Copywriting Rules: Creative Copywriting for everyone!

Copywriting Rules: Creative Copywriting for everyone!, available at $44.99, has an average rating of 4.65, with 33 lectures, based on 41 reviews, and has 163 subscribers.

You will learn about Copywriting for your business: write engaging texts for ads in any kind of media Copywriting for better understanding: analyze existing copywriting materials and understand how to improve them Copywriting in visual ads: create engaging ads with the help of right combination of copy and pictures Copywriting that works like magic: learn how to use people's imagination and make it work for you Understand the main principles of creative copywriting How to write copy that sells This course is ideal for individuals who are Junior copywriters, social media copywriters, also – creative agency people (even not from creative departments) or Anyone who wants to learn how to use their creativity in copywriting and developing engaging ideas or Businesses or entrepreneurs looking to improve their marketing strategy with better copywriting or Copywriting enthusiasts – people who want to learn more about the power of words It is particularly useful for Junior copywriters, social media copywriters, also – creative agency people (even not from creative departments) or Anyone who wants to learn how to use their creativity in copywriting and developing engaging ideas or Businesses or entrepreneurs looking to improve their marketing strategy with better copywriting or Copywriting enthusiasts – people who want to learn more about the power of words.

Enroll now: Copywriting Rules: Creative Copywriting for everyone!

Summary

Title: Copywriting Rules: Creative Copywriting for everyone!

Price: $44.99

Average Rating: 4.65

Number of Lectures: 33

Number of Published Lectures: 33

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Copywriting for your business: write engaging texts for ads in any kind of media
Copywriting for better understanding: analyze existing copywriting materials and understand how to improve them
Copywriting in visual ads: create engaging ads with the help of right combination of copy and pictures
Copywriting that works like magic: learn how to use people's imagination and make it work for you
Understand the main principles of creative copywriting
How to write copy that sells

Who Should Attend

Junior copywriters, social media copywriters, also – creative agency people (even not from creative departments)
Anyone who wants to learn how to use their creativity in copywriting and developing engaging ideas
Businesses or entrepreneurs looking to improve their marketing strategy with better copywriting
Copywriting enthusiasts – people who want to learn more about the power of words

Target Audiences

Junior copywriters, social media copywriters, also – creative agency people (even not from creative departments)
Anyone who wants to learn how to use their creativity in copywriting and developing engaging ideas
Businesses or entrepreneurs looking to improve their marketing strategy with better copywriting
Copywriting enthusiasts – people who want to learn more about the power of words

Copywriting truth: people don’t read ads. People read what interests them, and sometimes it’s an ad.

Copywriting tricks for engaging people with your messages
Copywriting tricks that will help you stand out from the crowd when thousands of advertising messages keep on screaming at your customers from every corner every day
Copywriting strategy for supporting a picture in visual communications to make them even stronger together
Spark interest and hold it with the help of copywriting
What principles of humor can you use in your copywriting?
How could copywriting help you use people’s imagination?

Step-by-step we’ll consider these copywriting-related topics and many other ones to find a perfect formula for a successful advertisement message. During the course, I’m going to give you the main principles of creative copywriting I’ve been using for 15 years of my career as a creative copywriter at the world’s top agencies and keep on using them in a new digital era. Until the end of the course, you’ll be able to analyze your ideas and those of your copywriters. You’ll know how to improve them, how you can make them work, and help you to achieve your goals. I’ll teach you how to use some tricks from the most successful writers and legendary advertising people. You’ll understand the principles of successful copywriting and start using them right away in your communication campaigns in any media including SMM, digital communication channels, outdoor, video scripts, etc. No matter what kind of media you use – the main principles of creative copywriting will work in any of them.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Copywriting: Introduction

Lecture 2: I murdered my grandma this morning

Lecture 3: Chuck Norris method

Lecture 4: A definition of the advertisement message

Chapter 2: Marketing + copywriting

Lecture 1: Copywriting vs Marketing: 2 bros or "Double impact"

Lecture 2: Copywriting and marketing: same aim, different approaches

Lecture 3: A legend of a copywriter

Lecture 4: Where does the magic happen?

Lecture 5: Finalization

Chapter 3: Copywriting and humor

Lecture 1: Copy and a joke: what do they have in common?

Lecture 2: The main secret of a funny joke

Lecture 3: The secret of engagement

Lecture 4: Finalization

Chapter 4: Human side of the advertisement

Lecture 1: Your consumer is your wife

Lecture 2: Be in love

Lecture 3: Give your brand a heart

Lecture 4: You can't stay neutral

Lecture 5: Nike ads

Lecture 6: Bad copywriting must die: a tiny cross of huge changes

Chapter 5: The power of imagination

Lecture 1: Radio and horror movies

Lecture 2: The time spent in your dreams

Chapter 6: Text and a picture

Lecture 1: Intro: dancers

Lecture 2: Copywriting + picture: the correct structure of a visual ad

Lecture 3: Copywriting in viral posts: a shark and LEGO

Lecture 4: How copywriting can change the perception: two cowboys

Lecture 5: Finalization

Chapter 7: A few advices

Lecture 1: People are selfish

Lecture 2: The main copywriting principle: sell a hole in the wall

Lecture 3: Improve your language

Lecture 4: Read!

Lecture 5: Get new experiences

Lecture 6: Tips from Superheroes

Lecture 7: Outro

Instructors

Dmytro Mamontov
Senior Creative Copywriter, Associate Creative Director

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 5 votes
5 stars: 31 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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