How to write a good case study
How to write a good case study, available at Free, has an average rating of 4, with 6 lectures, based on 75 reviews, and has 1986 subscribers.
You will learn about Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write Understand the components that make up a strong case study so you know what element you need to include and why Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective This course is ideal for individuals who are Technical managers who need to turn their everyday experiences into compelling marketing materials. or Marketing executives tasked with turning project information into powerful selling tools. or Business owners who want to use examples of their work to help them attract more clients It is particularly useful for Technical managers who need to turn their everyday experiences into compelling marketing materials. or Marketing executives tasked with turning project information into powerful selling tools. or Business owners who want to use examples of their work to help them attract more clients.
Enroll now: How to write a good case study
Summary
Title: How to write a good case study
Price: Free
Average Rating: 4
Number of Lectures: 6
Number of Published Lectures: 6
Number of Curriculum Items: 6
Number of Published Curriculum Objects: 6
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write
- Understand the components that make up a strong case study so you know what element you need to include and why
- Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them
- Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective
Who Should Attend
- Technical managers who need to turn their everyday experiences into compelling marketing materials.
- Marketing executives tasked with turning project information into powerful selling tools.
- Business owners who want to use examples of their work to help them attract more clients
Target Audiences
- Technical managers who need to turn their everyday experiences into compelling marketing materials.
- Marketing executives tasked with turning project information into powerful selling tools.
- Business owners who want to use examples of their work to help them attract more clients
At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:
- the size and type of project you work on
- the expertise you have
- your ability to overcome complex problems and situations
- the outcomes you achieve for your customers.
In other words, case studies are some of the valuable things you can have in your marketing toolkit.
In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field.
Course Curriculum
Chapter 1: An introduction to your tutor
Lecture 1: Meet your tutor, Catherine Every
Chapter 2: An introduction to the course
Lecture 1: An introduction to the course
Chapter 3: Part one: What is the aim of a case study?
Lecture 1: What is the aim of a case study?
Chapter 4: Part two: What elements does a case study need to include?
Lecture 1: What elements does a case study need to include?
Chapter 5: Part three: How to put together a case study
Lecture 1: How to put together a case study
Chapter 6: Part four: How to get the tone of your case study right
Lecture 1: How to get the tone of your case study right
Instructors
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Catherine Every
A freelance copywriter and writing skills trainer
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 21 votes
- 4 stars: 23 votes
- 5 stars: 27 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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