Marketing Fundamentals – Search Engine Optimization (SEO)

Marketing Fundamentals – Search Engine Optimization (SEO), available at $59.99, has an average rating of 4.65, with 59 lectures, based on 281 reviews, and has 1395 subscribers.

You will learn about The basics of Search Engine Optimization What a search engine is and how it works Crawling, Indexing, Ranking How to do keyword research On Page SEO Technical SEO Link Building Analyzing your efforts This course is ideal for individuals who are Anyone looking to get an insight into search engine optimization or Marketers looking to expand their knowledge about SEO It is particularly useful for Anyone looking to get an insight into search engine optimization or Marketers looking to expand their knowledge about SEO.

Enroll now: Marketing Fundamentals – Search Engine Optimization (SEO)

Summary

Title: Marketing Fundamentals – Search Engine Optimization (SEO)

Price: $59.99

Average Rating: 4.65

Number of Lectures: 59

Number of Published Lectures: 59

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

The basics of Search Engine Optimization
What a search engine is and how it works
Crawling, Indexing, Ranking
How to do keyword research
On Page SEO
Technical SEO
Link Building
Analyzing your efforts

Who Should Attend

Anyone looking to get an insight into search engine optimization
Marketers looking to expand their knowledge about SEO

Target Audiences

Anyone looking to get an insight into search engine optimization
Marketers looking to expand their knowledge about SEO

In this new, comprehensive SEO fundamentals course, I’ll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We’ll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.

SEO is the basis for steady, high-quality traffic that you don’t have to pay for and should therefore be a top priority for every website owner.

We’ll begin by looking at the absolute basics – what does search engine optimization even mean, what is a search engine and how do they work?

We will then look at the three processes a search engine must complete to display websites on the search result pages – Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.

Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?

On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?

We’ll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.

Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.

Course Curriculum

Chapter 1: Welcome to Marketing Fundamentals

Lecture 1: Intro and Curriculum

Chapter 2: What is Search Engine Optimization, actually?

Lecture 1: A brief intro to Search Engine Optimization

Lecture 2: What is a Search Engine?

Lecture 3: Why is SEO important?

Lecture 4: White Hat and Black Hat SEO – The right and wrong way to optimize a Website

Lecture 5: Is SEO relevant outside of Google? Are there other Search Engines?

Lecture 6: How to define good goals for SEO

Chapter 3: How do Search Engines work?

Lecture 1: How do Search Engines work?

Lecture 2: Can Search Engines find my Website?

Lecture 3: The important robots.txt File

Lecture 4: How to check if your Website is accessible for bots and crawlers

Lecture 5: Why proper Information Architecture matters

Lecture 6: Different Error Types

Lecture 7: Redirects

Chapter 4: 002 – Indexing

Lecture 1: Introduction to Indexing

Lecture 2: Meta Tags and their Role in SEO

Lecture 3: The X Robots Tag

Chapter 5: Ranking

Lecture 1: Introduction to Ranking

Lecture 2: The Evolution of Search Engines

Lecture 3: What Role do Links play in terms of Ranking

Lecture 4: The Role of Content

Lecture 5: Rankbrain and Interaction Metrics

Lecture 6: Evolution of the SERP (Search Engine Results Page)

Lecture 7: Why Local Search requires specific SEO

Chapter 6: Keyword Research

Lecture 1: Introduction to Keyword Research

Lecture 2: How to find our what your target audience is looking for

Lecture 3: Search Volume

Lecture 4: Strategic Keyword Research

Lecture 5: Finding the right format for your content

Chapter 7: On Page Optimizations

Lecture 1: Introduction to On Page SEO

Lecture 2: Types of Bad Content (Avoid this)

Lecture 3: How to create great content

Lecture 4: Developing a content strategy

Lecture 5: How to structure Website Content

Lecture 6: Structuring content using internal links

Lecture 7: Internal Redirects

Lecture 8: Optimizing Images

Lecture 9: Formatting Content 101

Lecture 10: The Title Tag

Lecture 11: The Meta Description Tag

Lecture 12: How to name your pages

Lecture 13: What you need to know about URLs 1

Lecture 14: What you need to know about URLs 2

Lecture 15: Why it's important to use HTTPS and not HTTP

Chapter 8: Technical SEO

Lecture 1: Introduction to technical SEO

Lecture 2: How do websites actually work?

Lecture 3: The three main components of Web Design: HTML, JS and CSS

Lecture 4: Manipulating the Website's Design with CSS

Lecture 5: Creating interactive elements with JavaScript

Lecture 6: Using Async to load resources

Lecture 7: More optimizations for our website

Chapter 9: Link Building

Lecture 1: Introduction to Link Building

Lecture 2: The concept of EAT

Lecture 3: The difference between Follow and NoFollow Links

Lecture 4: What is the ideal Link Profile?

Lecture 5: Links as a traffic source

Lecture 6: What to avoid when link building

Lecture 7: How to get high quality backlinks for your website

Lecture 8: Analysing your link building efforts

Instructors

Johannes Ruof
Meixner & Ruof
Timothy Meixner
Meixner & Ruof

Rating Distribution

1 stars: 0 votes
2 stars: 6 votes
3 stars: 28 votes
4 stars: 94 votes
5 stars: 153 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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