Selling Without being salesy – The "Copy n' paste" strategy

Lecture 4: Selling without being salesy – "Bull's-eye" statement

Lecture 5: Selling Without being salesy – The "Vulnerability" factor

Lecture 6: Creating insight to gain trust – PPF Framework

Lecture 7: Creating insight to gain trust – Systems thinking

Lecture 8: How to Eliminate sales resistance "Surprise! It's not what you think!" technique

Lecture 9: Creating insight to gain trust – Analogy bridge

Lecture 10: How to handle objections "covertly"