Email Marketing: Become a Lead & Sales Machine

Email Marketing: Become a Lead & Sales Machine, available at $19.99, has an average rating of 3.65, with 31 lectures, based on 35 reviews, and has 291 subscribers.

You will learn about Plan & Create Effective Email Marketing Engage Prospects Better Understand How People Read Emails Improve your Marketing Results Integrate Email Marketing with your General Strategy This course is ideal for individuals who are Internet Marketers or Professional Marketers or Business Owners or CMO's and Marketing Managers or Marketing Consultants It is particularly useful for Internet Marketers or Professional Marketers or Business Owners or CMO's and Marketing Managers or Marketing Consultants.

Enroll now: Email Marketing: Become a Lead & Sales Machine

Summary

Title: Email Marketing: Become a Lead & Sales Machine

Price: $19.99

Average Rating: 3.65

Number of Lectures: 31

Number of Published Lectures: 31

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Plan & Create Effective Email Marketing
Engage Prospects Better
Understand How People Read Emails
Improve your Marketing Results
Integrate Email Marketing with your General Strategy

Who Should Attend

Internet Marketers
Professional Marketers
Business Owners
CMO's and Marketing Managers
Marketing Consultants

Target Audiences

Internet Marketers
Professional Marketers
Business Owners
CMO's and Marketing Managers
Marketing Consultants

Compared to just about every other form of digital marketing, Email is still the most cost-effective. It can form the bedrock of your communications strategy and ‘join the dots between your other online activities.

It is quick, easy to implement, inexpensive, and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it’s harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve your Open Rate and your CTR (Click Through Rate).

You will learn how the elements of Email Marketing work together. You’ll discover how to form your strategies, set realistic targets, and design engaging email content that gets delivered, opened, read, and acted upon.

Come out from this course with a clear idea of Email marketing and all the processes you should deploy to write a more persuasive way to attract customers.

From Planning to choose an Email service provider, design your process, build your email list, personalize the copywriting, build a successful landing page, deal with the creative aspect, the offer you might want to put in, and the mobile aspect.

Good emails need a good follow-up that you can do with other supportive activities to finally move more people to their decision journey.

The sending time and the frequency of the emails sent are also fundamental to gain more customers, so tests need to be done to build the best possible strategy for your business. As customers will not spend more than two seconds scanning emails, their attention needs to be grabbed within the first few lines of the email sent.

Course Curriculum

Chapter 1: Email Marketing

Lecture 1: Intro & History

Lecture 2: Meet the most powerful digital marketing tool

Lecture 3: The Best Acquisition Channel System

Lecture 4: Step One: Clarify Your Email Marketing Goals

Lecture 5: Step Two: Create Your Email Marketing Machine

Lecture 6: Step Three: Analyse Your Data

Lecture 7: Step Four: Create email content that people want to read from you

Lecture 8: Step Five: Test your emails in different platforms

Lecture 9: Examples from leading companies

Lecture 10: Summary and Resources

Lecture 11: 7 Subject Lines you Must Know

Lecture 12: Four Case Studies to better engage with your customers

Chapter 2: Intro To Email Marketing

Lecture 1: Intro to Email marketing

Lecture 2: Pros and Cons

Lecture 3: Planning

Lecture 4: Choosing an Email Service Provider

Chapter 3: The Secret of Success

Lecture 1: The secret of success

Lecture 2: Design your process

Lecture 3: Building the list

Chapter 4: Email Structure

Lecture 1: Relevance

Lecture 2: Personalisation

Lecture 3: Improving open rates

Lecture 4: The From field

Chapter 5: Essential Factors

Lecture 1: Timing

Lecture 2: The creative

Lecture 3: The offer

Lecture 4: Copywriting

Lecture 5: Mobile devices

Lecture 6: The landing page

Lecture 7: Improving deliverability

Lecture 8: A/B Test Made Simple

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 8 votes
4 stars: 8 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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