How to validate an idea: Market Research for Business Owners
How to validate an idea: Market Research for Business Owners, available at $64.99, has an average rating of 4.3, with 46 lectures, 7 quizzes, based on 50 reviews, and has 5255 subscribers.
You will learn about How to estimate the size of your market, identify market segmentation and trends How to estimate the potential cost and ROI of any business before starting up How to identify your competitors and analyze their offers, positioning, marketing strategy, target audience, and sales channels How to use tools like GoogleTrends, SparkToro, AnswerThePublic, and others to understand your target customer better How to study your target audience. What questions to ask them and how to collect data to draw valuable insights without dedicating a big budget to it How to use tools like Zoominfo, Semrush, SimilarWeb, Crunchbase, and others to speed up this process and increase the quality of insights How to prepare a SWOT analysis and comparison scorecards for selected markets How to structure your research and visualize information in a clear way How to create an effective business plan and pitch deck from scratch Lifehacks and tools for a fast and effective google search AI tools you can use in market research for free This course is ideal for individuals who are Entrepreneurs and people who are thinking about establishing a bussiness but are not sure if the product/service is viable and if there is any demand for it or Business owners who are seeking to raise investment or apply for a bank loan and need to present market data or Investors who wish to make sure their potential investment project has a good market fit or Business owners who wish to apply market research to create a strategy to foster their company growth or Digital marketing managers who strive to take their organization's marketing to the next level by implementing and using tools taught in the course or Marketing strategists or Business analysts It is particularly useful for Entrepreneurs and people who are thinking about establishing a bussiness but are not sure if the product/service is viable and if there is any demand for it or Business owners who are seeking to raise investment or apply for a bank loan and need to present market data or Investors who wish to make sure their potential investment project has a good market fit or Business owners who wish to apply market research to create a strategy to foster their company growth or Digital marketing managers who strive to take their organization's marketing to the next level by implementing and using tools taught in the course or Marketing strategists or Business analysts.
Enroll now: How to validate an idea: Market Research for Business Owners
Summary
Title: How to validate an idea: Market Research for Business Owners
Price: $64.99
Average Rating: 4.3
Number of Lectures: 46
Number of Quizzes: 7
Number of Published Lectures: 46
Number of Published Quizzes: 7
Number of Curriculum Items: 53
Number of Published Curriculum Objects: 53
Number of Practice Tests: 1
Number of Published Practice Tests: 1
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- How to estimate the size of your market, identify market segmentation and trends
- How to estimate the potential cost and ROI of any business before starting up
- How to identify your competitors and analyze their offers, positioning, marketing strategy, target audience, and sales channels
- How to use tools like GoogleTrends, SparkToro, AnswerThePublic, and others to understand your target customer better
- How to study your target audience. What questions to ask them and how to collect data to draw valuable insights without dedicating a big budget to it
- How to use tools like Zoominfo, Semrush, SimilarWeb, Crunchbase, and others to speed up this process and increase the quality of insights
- How to prepare a SWOT analysis and comparison scorecards for selected markets
- How to structure your research and visualize information in a clear way
- How to create an effective business plan and pitch deck from scratch
- Lifehacks and tools for a fast and effective google search
- AI tools you can use in market research for free
Who Should Attend
- Entrepreneurs and people who are thinking about establishing a bussiness but are not sure if the product/service is viable and if there is any demand for it
- Business owners who are seeking to raise investment or apply for a bank loan and need to present market data
- Investors who wish to make sure their potential investment project has a good market fit
- Business owners who wish to apply market research to create a strategy to foster their company growth
- Digital marketing managers who strive to take their organization's marketing to the next level by implementing and using tools taught in the course
- Marketing strategists
- Business analysts
Target Audiences
- Entrepreneurs and people who are thinking about establishing a bussiness but are not sure if the product/service is viable and if there is any demand for it
- Business owners who are seeking to raise investment or apply for a bank loan and need to present market data
- Investors who wish to make sure their potential investment project has a good market fit
- Business owners who wish to apply market research to create a strategy to foster their company growth
- Digital marketing managers who strive to take their organization's marketing to the next level by implementing and using tools taught in the course
- Marketing strategists
- Business analysts
About 90% of startups fail. 10% of startups fail within the first year!
So the probability of success is not on your side unless you make the right decisions. And how do you know what are the right decisions to make?
By carrying out comprehensive, accurate research and analysis.
You need to get enough insights on every subject related to your business idea, which includes the market, your target audience, your competition and such important documents as a business plan and pitch deck.
Getting accurate and relevant data to inform your decisions can be a confusing and difficult process if you don’t have any experience with market research. There are 27 billion gigabytes of different information out there!
This course was created to help you conduct research stress-free and create an accurate storyline of information for any business idea you come up with.
Starting from the right questions to ask, ending with creating a well-structured business plan you feel confident presenting to your investors, bank, or other stakeholders.
You will also receive over 10 ready-to-fill templates and cheatsheets for each piece of research you need to conduct in the initial stage of business development. We did everything to make sure you will take the most out of this course.
Course Curriculum
Chapter 1: Greetings
Lecture 1: Greetings
Chapter 2: Introduction
Lecture 1: Learning onjectives & the "WHY" of research
Lecture 2: Key definitions
Lecture 3: Types of market research
Chapter 3: Fundamentals of the approach
Lecture 1: Intro
Lecture 2: General Approach
Lecture 3: Market size
Lecture 4: Research trends
Lecture 5: SWOT & Scorecard
Lecture 6: Revenue, cost & RoI
Chapter 4: Competitor analysis
Lecture 1: Intro
Lecture 2: What to analyze?
Lecture 3: Where to search for information?
Lecture 4: Competitor analysis tools overview: Crunchbase
Lecture 5: Competitor analysis tools overview: ZoomInfo
Lecture 6: Competitor analysis tools overview: G2 & Capterra
Lecture 7: Competitor analysis tools overview: Semrush & SimilarWeb
Lecture 8: Competitor analysis tools overview: Facebook Library & SpyFu
Lecture 9: Competitors mapping
Lecture 10: Practical assignment
Chapter 5: Target audience analysis
Lecture 1: Target audience analysis intro
Lecture 2: Target audience primary analysis
Lecture 3: Primary analysis: sample size calculation
Lecture 4: Primary analysis: data collection options & tools
Lecture 5: Secondary analysis: The "Good Study" meaning
Lecture 6: Search formula
Lecture 7: Tools for analysis
Lecture 8: Target audience analysis: conclusions
Chapter 6: Structuring the research for a business plan or pitch deck
Lecture 1: Intro
Lecture 2: Differences Between Business Plan and Pitch Deck
Lecture 3: Business Plan structure & tips
Lecture 4: Pitch Deck structure
Lecture 5: Basics of visualization
Lecture 6: Pitch Deck example
Lecture 7: Summary structuring lecture
Lecture 8: Practice using the templates
Chapter 7: Bonus lectures: Lifehacks of Google search, how to search like a GOD
Lecture 1: Intro
Lecture 2: Cloud of synonyms
Lecture 3: Theoretical & practical tips for information search
Lecture 4: Tools to lifehack google search: part 1
Lecture 5: Tools to lifehack Google search: part 2
Lecture 6: Conclusions
Chapter 8: Section 8: Bonus lectures: Use of AI in market research
Lecture 1: AI impact on Research Industry
Lecture 2: What AI tools an be used for market research
Lecture 3: Exploring free market research tools you can use now
Chapter 9: What's next?
Lecture 1: Thank you for taking this course
Instructors
-
Alina Krekhovets
Instructor, Speaker, Market research expert, Owner of BI
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 1 votes
- 3 stars: 3 votes
- 4 stars: 16 votes
- 5 stars: 28 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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