LinkedIn Marketing & LinkedIn Lead Generation with Dekker

LinkedIn Marketing & LinkedIn Lead Generation with Dekker, available at $69.99, has an average rating of 4.75, with 33 lectures, 13 quizzes, based on 126 reviews, and has 12983 subscribers.

You will learn about LinkedIn LinkedIn Marketing LinkedIn Lead Generation LinkedIn Ads LinkedIn Advertising This course is ideal for individuals who are Marketing Consultants or Marketing Manager or Social Media Managers or Social Media Marketing Managers or Marketing Agencies or Advertising Managers or Advertising Consultants or Marketing Managers It is particularly useful for Marketing Consultants or Marketing Manager or Social Media Managers or Social Media Marketing Managers or Marketing Agencies or Advertising Managers or Advertising Consultants or Marketing Managers.

Enroll now: LinkedIn Marketing & LinkedIn Lead Generation with Dekker

Summary

Title: LinkedIn Marketing & LinkedIn Lead Generation with Dekker

Price: $69.99

Average Rating: 4.75

Number of Lectures: 33

Number of Quizzes: 13

Number of Published Lectures: 33

Number of Published Quizzes: 13

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

LinkedIn
LinkedIn Marketing
LinkedIn Lead Generation
LinkedIn Ads
LinkedIn Advertising

Who Should Attend

Marketing Consultants
Marketing Manager
Social Media Managers
Social Media Marketing Managers
Marketing Agencies
Advertising Managers
Advertising Consultants
Marketing Managers

Target Audiences

Marketing Consultants
Marketing Manager
Social Media Managers
Social Media Marketing Managers
Marketing Agencies
Advertising Managers
Advertising Consultants
Marketing Managers

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!

I’ve been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.

The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I’ll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.

After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.

I’ll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.

The major sections of this LinkedIn marketing course are:

BOFU (Bottom of Funnel): generating short-term revenue
MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation

I’ll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I’ll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.

This course is for people in B2B marketing and potentially those in outbound sales and business development.

Let’s get started!

Key Marketing Topics:

LinkedIn Marketing
LinkedIn Lead Generation
LinkedIn Advertising (LinkedIn Ads)
Social Media Marketing
LinkedIn Advertising Course
B2B Advertising
B2B Marketing

Course Curriculum

Chapter 1: Part 1 – Bottom of Funnel LinkedIn Marketing

Lecture 1: Introduction

Lecture 2: Message Ads

Lecture 3: Message Ads Tutorial

Lecture 4: Conversation Ads

Lecture 5: Conversation Ads Tutorial

Lecture 6: LinkedIn Sales Navigator & Outreach

Lecture 7: Image Ads 1

Lecture 8: Image Ads 2

Lecture 9: Images Ads 3

Lecture 10: Image Ads Tutorial

Lecture 11: Video Ads

Lecture 12: Video Ads Tutorial

Lecture 13: Text Ads

Lecture 14: Other

Lecture 15: Targeting Options in 2022

Lecture 16: Matched Audiences

Lecture 17: Part 1 Slides

Chapter 2: Part 2 – Top & Middle of Funnel LinkedIn Marketing

Lecture 1: Introduction – A

Lecture 2: Introduction – B

Lecture 3: Introduction – C

Lecture 4: Brand Unaware – A

Lecture 5: Engagement Boost [Tutorial]

Lecture 6: Video Views & Brand Awareness Boost [Tutorial]

Lecture 7: Brand Unaware – B

Lecture 8: Problem Unaware

Lecture 9: Category Unaware

Lecture 10: Create an Event [Tutorial]

Lecture 11: Deleting an Event

Lecture 12: Product Unaware

Lecture 13: Other – 1

Lecture 14: Other – 2

Lecture 15: LinkedIn Ad Benchmarks

Lecture 16: Part 2 Slides

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Jyra Galosmo
Teaching Assistant

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 13 votes
4 stars: 37 votes
5 stars: 74 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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