SALESmanago – Marketing Automation Academy

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is SALESmanago Marketing Automation platform?

Chapter 2: Lesson 1. Website monitoring and the basics of contact management

Lecture 1: Monitoring Code

Lecture 2: Contact Card

Lecture 3: Contacts import

Lecture 4: User account

Chapter 3: Lesson 2. Email Marketing

Lecture 1: Email Account

Lecture 2: Creating Emails

Lecture 3: Sending Emails

Lecture 4: Send Emailing Analytics

Chapter 4: Lesson 3. Advanced contact management methods

Lecture 1: Contacts Export

Lecture 2: Campaigns and Funnels

Lecture 3: Direct Emails

Lecture 4: Task, notes and alerts

Chapter 5: Lesson 4. Automation Processes and the Mobile Channel

Lecture 1: Contacts Segmentation

Lecture 2: Automation Rules

Lecture 3: Workflow

Lecture 4: Mobile Marketing

Chapter 6: Lesson 5. Website Marketing – contact acquisition

Lecture 1: Sidebar and Iframe

Lecture 2: Landing Page

Lecture 3: Pop-up/Exit pop-up

Lecture 4: Advanced methods of acquiring contacts

Chapter 7: Lesson 6. Website Marketing – customer communication channels

Lecture 1: Personalized banners

Lecture 2: A/B/X tests

Lecture 3: Web Push

Lecture 4: Live Chat

Chapter 8: Lesson 7. Analytics dashboards

Lecture 1: General Dashboards

Lecture 2: eCommerce Panel

Lecture 3: Lead Routing Analytics

Lecture 4: Campaign Analytics

Chapter 9: Lesson 8. Social Media and the Automatic Sales Chat

Lecture 1: Automatic Sales Chat

Lecture 2: Publications in Social Media

Lecture 3: Social Media Panel

Chapter 10: Lesson 9. Product recommendations and RFM

Lecture 1: Product Recommendations

Lecture 2: RFM Marketing Automation

Chapter 11: Lesson 10. Marketing Automation – case study

Lecture 1: 13 amazing cases of automations used by SALESmanago customers

Lecture 2: SALESmanago unique selling proposition

Chapter 12: Summing up

Lecture 1: What's next?