Reaching A Critical Mass Of Users In An Online Community

Reaching A Critical Mass Of Users In An Online Community, available at $44.99, with 32 lectures, 3 quizzes.

You will learn about How to seed initial content How to approach writing about the community itself What sources of new users are available for a new online community What to pay attention to when using paid advertisement What to pay attention to when inviting new users personally How to onboard new users How to balance users of different types How to engage new users How to approach moderation of new users’ content This course is ideal for individuals who are This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work. It is particularly useful for This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.

Enroll now: Reaching A Critical Mass Of Users In An Online Community

Summary

Title: Reaching A Critical Mass Of Users In An Online Community

Price: $44.99

Number of Lectures: 32

Number of Quizzes: 3

Number of Published Lectures: 32

Number of Published Quizzes: 3

Number of Curriculum Items: 35

Number of Published Curriculum Objects: 35

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

How to seed initial content
How to approach writing about the community itself
What sources of new users are available for a new online community
What to pay attention to when using paid advertisement
What to pay attention to when inviting new users personally
How to onboard new users
How to balance users of different types
How to engage new users
How to approach moderation of new users’ content

Who Should Attend

This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.

Target Audiences

This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.

Starting a community is a typical chicken-and-egg problem: A community is successful when there are people who participate in it, but people usually want to participate only in successful communities. The magic of community management is to somehow gather a critical mass of users before the community becomes successful. In this course, we talk about what it takes to create an influx of users to the site and what you need to do to keep them engaged in the community.

We are going to start the course with a quick recap of the essentials of online community management and then cover the following topics:

How to seed initial content
How to approach writing about the community itself
What sources of new users are available for a new community
How advertising works
What to advertise
What are the key principles of banner advertising
What to pay attention to when inviting new users personally
How to onboard new users
How to balance users of different types
How to engage new users
How to approach moderation of new users’ content
How to understand that it is time to move on

This course will help anyone whose goal is to acquire users to a new community.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to the second course

Lecture 3: Quick recap of the essentials of online community management

Chapter 2: Writing initial content

Lecture 1: Writing initial content

Lecture 2: Seeding the initial content on the main site

Lecture 3: Write about the community itself

Lecture 4: Interim summary

Chapter 3: Getting first active users

Lecture 1: Getting first active users

Lecture 2: Search engines

Lecture 3: How advertising works

Lecture 4: What to advertise

Lecture 5: Key principles of banner advertising

Lecture 6: Interim summary

Lecture 7: Invite people to participate in the community yourself

Lecture 8: Do not hesitate to ask users to invite their friends

Lecture 9: Interim summary

Lecture 10: Other sources of new users

Lecture 11: Partnership programs

Lecture 12: Giving public speeches

Lecture 13: Interim summary

Chapter 4: Onboarding new users: Retain, engage and educate

Lecture 1: Introduction

Lecture 2: Compensate for the lack of users of specific type

Lecture 3: Nudge new users to take some actions

Lecture 4: Provide feedback to all new users’ actions

Lecture 5: Interim summary

Lecture 6: Improve new users’ posts by editing them

Lecture 7: Remove all negativity towards new users

Lecture 8: Help new users adapt to the unique features of the community

Lecture 9: Interim summary

Chapter 5: Final overview

Lecture 1: Final overview

Lecture 2: How to understand that it is time to move on

Lecture 3: Closing words

Instructors

Nicolas Chabanovsky
Founder of Stack Overflow in Russian

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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