Understanding Customer Centricity for Business Success
Understanding Customer Centricity for Business Success, available at $44.99, has an average rating of 5, with 27 lectures, 2 quizzes, based on 2 reviews, and has 13 subscribers.
You will learn about Understand how Customer Experience and Employee Experience impact a customer centric culture and strategy. Use customer centric ideology to analyze a current business and apply Human Centric concepts to the business. Evaluate how data impacts customer centricity and understand the different kinds of data that should be looked at. Remember core Customer Centricity concepts and how they can be applied in any business. Create a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it. Evaluate why your business needs to consider customer centricity and how you can explain it and its benefits clearly across your organization. This course is ideal for individuals who are This course is foundational, leading learners to a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it and how you can explain it and its benefits clearly across your organization. or This is a persona who will benefit from this course: Yvonne owns a small retail store that caters to woman who want unique clothes. She designs and manufactures her own line of apparel but also sells other brands. She operates a simple website in conjunction with her store. Her website is simple and doesn't offer trendy features like virtual dressing rooms or try on at home features. Yvonne needs to understand how she can tie together her customer experiences across her retail outlet, online presence and custom design clients to establish a reputation that transcends "just shopping". Yvonne can benefit from customer centricity by looking at her three lines of business and tying operations and together at the points where the customer experience merges. Any level of business that wants to improve business by using a different lens than traditional thinking. or This is a persona who will benefit from this course: Liam is mid-level product manager in a large corporation. He wants to understand how his project ties to the other functions across the company and how to leverage his data and skills to positively impact other parts of the organization. He thinks he has a customer centric view, but also knows that sometimes the day-to-day pressure to deliver may cloud his judgement. Liam can benefit from customer centricity by establishing a clear path of thinking to track good, better, best against customer perception. or This is a persona who will benefit from this course: Beth has been working at a medium sized not-for-profit organization for about 15 years now. She loves her job and is devoted to her cause. She is fortunate that her company focuses on employee training and education and often sponsors lunch-and-learns with guest speakers. At a recent event she heard a business woman talking about bringing more business practices into not-for-profits to leverage business benefits to help more people. Beth wants to learn more about how customer centricity, from a business perspective, can bring new ideas to her organization, combining the focus on the cause aligned to business benefits. It is particularly useful for This course is foundational, leading learners to a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it and how you can explain it and its benefits clearly across your organization. or This is a persona who will benefit from this course: Yvonne owns a small retail store that caters to woman who want unique clothes. She designs and manufactures her own line of apparel but also sells other brands. She operates a simple website in conjunction with her store. Her website is simple and doesn't offer trendy features like virtual dressing rooms or try on at home features. Yvonne needs to understand how she can tie together her customer experiences across her retail outlet, online presence and custom design clients to establish a reputation that transcends "just shopping". Yvonne can benefit from customer centricity by looking at her three lines of business and tying operations and together at the points where the customer experience merges. Any level of business that wants to improve business by using a different lens than traditional thinking. or This is a persona who will benefit from this course: Liam is mid-level product manager in a large corporation. He wants to understand how his project ties to the other functions across the company and how to leverage his data and skills to positively impact other parts of the organization. He thinks he has a customer centric view, but also knows that sometimes the day-to-day pressure to deliver may cloud his judgement. Liam can benefit from customer centricity by establishing a clear path of thinking to track good, better, best against customer perception. or This is a persona who will benefit from this course: Beth has been working at a medium sized not-for-profit organization for about 15 years now. She loves her job and is devoted to her cause. She is fortunate that her company focuses on employee training and education and often sponsors lunch-and-learns with guest speakers. At a recent event she heard a business woman talking about bringing more business practices into not-for-profits to leverage business benefits to help more people. Beth wants to learn more about how customer centricity, from a business perspective, can bring new ideas to her organization, combining the focus on the cause aligned to business benefits.
Enroll now: Understanding Customer Centricity for Business Success
Summary
Title: Understanding Customer Centricity for Business Success
Price: $44.99
Average Rating: 5
Number of Lectures: 27
Number of Quizzes: 2
Number of Published Lectures: 27
Number of Published Quizzes: 2
Number of Curriculum Items: 29
Number of Published Curriculum Objects: 29
Original Price: $22.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand how Customer Experience and Employee Experience impact a customer centric culture and strategy.
- Use customer centric ideology to analyze a current business and apply Human Centric concepts to the business.
- Evaluate how data impacts customer centricity and understand the different kinds of data that should be looked at.
- Remember core Customer Centricity concepts and how they can be applied in any business.
- Create a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it.
- Evaluate why your business needs to consider customer centricity and how you can explain it and its benefits clearly across your organization.
Who Should Attend
- This course is foundational, leading learners to a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it and how you can explain it and its benefits clearly across your organization.
- This is a persona who will benefit from this course: Yvonne owns a small retail store that caters to woman who want unique clothes. She designs and manufactures her own line of apparel but also sells other brands. She operates a simple website in conjunction with her store. Her website is simple and doesn't offer trendy features like virtual dressing rooms or try on at home features. Yvonne needs to understand how she can tie together her customer experiences across her retail outlet, online presence and custom design clients to establish a reputation that transcends "just shopping". Yvonne can benefit from customer centricity by looking at her three lines of business and tying operations and together at the points where the customer experience merges. Any level of business that wants to improve business by using a different lens than traditional thinking.
- This is a persona who will benefit from this course: Liam is mid-level product manager in a large corporation. He wants to understand how his project ties to the other functions across the company and how to leverage his data and skills to positively impact other parts of the organization. He thinks he has a customer centric view, but also knows that sometimes the day-to-day pressure to deliver may cloud his judgement. Liam can benefit from customer centricity by establishing a clear path of thinking to track good, better, best against customer perception.
- This is a persona who will benefit from this course: Beth has been working at a medium sized not-for-profit organization for about 15 years now. She loves her job and is devoted to her cause. She is fortunate that her company focuses on employee training and education and often sponsors lunch-and-learns with guest speakers. At a recent event she heard a business woman talking about bringing more business practices into not-for-profits to leverage business benefits to help more people. Beth wants to learn more about how customer centricity, from a business perspective, can bring new ideas to her organization, combining the focus on the cause aligned to business benefits.
Target Audiences
- This course is foundational, leading learners to a solid understanding of customer centricity, how it can impact your business, why your business needs to consider it and how you can explain it and its benefits clearly across your organization.
- This is a persona who will benefit from this course: Yvonne owns a small retail store that caters to woman who want unique clothes. She designs and manufactures her own line of apparel but also sells other brands. She operates a simple website in conjunction with her store. Her website is simple and doesn't offer trendy features like virtual dressing rooms or try on at home features. Yvonne needs to understand how she can tie together her customer experiences across her retail outlet, online presence and custom design clients to establish a reputation that transcends "just shopping". Yvonne can benefit from customer centricity by looking at her three lines of business and tying operations and together at the points where the customer experience merges. Any level of business that wants to improve business by using a different lens than traditional thinking.
- This is a persona who will benefit from this course: Liam is mid-level product manager in a large corporation. He wants to understand how his project ties to the other functions across the company and how to leverage his data and skills to positively impact other parts of the organization. He thinks he has a customer centric view, but also knows that sometimes the day-to-day pressure to deliver may cloud his judgement. Liam can benefit from customer centricity by establishing a clear path of thinking to track good, better, best against customer perception.
- This is a persona who will benefit from this course: Beth has been working at a medium sized not-for-profit organization for about 15 years now. She loves her job and is devoted to her cause. She is fortunate that her company focuses on employee training and education and often sponsors lunch-and-learns with guest speakers. At a recent event she heard a business woman talking about bringing more business practices into not-for-profits to leverage business benefits to help more people. Beth wants to learn more about how customer centricity, from a business perspective, can bring new ideas to her organization, combining the focus on the cause aligned to business benefits.
Some business leaders may believe that Customer Centricity is simply Customer Service, some even refer to customer service as customer experience. And, what about Customer Success Managers, are they being customer centric? In this course, Customer Centricity will be explained, describing how it should permeate an entire business, across all operations and functions, not just problem solving a current customer relationship (the very definition of customer service or customer success). You’ll better understand how customer centricity will lead to better and more informed decisions.
You will also understand how putting the customer at the center of a business can drive better customer engagement leading to higher NPS scores, higher star ratings, better written reviews and a better employee experience.
And, you will understand it’s definition and how to lead others to a unified definition of how customer centricity can benefit your organization. We will cover some additional topics related to tools to assist in planning activities, using data for success and the overall customer experience.
This course is not magic and doesn’t give you a magic wand that solves all your problems; it does give you a basis for formulating new ways of looking at existing problems, planning to avoid future problems, exposing cultural barriers and tying it all to together.
Course Curriculum
Chapter 1: Customer Centricity Overview
Lecture 1: Welcome & Introduction
Lecture 2: Customer Experience Overview
Lecture 3: Defining Customer Centricity
Lecture 4: Debunking Customer Centricity Myths
Lecture 5: Review Customer Centric Ideology
Chapter 2: Who Is Impacted By Customer Centricity
Lecture 1: The Customer Centric Workplace
Lecture 2: Business Performance & Customer Centricity
Lecture 3: Customer Centricity Benchmarks
Lecture 4: Case Study: Healthy Wow!
Lecture 5: Case Study Review
Chapter 3: The Influence of Data
Lecture 1: Turning Emotions into Data
Lecture 2: Customized Reporting and Data
Lecture 3: Healthy Wow! What Qualitative Is Needed
Lecture 4: Using Data Beyond Sales
Lecture 5: Net Promotor Score (NPS)
Lecture 6: Demonstrating Customer Centricity
Chapter 4: Culture
Lecture 1: A Company's Role In The Customer's Life
Lecture 2: Tools
Lecture 3: Training/Education = Success
Lecture 4: Objectives
Chapter 5: Building Customer Centricity
Lecture 1: Keeping The Balance
Lecture 2: Hurray for The Company
Lecture 3: Hurray For The Customer!
Chapter 6: In Summary
Lecture 1: Three Key Points
Lecture 2: Connecting The Idea To The Practice
Lecture 3: Thank YOU!
Chapter 7: Bonus Lecture
Lecture 1: Bonus Lecture
Instructors
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Carlo A DeMaio
Explore. Discover. Innovate. Create.
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 2 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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