Growth Secrets: Digital Marketing + Growth Masterclass

Growth Secrets: Digital Marketing + Growth Masterclass, available at $44.99, has an average rating of 4.05, with 119 lectures, based on 38 reviews, and has 191 subscribers.

You will learn about Growth Hacking Content: What Works and Why 75% of all new content created today is useless. What types of content work in 2020? LONG form content VS SHORT form Which is better? Which channels encourage more reach and preform best? How can you understand what your competitors are doing and use a content strategy to over come them? Which tools and tactics convert users into paying customers from your content? What is user intent and why does it matter? List Building + Articles = Listacles [How to do it and why they work] UX and Skimmibility Internal and External linking Social Media Wins Foundational Work: How to scale from zero SEO: Search Engine Optimization Tactics That WORK Digital Marketing Strategy for Start-ups and Large Companies Bootstrapped Methodologies Marketing Automation Tools Vanity metrics vs KPI’s Ideal customer personas Understand your competitors and outperform them Building a Marketing Tools list Ranking factors 2020 Skyscraper technique in nutshell 3d party articles and Guest posting How to create better visual content, FAST! Ai generated content will brake internet Linked in Growth hacks Google Ads: Search, Display, Video Keywords planning and Remarketing Frictionless forms Pirate metrics ARRR Landing page CRO and A/B testing Heat maps and Click map use them in your favour Build your dream marketing team Email tips and tricks This course is ideal for individuals who are Students: Tired of learning the tactics that are 5 years old or Job Seekers: People interested in getting into marketing but don't know where to start or Marketers: How to freshen up your skills and get find new tools to improve your abilities or Experienced Marketers: The traditional skill sets have shifted- new angles and tools are what you're all about It is particularly useful for Students: Tired of learning the tactics that are 5 years old or Job Seekers: People interested in getting into marketing but don't know where to start or Marketers: How to freshen up your skills and get find new tools to improve your abilities or Experienced Marketers: The traditional skill sets have shifted- new angles and tools are what you're all about.

Enroll now: Growth Secrets: Digital Marketing + Growth Masterclass

Summary

Title: Growth Secrets: Digital Marketing + Growth Masterclass

Price: $44.99

Average Rating: 4.05

Number of Lectures: 119

Number of Published Lectures: 119

Number of Curriculum Items: 119

Number of Published Curriculum Objects: 119

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Growth Hacking Content: What Works and Why
75% of all new content created today is useless. What types of content work in 2020?
LONG form content VS SHORT form Which is better?
Which channels encourage more reach and preform best?
How can you understand what your competitors are doing and use a content strategy to over come them?
Which tools and tactics convert users into paying customers from your content?
What is user intent and why does it matter?
List Building + Articles = Listacles [How to do it and why they work]
UX and Skimmibility
Internal and External linking
Social Media Wins
Foundational Work: How to scale from zero
SEO: Search Engine Optimization Tactics That WORK
Digital Marketing Strategy for Start-ups and Large Companies
Bootstrapped Methodologies
Marketing Automation Tools
Vanity metrics vs KPI’s
Ideal customer personas
Understand your competitors and outperform them
Building a Marketing Tools list
Ranking factors 2020
Skyscraper technique in nutshell
3d party articles and Guest posting
How to create better visual content, FAST!
Ai generated content will brake internet
Linked in Growth hacks
Google Ads: Search, Display, Video
Keywords planning and Remarketing
Frictionless forms
Pirate metrics ARRR
Landing page CRO and A/B testing
Heat maps and Click map use them in your favour
Build your dream marketing team
Email tips and tricks

Who Should Attend

Students: Tired of learning the tactics that are 5 years old
Job Seekers: People interested in getting into marketing but don't know where to start
Marketers: How to freshen up your skills and get find new tools to improve your abilities
Experienced Marketers: The traditional skill sets have shifted- new angles and tools are what you're all about

Target Audiences

Students: Tired of learning the tactics that are 5 years old
Job Seekers: People interested in getting into marketing but don't know where to start
Marketers: How to freshen up your skills and get find new tools to improve your abilities
Experienced Marketers: The traditional skill sets have shifted- new angles and tools are what you're all about

Get savvy. Update your marketing skills with next generation Growth Hacking marketing techniques.

Growth hacking is the art of using psychology principles, savvy digital marketing tools, and optimizing your process to get the most output with every project.

More tools. Use cases. And practical processes that get measurable results.

Use data to make better decisions.

Over this 2 day course you will learn how to build a sturdy foundation of marketing growth, using tools geared towards improving traffic, optimizing work-flow, boosting engagement and converting more visitors.

THIS IS NEXT-LEVEL MARKETING.

Automation, SEO, CRO, SoMe, SEM, Content Strategy, and more tools than you’ll know what to do with.

Why participate:

Growth Hacking is relevant for anyone interested in stepping up their marketing game.

They don’t teach you this stuff in school.

Discovering new ways to improve your craft (marketing, sales, support, product, management, etc) that only come from years of experiences and “doing the work.”

New marketers:
Gain an edge on others and hack everything from getting a new job to bulking up on the latest algorithm trends for social media.

Position yourself for a new job or give yourself the advantage in your current one.

Corporate clients:
You’ve been using the same processes and tools for years. Innovation starts with taking a look at your business with fresh eyes.

Bring engagement, ideation, and branding techniques back to the the front office.

Startups:
Scaling a bootstrapped startup requires a special mix of automation, streamlined approaches, and most importantly; doing everything on a budget.

Get explosive growth secrets and competitor research to boost the reach of your startup

The challenges are the same. The technology and what works keeps changing. Get an advantage.

In this course you will learn to discover new ways of tackling workflow and get results.

Who are you?

This course is designed for anyone with the desire to grow a product or business. You are probably a marketer, startup founder, digital consultant, product manager, consultant, business developer or working in an account or sales role.

Skills gained

Learning goals when the Masterclass is completed:

The Growth Hacker mindset: 1 to 1 effort vs 1 to 50
Marketing funnels
Your Brand: Branding fast and evolving faster
Building + boosting your online presence
Competitor Insights + Analysis + Skyscraping
Analytics: KPIs vs Vanity Metrics
Foundational hacks + tools
Advanced SEO strategies and Backlink building
PR / Awards
Processes: Keys to Optimization + Tools
Ideation + Mapping Priorities
Creating a techstack and converting users
SEO: Ranking factors + Structure
Content Strategy: It’s EVERYTHING
Amplification / PR / SoMe Amplification
Visual Content
The future is Video
SoMe Hacks
Curate Content for engagement
Bulk posting and Streamlining your reach
Organizing Templates
Influencer Marketing
Email Marketing + Hacks + Integration Tools
Cold Outbound Marketing
Data Enrichment
Inbound Tools
SEM Foundations: Adwords, Facebook ads, Linkedin Ads, and targeting
Conversion Rate Optimization
Build Your Marketing Tech Stack
Mapping the User Journey + Analyzing User Flow
A/B Testing
Referral Marketing + campaigns and working with affiliates
Building a Growth Hacking Team
Ai and Marketing
Generating Content With Ai
Event Hacks
Learning Hacks
Being the Boss / Manager you never had
AND MUCH More!

How you will learn

Hands-on workshops

This course gives you the mindset of a Growth Hacker and the tools needed to get the job done. It is designed to immerse you in the daily work of Growth Hacking and is taught through practical workshops, where you get the tactics required to start getting your hands dirty and apply your newly acquired tools as you go.

The workshops are individualized to revolve around your particular field of work, and you will apply techniques like sky-scraping and keyword building to your own business. Not only will you have learned to apply new tools, but you have also created growth while in the classroom .

Why So much material?

I want to give people a chance to get EVERYTHING they need for success. This course was originally taught over two full days in a closed classroom setting at a co-working space in Copenhagen, Denmark.

Taylor has condensed the material and removed the breaks to bring it to an online platform for the purposes of allowing more people to learn remotely.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is growth Hacking?

Lecture 3: Marketing in a bigger picture

Chapter 2: Prioritisation

Lecture 1: The Pareto principle

Lecture 2: KPI's

Lecture 3: Vanity metrics vs KPI’s

Chapter 3: Marketing funnels

Lecture 1: Marketing funnels

Lecture 2: Buyers personas

Lecture 3: ICP Ideal customer persona

Chapter 4: Your Brand

Lecture 1: Branding: Logo, Colours, it all will change.

Lecture 2: Don't fall in love with your brand, position, everything will change.

Lecture 3: Tone

Chapter 5: Feature List and USP

Lecture 1: Feature list

Lecture 2: USP Exercise

Chapter 6: Competitor Insights

Lecture 1: Competitor insight

Lecture 2: Competitors and their ads

Lecture 3: Competitor discovery

Lecture 4: 19. Quick analysis example: Wunderman.dk

Lecture 5: Competitors referring domains example

Lecture 6: Is organic reach on social media dead?

Chapter 7: Foundational hacks

Lecture 1: Fundamental hacks: Listing Sites

Lecture 2: The company info template for backlink building hack

Lecture 3: Backlinks master list how to make one

Chapter 8: Awards

Lecture 1: Awards

Chapter 9: Process Driven Approach

Lecture 1: Building a tools list + Budget

Lecture 2: Task Sheet

Lecture 3: Building process

Lecture 4: What if you don’t do this

Chapter 10: Internal communication

Lecture 1: Internal Communication, how to work with your team

Lecture 2: Ideas and The idea sheet

Chapter 11: SEO

Lecture 1: SEO

Lecture 2: Duplicate content

Lecture 3: Ranking factors. In depth!

Lecture 4: Tools for quick wins

Lecture 5: Case study example for 301 do it right! Artland case

Lecture 6: How to build keyword list

Lecture 7: Reddit and Buzzsumo, Quora for Growth hacking

Lecture 8: Updating old blog posts

Chapter 12: Why good content always win

Lecture 1: Why good content always win

Lecture 2: The Skyscraper Technique by Brian Dean

Lecture 3: Skyscraper technique 2.0

Lecture 4: SEO 2.0 Intent

Lecture 5: How long should be my content

Lecture 6: Listicles made for tripwire content

Lecture 7: Make better tittles

Lecture 8: Great tools With life time deals: Appsumo

Lecture 9: Mixing content

Lecture 10: Blogger guidlines

Chapter 13: Resource section

Lecture 1: Resource section With Examples

Chapter 14: Amplification

Lecture 1: Amplification

Lecture 2: Messaging for outreach

Lecture 3: 3d party articles

Lecture 4: Guest Posts

Chapter 15: Social media Amplification

Lecture 1: Social media Amplification

Chapter 16: How to create better visual content

Lecture 1: How to create better visual content

Chapter 17: Video Content

Lecture 1: Video Content

Lecture 2: Outrank your competitors, Growth hack on video

Lecture 3: Ai generated content

Lecture 4: One quick Youtube subscriber hack

Lecture 5: Posting videos

Chapter 18: Social media

Lecture 1: Social media algorithms, Linked in, social proof

Lecture 2: Broetry in linkedin

Lecture 3: Lempod Tool

Lecture 4: Advanced growth hack with social media

Lecture 5: More quick tips on Linked in

Lecture 6: Facebook , best bank for your buck

Chapter 19: Growth hacking with Google ads

Lecture 1: Growth hacking with google Ads’s intro

Lecture 2: Getting started With ads

Lecture 3: Search ads

Lecture 4: Display ads

Lecture 5: Video ads

Lecture 6: Having structure for your ads

Lecture 7: CPA , bidding structure

Lecture 8: Keywords planning

Lecture 9: Remarketing

Lecture 10: Display ads on competitors websites

Lecture 11: Editing Placements

Lecture 12: Negative keywords

Lecture 13: Sales force and google ads

Chapter 20: Marketing Tech Stack

Lecture 1: Introducing Marketing tech stack

Instructors

Taylor Ryan
Growth Hacker

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 7 votes
4 stars: 11 votes
5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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