Lead Generation & Business Development with Dekker

Course Curriculum

Chapter 1: Introduction

Lecture 1: Intro

Chapter 2: Your Pipeline

Lecture 1: Pipeline Part 1

Lecture 2: Pipeline Part 2

Lecture 3: Pipeline Part 3

Lecture 4: Retargeting vs Lead Generation

Chapter 3: Your List

Lecture 1: Your list and why personas aren't adequate

Lecture 2: Pointless personas

Lecture 3: The best approach

Lecture 4: Finding or buying a list

Lecture 5: Rent a list

Lecture 6: Compile or build a list

Lecture 7: Build a list from scratch continued

Lecture 8: Your List – Conclusion

Chapter 4: Stop Marketing Your Product!

Lecture 1: Why you need to stop marketing your product and start doing this one thing

Chapter 5: Latch Onto Larger Companies

Lecture 1: Part 1

Lecture 2: Part 2

Chapter 6: Scaling Up

Lecture 1: Anti Detect Browsers

Lecture 2: 12 Easy Ways to Make Millions for Your Business (Changing the Channel)

Chapter 7: Your Customer Journey

Lecture 1: Customer Decision Journey – Part 1

Lecture 2: Customer Decision Journey – Part 2

Lecture 3: Customer Decision Journey – Part 3

Chapter 8: Direct Mail

Lecture 1: Direct Mail Resurgence

Chapter 9: Viral Content

Lecture 1: Creating viral content

Lecture 2: Beard Bib Example

Chapter 10: One of the Cheapest Ways to Acquire Customers

Lecture 1: Part 1

Lecture 2: Part 2

Chapter 11: Your Hard Offer

Lecture 1: Your Hard Offer – Part 1

Lecture 2: Your Hard Offer – Part 2

Lecture 3: Promote your hard offer on Facebook

Chapter 12: Pay for Buyer-Ready Downloads

Lecture 1: Content Syndication

Chapter 13: Cold Calls

Lecture 1: Cold Calling

Chapter 14: Emails

Lecture 1: Emails Part 1

Lecture 2: Emails Part 2

Lecture 3: Cold Emails

Lecture 4: Presentation Slides

Chapter 15: Combining Direct & Brand Marketing

Lecture 1: Convergence 1

Lecture 2: Convergence 2

Lecture 3: Convergence 3

Chapter 16: LinkedIn Advertising

Lecture 1: 1. Most common mistakes I see in LinkedIn Advertising

Lecture 2: 2. Fixing problem 1 with Lead Gen Forms

Lecture 3: 3. Fixing problem 2 with NegativeTargeting

Lecture 4: 4. Fixing problem 3 with Bidding

Lecture 5: 5. Fixing problems 4 & 5 with Nurturing

Lecture 6: 6. Creating a Simple LinkedIn Video Ad in Canva

Lecture 7: 7. Simple & Successful LinkedIn Video Ad Example

Lecture 8: 8. Storytelling LinkedIn Video Ad Example

Lecture 9: 9. Video Ad for Maximizing Views

Lecture 10: 10. Video Example

Lecture 11: 11. Message Ad Example

Lecture 12: 12. Message Ad Example 2

Lecture 13: 13. SPECIAL INCENTIVES!

Lecture 14: 14. Conversation Ads

Lecture 15: 15. WARNING about Message Ad KPIs!

Lecture 16: 16. Text Ad Examples

Lecture 17: 17. LinkedIn Text Ads – UTM Tracking and Insights Tag

Lecture 18: 18. LinkedIn Image Ads 1

Lecture 19: 19. LinkedIn Image Ads 2

Lecture 20: 20. LinkedIn Image Ad Campaign Example (SaaS consulting)

Lecture 21: 21. Carousel Ads

Lecture 22: 22. Choosing the right LinkedIn Campaign Objective

Lecture 23: 23. Targeting

Lecture 24: 24. Warning about the default campaign group

Lecture 25: 25. Pre-filled forms!

Lecture 26: 26. LinkedIn Audience Network

Lecture 27: 27. LinkedIn email scraping

Lecture 28: 28. LinkedIn matched audiences

Lecture 29: 29. LinkedIn account assets – led gen form

Lecture 30: 30. Linkedin Website Demographics

Lecture 31: 31. LinkedIn campaign demographics

Lecture 32: 32. LinkedIn campaign performance

Lecture 33: 33. B2B Marketing Funnel Benchmarks

Lecture 34: 34. OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunitie

Lecture 35: 35. Funnel Template

Lecture 36: 36. The 3 Big Things to Test

Lecture 37: 37. What if pushing people to consultations and demos doesn't work?

Lecture 38: 38. What if the lead generation still isn't working?

Lecture 39: 39. Awareness & Education Campaigns

Lecture 40: 40. Retargeting

Lecture 41: 41. FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!

Chapter 17: Account Based Marketing