Advanced Marketing Analytics with Google Analytics 4

Advanced Marketing Analytics with Google Analytics 4, available at $39.99, has an average rating of 4.15, with 12 lectures, based on 85 reviews, and has 1986 subscribers.

You will learn about Understand the foundational concepts of Web Analytics Learn the Basics and Advanced Features of Google Analytics 4 Learn how to build custom Google Analytics 4 Reports Learn how to read, interpret and derive insights from Web Analytics Data Learn how to build KPI focused, highly customized Google Analytics Reports for Client Presentation This course is ideal for individuals who are Digital Marketers or Web Developers or Web Designers or UX Designers or UI Designers or Web Application Developers or Mobile Application Developers or Marketing Managers or Digital Marketing Managers or SEO Specialists or Google Ads Specialists or Content Marketers or Business Owners It is particularly useful for Digital Marketers or Web Developers or Web Designers or UX Designers or UI Designers or Web Application Developers or Mobile Application Developers or Marketing Managers or Digital Marketing Managers or SEO Specialists or Google Ads Specialists or Content Marketers or Business Owners.

Enroll now: Advanced Marketing Analytics with Google Analytics 4

Summary

Title: Advanced Marketing Analytics with Google Analytics 4

Price: $39.99

Average Rating: 4.15

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the foundational concepts of Web Analytics
Learn the Basics and Advanced Features of Google Analytics 4
Learn how to build custom Google Analytics 4 Reports
Learn how to read, interpret and derive insights from Web Analytics Data
Learn how to build KPI focused, highly customized Google Analytics Reports for Client Presentation

Who Should Attend

Digital Marketers
Web Developers
Web Designers
UX Designers
UI Designers
Web Application Developers
Mobile Application Developers
Marketing Managers
Digital Marketing Managers
SEO Specialists
Google Ads Specialists
Content Marketers
Business Owners

Target Audiences

Digital Marketers
Web Developers
Web Designers
UX Designers
UI Designers
Web Application Developers
Mobile Application Developers
Marketing Managers
Digital Marketing Managers
SEO Specialists
Google Ads Specialists
Content Marketers
Business Owners

Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.

In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.

We will learn the following:

What is Google Analytics 4?
What’s new and different about Google Analytics 4?
What are the advantages of Google Analytics 4?
Should I switch to Google Analytics 4 now?
Can I use Google Tag Manager with GA4?
How do I set up Google Analytics 4?
How to do Attribution Modelling in GA4?
How to set up user events in GA4?
How to configure Audience segments in GA4?
How to navigate and customize the GA4 interface?
How to analyze and interpret the GA4 data?
How to use the Life cycle reports?
How to build executive summary reports in GA4?
How to visualize key metrics and dimensions in GA4?
How to create, share, and export reports in GA4?

This course on GA4 answers those questions. You’ll learn all the essentials needed to get started with Google Analytics 4.

GA4 is a new property designed for the future of measurement:

Collects both website and app data to better understand the customer journey
Uses events instead of session-based data
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. So you need to get started with GA4 integration, the sooner the better.

Course Curriculum

Chapter 1: Getting Started with Google Analytics 4 – Account Creation and Tracking Setup

Lecture 1: Introduction

Lecture 2: Setting up Google Analytics 4 Account

Lecture 3: Adding Google Analytics 4 to your Website

Lecture 4: Google Analytics 4 User Access, Property Setting & Data Streams

Chapter 2: Google Analytics 4 Concepts & Interface Overview

Lecture 1: Google Analytics 4 Interface & Features Overview

Lecture 2: What is Attribution Modelling in Google Analytics 4

Lecture 3: Attribution models data collection in Google Analytics 4

Lecture 4: Audience Creation in Google Analytics 4

Lecture 5: Report Snapshot and Data Comparison FIlter

Chapter 3: User Lifecycle Reporting in GA 4

Lecture 1: User Acquisition Reporting in GA4

Lecture 2: User Engagement Reporting in GA4

Lecture 3: User Monetization & Retention Reporting in GA4

Instructors

Avik Bal
Digital Growth Marketer | Web Design, SEO & Sales Funnels

Rating Distribution

1 stars: 1 votes
2 stars: 4 votes
3 stars: 10 votes
4 stars: 32 votes
5 stars: 38 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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