Selling Social Media to Your Boss

Course Curriculum

Chapter 1: Intro to Selling Social Media Marketing Services

Lecture 1: How to Sell Social Media Marketing Services: Course Overview

Lecture 2: About This Instructor

Lecture 3: Intro to Selling Social Media Marketing Services: How to Sell Social Media Services

Chapter 2: The Wind Up: Getting Ready to Sell Social Media Services

Lecture 1: Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services

Lecture 2: Articulating the Value Proposition: How to Sell Social Media to Clients

Lecture 3: How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services

Lecture 4: Selling Social Media to Skeptics: How to Sell Social Media Marketing

Lecture 5: How to Sell Social Media to B2B Marketers: How to Sell Social Media Services

Chapter 3: The Pitch: Selling Social Media Services

Lecture 1: HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services

Lecture 2: HOW TO: Build the Business Case for Social Media Marketing

Lecture 3: Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media

Lecture 4: Sell Social Media by Revealing Buyer Activity: How to Sell Social Media

Lecture 5: More on Finding Buyer Activity on Social Networks: How to Sell Social Media

Lecture 6: Find the Client's Social Media Champions: How to Sell Social Media Marketing Services

Lecture 7: How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services

Lecture 8: Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients

Lecture 9: Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing

Chapter 4: Wrap Up: Follow Up Social Media Selling Resources

Lecture 1: FREE Chapter Download

Chapter 5: Supplemental Resources: How to Sell Social Media Services

Lecture 1: How To: Generate B2B Leads on SlideShare

Lecture 2: Selling Social Media to the US Pentagon

Lecture 3: 4 Ways B2B Social Networks Drive Commerce

Lecture 4: Selling Pilot Programs with Brian Solis

Lecture 5: Selling to the Enterprise with Pete Blackshaw

Lecture 6: Selling to the CEO with Charlene Li

Lecture 7: Selling on Linkedin with Don Spetner

Lecture 8: Selling B2B Social Networks with Mark Yoltan

Lecture 9: Lead Generation on SlideShare with Rashmi Sinha

Lecture 10: Sample Sales Deck

Lecture 11: How Social Media Killed the Cold Call

Lecture 12: 4 Ways To Develop New Business On Slide Share

Lecture 13: Promotional Materials

Lecture 14: Social Selling eBook

Lecture 15: Bonus for Students Only