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Selling Social Media to Your Boss

Marketing

Selling Social Media to Your Boss, available at $39.99, has an average rating of 4.05, with 33 lectures, based on 252 reviews, and has 18534 subscribers.

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You will learn about Shape the business argument Provide evidence of buyer activity Convert social media skeptics Sell social media to B2Bs and B2Cs Generate leads via social media Selling social media through search Selling to social media skeptics Positioning social media as an asset Tailoring your pitch to corporate culture Selling social local mobile campaigns And much, much more This course is ideal for individuals who are It is particularly useful for .

Enroll now: Selling Social Media to Your Boss

Summary

Title: Selling Social Media to Your Boss

Price: $39.99

Average Rating: 4.05

Number of Lectures: 33

Number of Published Lectures: 33

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Shape the business argument
  • Provide evidence of buyer activity
  • Convert social media skeptics
  • Sell social media to B2Bs and B2Cs
  • Generate leads via social media
  • Selling social media through search
  • Selling to social media skeptics
  • Positioning social media as an asset
  • Tailoring your pitch to corporate culture
  • Selling social local mobile campaigns
  • And much, much more

Who Should Attend

    Target Audiences

      Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin.  If you want to sell social media campaigns to clients or convince your boss to use social media.

      I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military.  I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate.  In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.

      Companies and clients alike are spending more on social media and less on traditional marketing and PR services.  Are you shifting your resources as well?  Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients.  As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.

      You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.

      Get this online social media marketing services course and start closing social media marketing business today.

      Take this course now, and learn how to sell your social marketing media services.

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      Course Curriculum

      Chapter 1: Intro to Selling Social Media Marketing Services

      Lecture 1: How to Sell Social Media Marketing Services: Course Overview

      Lecture 2: About This Instructor

      Lecture 3: Intro to Selling Social Media Marketing Services: How to Sell Social Media Services

      Chapter 2: The Wind Up: Getting Ready to Sell Social Media Services

      Lecture 1: Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services

      Lecture 2: Articulating the Value Proposition: How to Sell Social Media to Clients

      Lecture 3: How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services

      Lecture 4: Selling Social Media to Skeptics: How to Sell Social Media Marketing

      Lecture 5: How to Sell Social Media to B2B Marketers: How to Sell Social Media Services

      Chapter 3: The Pitch: Selling Social Media Services

      Lecture 1: HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services

      Lecture 2: HOW TO: Build the Business Case for Social Media Marketing

      Lecture 3: Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media

      Lecture 4: Sell Social Media by Revealing Buyer Activity: How to Sell Social Media

      Lecture 5: More on Finding Buyer Activity on Social Networks: How to Sell Social Media

      Lecture 6: Find the Client's Social Media Champions: How to Sell Social Media Marketing Services

      Lecture 7: How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services

      Lecture 8: Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients

      Lecture 9: Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing

      Chapter 4: Wrap Up: Follow Up Social Media Selling Resources

      Lecture 1: FREE Chapter Download

      Chapter 5: Supplemental Resources: How to Sell Social Media Services

      Lecture 1: How To: Generate B2B Leads on SlideShare

      Lecture 2: Selling Social Media to the US Pentagon

      Lecture 3: 4 Ways B2B Social Networks Drive Commerce

      Lecture 4: Selling Pilot Programs with Brian Solis

      Lecture 5: Selling to the Enterprise with Pete Blackshaw

      Lecture 6: Selling to the CEO with Charlene Li

      Lecture 7: Selling on Linkedin with Don Spetner

      Lecture 8: Selling B2B Social Networks with Mark Yoltan

      Lecture 9: Lead Generation on SlideShare with Rashmi Sinha

      Lecture 10: Sample Sales Deck

      Lecture 11: How Social Media Killed the Cold Call

      Lecture 12: 4 Ways To Develop New Business On Slide Share

      Lecture 13: Promotional Materials

      Lecture 14: Social Selling eBook

      Lecture 15: Bonus for Students Only

      Instructors

      Rating Distribution

      • 1 stars: 11 votes
      • 2 stars: 15 votes
      • 3 stars: 47 votes
      • 4 stars: 68 votes
      • 5 stars: 111 votes

      Frequently Asked Questions


      How long do I have access to the course materials?


      You can view and review the lecture materials indefinitely, like an on-demand channel.


      Can I take my courses with me wherever I go?


      Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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