Crash Course: Google Analytics, GA4 and GTM
Crash Course: Google Analytics, GA4 and GTM, available at $54.99, has an average rating of 4.6, with 38 lectures, based on 12 reviews, and has 106 subscribers.
You will learn about Get started with Google Analytics Get started with Google Tag Manager Get Started with Google Analytics 4 Step by step instructions to implement these tools This course is ideal for individuals who are Beginners who want to learn Google Analytics, Google Tag Manager, Google Analytics 4 or Marketers or College Students or Small Business Owners It is particularly useful for Beginners who want to learn Google Analytics, Google Tag Manager, Google Analytics 4 or Marketers or College Students or Small Business Owners.
Enroll now: Crash Course: Google Analytics, GA4 and GTM
Summary
Title: Crash Course: Google Analytics, GA4 and GTM
Price: $54.99
Average Rating: 4.6
Number of Lectures: 38
Number of Published Lectures: 38
Number of Curriculum Items: 38
Number of Published Curriculum Objects: 38
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Get started with Google Analytics
- Get started with Google Tag Manager
- Get Started with Google Analytics 4
- Step by step instructions to implement these tools
Who Should Attend
- Beginners who want to learn Google Analytics, Google Tag Manager, Google Analytics 4
- Marketers
- College Students
- Small Business Owners
Target Audiences
- Beginners who want to learn Google Analytics, Google Tag Manager, Google Analytics 4
- Marketers
- College Students
- Small Business Owners
Step by step starts learning these tools by bite-size lectures and assignments that help you implement as you learn. This is not an in-depth course but will give you a great foundation that you can use to learn on your own by watching YouTube videos or taking other courses.
This course is for Beginners
Most courses dive into the content without providing a proper foundation and students, even after going through the course, don’t know what to do next.
Also, this course will provide you a flavor of 3 tools from the Google Marketing Platform so you can see if they are worth your time or not.
This course is based on my experience working with people who use these tools on daily basis.
You will be amazed how easy it is to learn these tools with these step by steps instructions.
Who should not enroll in this course
Anybody who is already familiar with any of these tools and is looking for an in-depth course, should not enroll in this course. However, if you have tried learning but are still not sure about fundamentals then this course is for you.
I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction – The Foundation
Chapter 2: What is Google Analytics and how it works
Lecture 1: What is Google Analytics, How it works and Account Structure
Chapter 3: Google Tag Manager
Lecture 1: Google Tag Manager Foundation
Lecture 2: What is a Tag and a Tag Manager
Lecture 3: How Google Tag Manager Works
Lecture 4: Google Tag Manager Account Setup
Lecture 5: Implementing GTM in WordPress
Lecture 6: GTM interface overview
Lecture 7: GTM Admin Panel Overview
Lecture 8: GTM Workspace overview
Chapter 4: Implementing Base Google Analytics and GA4 tracking
Lecture 1: Introduction
Lecture 2: Tracking Google Analytics with Google Tag Manager
Lecture 3: Google Tag Manager Debugger
Chapter 5: Universal Analytics Reports
Lecture 1: Introduction
Lecture 2: Reporting Interface
Lecture 3: Overview of Home screen
Lecture 4: Audience Report
Lecture 5: Demographic Report
Lecture 6: Acquisition Overview Report
Lecture 7: Behavior Report
Chapter 6: Event Tracking in Google Analytics
Lecture 1: Introduction
Lecture 2: External link tracking example
Chapter 7: Conversions and Goals in Google Analytics
Lecture 1: Conversion Reports
Lecture 2: Goals in Google Analytics
Chapter 8: Campaign Tracking
Lecture 1: Camping Tracking with UTMs
Lecture 2: Campaign Builder
Lecture 3: Google AdWords and Google Analytics linking
Chapter 9: Google Analytics View and Filters
Lecture 1: Google Analytics View and Filters
Chapter 10: Google Analytics 4 Data Model
Lecture 1: Intro
Lecture 2: Google Analytics 4 Data Model
Chapter 11: GA4 Base Tag Setup
Lecture 1: Page View and Enhanced Measurement Events
Chapter 12: Google Analytics 4 Interface Overview
Lecture 1: Google Analytics 4 Interface Overview
Chapter 13: GA4 Event Setup with Google Tag Manager
Lecture 1: Introduction to GA 4 event tracking
Lecture 2: GA4 Recommended Events
Chapter 14: GA4 Event Parameter
Lecture 1: GA 4 Event Parameter Setup
Chapter 15: GA4 Exploration
Lecture 1: Exploration
Lecture 2: Exploration Analysis
Lecture 3: Bonus Lecture
Instructors
-
Anil Batra
Speaker, Best Selling Instructor, Author and Executive
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 3 votes
- 5 stars: 7 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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