How to Start a Successful Corporate Videography Business

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Why I Created This Course?

Lecture 3: How Much Can You Make Every Month?

Lecture 4: Who Should Take This Course?

Lecture 5: How This Course Is Structured

Lecture 6: Why Learn From Me?

Lecture 7: My Video-preneurship Journey – From Zero to Hero

Lecture 8: Defining Your Business – What Do You Want to Achieve?

Chapter 2: Getting Started

Lecture 1: Choosing a Name for Your Business

Lecture 2: Why Register for a Sole-Proprietorship

Lecture 3: Why Register for a Limited Liability Company

Lecture 4: Freelancing as an Individual

Lecture 5: Does it matter to the client about where you work?

Lecture 6: Designating an Official Business Address

Lecture 7: Opening a Corporate Banking Account

Lecture 8: Building a Website – What information should you provide?

Lecture 9: Designing a Unique and Powerful Business Card

Lecture 10: Facebook Page for Your Business

Lecture 11: Vimeo Video Hosting and Streaming Account

Lecture 12: YouTube Account

Lecture 13: Camera and Gears

Chapter 3: Where the Money Is

Lecture 1: Event Video

Lecture 2: Marketing Video

Lecture 3: Training Video

Lecture 4: Documentary Video

Lecture 5: Knowledge Sharing Video

Lecture 6: Job Performance Support Video

Lecture 7: Corporate Communication Video

Lecture 8: Public Awareness Video

Lecture 9: Your Own Production

Lecture 10: Action Plan – Identifying the Markets That You Can Excel In

Chapter 4: Marketing Your Business

Lecture 1: Why Do Marketing?

Lecture 2: Web Marketing

Lecture 3: Social Media Marketing

Lecture 4: Video Marketing

Lecture 5: Email Marketing

Lecture 6: Offline Marketing Methods That Generate Results

Lecture 7: Generate Interest with an Elevator Pitch

Lecture 8: How Often and When Should You Do Your Marketing?

Chapter 5: Prospecting for Customers

Lecture 1: Warm Calling Techniques

Lecture 2: Cold Calling Techniques

Lecture 3: Who Do You Speak To?

Lecture 4: Handling Rejection

Lecture 5: What Should a Call List Contain?

Lecture 6: Prospecting on LinkedIn

Lecture 7: Prospecting on Facebook

Lecture 8: Examining Company Websites

Lecture 9: Email Prospecting Techniques

Lecture 10: The Advantages of a Partnership

Lecture 11: Run a Referral Programme

Lecture 12: eMarketplace – Why Use it and Why Not

Chapter 6: Handling Questions from the Customers

Lecture 1: Handle an Enquiry by Asking Probing Questions

Lecture 2: "How Much Do You Charge?"

Lecture 3: "How Many People Are There In Your Team?"

Lecture 4: "Are You Sure You Can Do It?"

Lecture 5: "I Think Your Fee is Expensive"

Chapter 7: Client Meeting

Lecture 1: Preparation

Lecture 2: Set the Meeting Agenda

Lecture 3: Step 1: Introduction by Both Parties

Lecture 4: Step 2: Understand Needs and Clarify Requirements

Lecture 5: Step 3: Review and Confirm Requirements

Lecture 6: Step 4: Next Step

Lecture 7: Reading: Meeting Tips That Deliver Results

Chapter 8: Statement of Work (SOW)

Lecture 1: What is a Statement of Work?

Lecture 2: What Should A Statement of Work Cover?

Chapter 9: Pricing Your Service

Lecture 1: What is "Perceived Value"?

Lecture 2: How to Set Your Price?

Lecture 3: Pointers on Setting the Price

Lecture 4: Market Assessment

Chapter 10: Scaling Up Your Business for Growth

Lecture 1: Building Agility Into Your Business Operation

Chapter 11: Conclusion

Lecture 1: One Last Thing…