Powerful Social Media Marketing: From Beginner to Advanced

Powerful Social Media Marketing: From Beginner to Advanced, available at $109.99, has an average rating of 4.67, with 91 lectures, based on 3754 reviews, and has 17931 subscribers.

You will learn about Understand your own purpose within your career as a social media marketing professional Create captivating graphics, GIFs and videos for various social media platforms Leverage automation tools to optimise your workflow and save your client previous time and money! Conduct an audit and create an impressive social media strategy, specific to individual client needs Understand how to analyse your performance and make adjustments to your strategy Learn about the latest AI tools and how to use them for social media Go from being a complete beginner in the world of social media to a professional social media manager, ready to take on any client! This course is ideal for individuals who are Anyone who wants to have the creative freedom to work as a social media marketing professional or Beginners with an interest in expanding their knowledge of using social media for business growth or Existing freelancers who want to learn social media to enhance their skillset or Business owners wanting to improve their own social media knowledge and grow their business online It is particularly useful for Anyone who wants to have the creative freedom to work as a social media marketing professional or Beginners with an interest in expanding their knowledge of using social media for business growth or Existing freelancers who want to learn social media to enhance their skillset or Business owners wanting to improve their own social media knowledge and grow their business online.

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Summary

Title: Powerful Social Media Marketing: From Beginner to Advanced

Price: $109.99

Average Rating: 4.67

Number of Lectures: 91

Number of Published Lectures: 91

Number of Curriculum Items: 92

Number of Published Curriculum Objects: 92

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Understand your own purpose within your career as a social media marketing professional
Create captivating graphics, GIFs and videos for various social media platforms
Leverage automation tools to optimise your workflow and save your client previous time and money!
Conduct an audit and create an impressive social media strategy, specific to individual client needs
Understand how to analyse your performance and make adjustments to your strategy
Learn about the latest AI tools and how to use them for social media
Go from being a complete beginner in the world of social media to a professional social media manager, ready to take on any client!

Who Should Attend

Anyone who wants to have the creative freedom to work as a social media marketing professional
Beginners with an interest in expanding their knowledge of using social media for business growth
Existing freelancers who want to learn social media to enhance their skillset
Business owners wanting to improve their own social media knowledge and grow their business online

Target Audiences

Anyone who wants to have the creative freedom to work as a social media marketing professional
Beginners with an interest in expanding their knowledge of using social media for business growth
Existing freelancers who want to learn social media to enhance their skillset
Business owners wanting to improve their own social media knowledge and grow their business online

Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you’re looking to learn this as a skill to grow your own business or to become a social media manager and work for businesses worldwide – this course is for you!

In this course, you will see me go through the exact process of setting up my fake brand – Mags Realty – on all the various social networks. Together, we will write a bio for Mags Realty, and also create captivating graphics, videos and simple animations. We will then write complementary captions and research hashtags so that we can publish powerful social media content in our lessons on X, LinkedIn, Facebook, Instagram, Pinterest, TikTok and YouTube.

You will also learn how to create a powerful brand, a winning social media strategy, a captivating content calendar and more. We will leverage various AI tools throughout the course to help us create strategies, captions, images and videos so that by the end of the course you feel confident in your understanding of the AI for social media space.

This course is designed to take you from being a complete beginner in the world of social media to a professional social media manager using only free online tools. But some tools we cover will have handy paid features which we’ll discuss.

All of the content you will find here is based on the exact tips and techniques I wish I had known about when I first began working online as a social media manager, combined with the latest knowledge of the rapidly moving social media world.

This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:

Setting Up for Success

By the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.

Branding and Content Marketing

Here, you’ll discover how to develop powerful brands, design beautiful graphics, create captivating videos and write compelling content. You will also learn how to leverage the power of AI for social media.

Social Media Platforms

This is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.

Paid Ads

In this section of the course we’ll be diving into the world of Facebook and Instagram Ads as well as how you can easily advertise on other social platforms like LinkedIn, Pinterest, Google and YouTube.

Social Media Strategy

You will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.

Optimise Your Workflow

Get to know handy scheduling tools, project management systems and automation tools like ManyChat which will help you generate more leads for your clients on autopilot.

Measuring Success

This is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.

What’s Next?

In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.

And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.

Thank you for wanting to learn from me and I can’t wait to see you on the inside!

Course Curriculum

Chapter 1: Planning for Success

Lecture 1: What to Expect + Course Guide

Lecture 2: Why Are You Here?

Lecture 3: Marketing Mythbusters

Lecture 4: Your First Client

Chapter 2: Branding and Content

Lecture 1: Branding Introduction

Lecture 2: What Makes a Powerful Brand?

Lecture 3: Make a Brand Style Guide

Lecture 4: Content Marketing 101

Lecture 5: Get Endless Content Ideas

Lecture 6: Get to Know Canva

Lecture 7: Find Free to Use Content

Lecture 8: Design Powerful Graphics

Lecture 9: Make Captivating GIFs

Lecture 10: Create Powerful Videos

Lecture 11: Other Powerful Video Styles

Lecture 12: Develop Customer Profiles

Lecture 13: Make Them Feel First

Lecture 14: Master Compelling Copywriting

Lecture 15: Viral Hooks

Lecture 16: Hashtags & Accessibility

Lecture 17: Leverage The Power of AI

Lecture 18: AI for Epic Images

Lecture 19: AI for Quick Videos

Lecture 20: Mini Assignment

Chapter 3: Social Media Platforms

Lecture 1: Social Media Introduction

Lecture 2: Business vs Personal Socials

Lecture 3: Organic vs Paid Socials

Lecture 4: Which Platforms to Choose

Lecture 5: X [Twitter] for Beginners

Lecture 6: Set Up Your X [Twitter] Account

Lecture 7: How to Use X [Twitter]

Lecture 8: LinkedIn for Beginners

Lecture 9: How to Use LinkedIn Profiles

Lecture 10: Create a LinkedIn Page

Lecture 11: Facebook for Beginners

Lecture 12: Set Up a Facebook Page

Lecture 13: How to Use Facebook

Lecture 14: Instagram for Beginners

Lecture 15: Set Up an Instagram Profile

Lecture 16: How to Use Instagram

Lecture 17: Pinterest for Beginners

Lecture 18: Set Up Your Pinterest Account

Lecture 19: How to Use Pinterest

Lecture 20: TikTok for Beginners

Lecture 21: Set Up Your TikTok Account

Lecture 22: How to Use TikTok

Lecture 23: YouTube for Beginners

Lecture 24: How to Use YouTube

Lecture 25: Video Topic Research

Lecture 26: Now What?

Chapter 4: Paid Social Ads

Lecture 1: You're Almost There!

Lecture 2: Paid Ads Introduction

Lecture 3: Boosting an Existing Post

Lecture 4: Meta Ads Fundamentals

Lecture 5: Set Up Business Manager

Lecture 6: Choose The Right Objective

Lecture 7: Select Your Audience & Placement

Lecture 8: Create Your Ad

Lecture 9: Advanced Audience Tips

Lecture 10: Meta Pixel Basics

Lecture 11: Why Engagement Campaigns?

Lecture 12: LinkedIn Ads

Lecture 13: Pinterest Ads

Lecture 14: Google & YouTube Ads

Lecture 15: Ad Tips & Takeaways

Chapter 5: Social Media Strategy

Lecture 1: Why You Need a Strategy

Lecture 2: Get to Know The Business

Lecture 3: Get to Know the Competition

Lecture 4: Collaborate With Others

Lecture 5: Your Engagement Strategy

Lecture 6: Leverage User Generated Content

Lecture 7: Create a Content Calendar

Lecture 8: AI for Strategy

Lecture 9: Present Your Strategy

Chapter 6: Optimise Your Workflow

Lecture 1: Craft Consistency

Lecture 2: Batch Your Content

Lecture 3: Schedule Your Content

Lecture 4: Meta Business Suite

Lecture 5: Schedule Through Metricool

Lecture 6: Automate Engagement

Lecture 7: More ManyChat Automations

Lecture 8: Other Useful Tools

Chapter 7: Measuring Success

Lecture 1: Measure Your Success

Lecture 2: Analytics Deepdive

Lecture 3: Make Adjustments

Chapter 8: The Wider Business

Lecture 1: Business Fundamentals

Lecture 2: SEO & SEM Basics

Lecture 3: Email Marketing Basics

Lecture 4: Digital Marketing Funnels

Lecture 5: Make Social Media Better

Chapter 9: Course Assignment

Instructors

Maggie Stara
Digital Marketing Strategist

Rating Distribution

1 stars: 27 votes
2 stars: 51 votes
3 stars: 340 votes
4 stars: 1159 votes
5 stars: 2177 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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