Product-Led Growth
Product-Led Growth, available at $59.99, has an average rating of 4.45, with 25 lectures, 4 quizzes, based on 172 reviews, and has 813 subscribers.
You will learn about How to guide a product-led growth go-to-market motion with the right team, metrics, and technology How to use our products to help people discover us How to guide our users to value, quickly – both self-serve and with the help from our customer success teams How to track activation (users finding their "aha" moment) and engagement (breadth, depth, and frequency of product usage) How to convert our freemium/free trial users to paying customers using a product-qualified leads process How to get our pricing right How to retain our customers, and scale their usage over time How to make the transition from a sales-led to a product-led go-to-market motion This course is ideal for individuals who are Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth or Executives and managers who are considering a product-led growth go-to-market motion for their company It is particularly useful for Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth or Executives and managers who are considering a product-led growth go-to-market motion for their company.
Enroll now: Product-Led Growth
Summary
Title: Product-Led Growth
Price: $59.99
Average Rating: 4.45
Number of Lectures: 25
Number of Quizzes: 4
Number of Published Lectures: 25
Number of Published Quizzes: 4
Number of Curriculum Items: 29
Number of Published Curriculum Objects: 29
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- How to guide a product-led growth go-to-market motion with the right team, metrics, and technology
- How to use our products to help people discover us
- How to guide our users to value, quickly – both self-serve and with the help from our customer success teams
- How to track activation (users finding their "aha" moment) and engagement (breadth, depth, and frequency of product usage)
- How to convert our freemium/free trial users to paying customers using a product-qualified leads process
- How to get our pricing right
- How to retain our customers, and scale their usage over time
- How to make the transition from a sales-led to a product-led go-to-market motion
Who Should Attend
- Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth
- Executives and managers who are considering a product-led growth go-to-market motion for their company
Target Audiences
- Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth
- Executives and managers who are considering a product-led growth go-to-market motion for their company
A product-led growth go-to-market model is exceptionally powerful.
With freemium/free trial offers, product-led growth matches how our customers want to buy software – experiencing value before the paywall.
And product-led growth gives us the potential to rapidly scale. The likelihood of a product-led growth company growing >100% versus a more traditional sales-led company is 2X.
If you are a product manager, product designer, product marketing manager, engineering leader, customer success leader, or executive considering product-led growth for your company – or aspiring to work for a product-led growth company – the goal of this course is to provide you a solid framework of knowledge and skills to get you successfully started.
In this introductory course, we’ll start by looking at the team, metrics, and technology we need to run a product-led growth model.
We’ll then walk through all the steps of a product-led growth model – using our products to help people discover us, guiding our users to value quickly (self-serve and with help from our customer success teams), converting our users to paying customers using a product-qualified leads process, getting our pricing right, and then retaining and scaling our customers over time.
We’ll then look at how to make the transition from a sales-led go-to-market motion to a product-led growth model.
And we’ll intersperse practice activities for you to apply all that you’ve learned.
Product-led growth – what an incredibly powerful go-to-market model. It’s how we provide exceptional customer value, it’s how we compete, it’s how we win.
I hope you will join the course!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Introduction
Lecture 2: Product-Led Growth with Guru
Lecture 3: Product-Led Growth Go-To-Market Model
Chapter 2: Our Team, Metrics, and Technology
Lecture 1: Product-Led Growth at OnX
Lecture 2: Our Product-Led Growth Team
Lecture 3: Our Best Product-Led Growth Metrics
Lecture 4: Our Technology Stack
Lecture 5: Practice Activity: Team, Metrics, and Technology
Chapter 3: Product-Led Growth: Discover to Activate
Lecture 1: Discover to Activate with SafetyCulture
Lecture 2: Help People Discover Us
Lecture 3: Guide Our Users to Value (Self-Serve)
Lecture 4: Guide Our Users to Value (Human-Assist)
Lecture 5: Track Activation and Engagement
Lecture 6: Practice Activity: Discover to Activate with DocuSign
Chapter 4: Product-Led Growth: Convert to Scale
Lecture 1: Convert to Scale with Envoy
Lecture 2: Convert Our Free Users to Paying Customers
Lecture 3: Get Our Pricing Right
Lecture 4: Scale Our Customers
Lecture 5: Retain Our Customers
Lecture 6: Practice Activity: Convert to Scale with Envoy
Chapter 5: Becoming Product-Led
Lecture 1: Making the Transition
Lecture 2: Product-Led Growth for Non-PLG Companies
Lecture 3: Practice Activity: Becoming Product-Led with Shrimp AI
Chapter 6: Course Wrap-up
Lecture 1: 7 Key Takeaways
Lecture 2: Course Wrap-up
Instructors
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Todd Birzer
Product management leader
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 5 votes
- 3 stars: 11 votes
- 4 stars: 69 votes
- 5 stars: 87 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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