Marketing Mix Modeling with Excel – Analytics Course

Marketing Mix Modeling with Excel – Analytics Course, available at Free, has an average rating of 4.8, with 6 lectures, based on 162 reviews, and has 5857 subscribers.

You will learn about Learn what Marketing Mix Modeling (MMM) are How to explore Marketing Data How to deploy a Learning Algorithm on EXCEL Diminishing Return with Excel: How much can I spend before CPA increases? Adstock with Excel: What's the lagged effect of your ads? This course is ideal for individuals who are Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your sales It is particularly useful for Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your sales.

Enroll now: Marketing Mix Modeling with Excel – Analytics Course

Summary

Title: Marketing Mix Modeling with Excel – Analytics Course

Price: Free

Average Rating: 4.8

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn what Marketing Mix Modeling (MMM) are
How to explore Marketing Data
How to deploy a Learning Algorithm on EXCEL
Diminishing Return with Excel: How much can I spend before CPA increases?
Adstock with Excel: What's the lagged effect of your ads?

Who Should Attend

Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your sales

Target Audiences

Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your sales

I present to you the first Masterclass on Marketing Mix Modeling on Excel.

The science behind advertising investment.

Within the Masterclass you will discover:

– Ep 1: What are MMMs and how to exploit them to generate business growth

– Ep2: How to explore marketing data and deduce analysis hypotheses

– Ep3: How to use a learning algorithm on your data with EXCEL

– Ep4: How to simulate Diminishing Returns and AdStocks EXCEL

– Ep 5: How to create a predictive simulator on excel

– Ep 6: How to create an automatic advertising budget allocator with Excel.

This methodology has not been effected by cookie’s restrictions and IOS14, for this reason MMM has becoming one of the most adopted methodology for Marketing Analytics in 2022.

The course has been designed to be extremely practical, and above all, suitable for beginners.

I chose excel, because it is a very powerful tool, usable by everyone.

I created it with the idea of sharing everything I wanted to know when I started this path of analysis.

Everything will be FREE and public

For the moment I have created the first 5 lessons.

If you like this format, I will continue to share the entire Marsterclass.

This masterclass has already helped 100 students to implement marketing mix modeling inside their organization

Course Curriculum

Chapter 1: Marketing Analytics and Mix Modeling: Science behind Marketing Investment

Lecture 1: Ep. 1 Marketing Mix Modeling: Science behind Marketing Investment

Lecture 2: Ep. 2 Marketing Mix Modeling: Marketing Data Exploration

Lecture 3: Ep. 3 Marketing Mix Modeling: Learning algorithm with Excel

Lecture 4: Ep 4: Marketing Mix Modeling: Diminishing Returns and Adstock transformations

Lecture 5: Ep 4.1: Marketing Mix Modeling: How to display Dim. Returns and AdSock Graphs

Lecture 6: Ep. 5 Marketing Mix Modeling: How to Create a Scenario Simulator on Excel

Instructors

Gabriele Franco
CEO at Cassandra.App

Rating Distribution

1 stars: 5 votes
2 stars: 2 votes
3 stars: 22 votes
4 stars: 60 votes
5 stars: 73 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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