Introduction to Retailing

Introduction to Retailing, available at $49.99, has an average rating of 4.7, with 26 lectures, 2 quizzes, based on 197 reviews, and has 991 subscribers.

You will learn about Introduction to the world of Retailing Definitions of retailing and retailer How do retailers add value? The role of retailers in supply chain Vertical and Horizontal Integration Difference in the retail structure in different countries Social and Economic Significance of retailing Opportunities in Retailing Strategic vs Tactical Decisions Retail Strategy Variables in Retail Strategy Ethical Situations for a Retail Manager Misconceptions about Careers in Retailing Why you should consider retailing This course is ideal for individuals who are Business Administration Students or Business enthusiasts or BBA students or MBA students or Marketing academics or Marketing Professional It is particularly useful for Business Administration Students or Business enthusiasts or BBA students or MBA students or Marketing academics or Marketing Professional.

Enroll now: Introduction to Retailing

Summary

Title: Introduction to Retailing

Price: $49.99

Average Rating: 4.7

Number of Lectures: 26

Number of Quizzes: 2

Number of Published Lectures: 26

Number of Published Quizzes: 2

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Introduction to the world of Retailing
Definitions of retailing and retailer
How do retailers add value?
The role of retailers in supply chain
Vertical and Horizontal Integration
Difference in the retail structure in different countries
Social and Economic Significance of retailing
Opportunities in Retailing
Strategic vs Tactical Decisions
Retail Strategy
Variables in Retail Strategy
Ethical Situations for a Retail Manager
Misconceptions about Careers in Retailing
Why you should consider retailing

Who Should Attend

Business Administration Students
Business enthusiasts
BBA students
MBA students
Marketing academics
Marketing Professional

Target Audiences

Business Administration Students
Business enthusiasts
BBA students
MBA students
Marketing academics
Marketing Professional

“Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things.”

However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed.

So, if you want to become one of the richest persons, this course may be the first step you need.

You will learn some of the following topics in this course:

Introduction to the world of retailing
Definition(s) of retailing along with examples
How do retailers add value?
The role of retailers in the supply chain
Various forms of integration: Vertical integration and Horizontal integration
How significant is retailing?
Its role in economic and social prosperity
What types of opportunities are available for you in retail?
The types of decisions you need to make as a retailer.
Ethics in retail and some common misconception in retailing.

Enrol in the course and learn about retailing.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the Course

Lecture 2: Introduction to the World of Retailing

Lecture 3: What is Retailing?

Lecture 4: Examples of Retailers

Chapter 2: Value Addition by Retailers

Lecture 1: Do Retailers Add Value?

Lecture 2: How Retailers Add Value

Chapter 3: Role of Retailers

Lecture 1: Role of retailers in Supply Chain

Lecture 2: Integration : Vertical and Horizontal

Lecture 3: Distribution Channel

Lecture 4: Structure of Retailing: US vs China

Chapter 4: Significance of Retailing

Lecture 1: Social and Economic Significance

Lecture 2: Corporate Social Responsibility

Lecture 3: Largest Retailers

Chapter 5: Opportunities in Retailing

Lecture 1: Management Opportunities

Lecture 2: Entrepreneurial Opportunities

Lecture 3: Career Opportunities

Chapter 6: Retail Management Decisions

Lecture 1: Strategic vs Tactical Decisions

Chapter 7: Retail Strategy

Lecture 1: Types of Competition

Lecture 2: Identifying Customers

Lecture 3: Key Identifications in Retail Strategy

Lecture 4: Key Variables in Retail Strategy

Chapter 8: Ethics and Retailing

Lecture 1: Ethical Situations for a Retail Manager

Lecture 2: Checklist for Making Ethical Decisions

Lecture 3: What Can You Do?

Chapter 9: Misconceptions

Lecture 1: Misconceptions About Careers in Retailing

Lecture 2: Why You Should Consider Retailing

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 16 votes
4 stars: 41 votes
5 stars: 138 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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