Strategic Retail Business

Strategic Retail Business, available at $39.99, has an average rating of 4.5, with 34 lectures, based on 22 reviews, and has 67 subscribers.

You will learn about Learn retail merchandising Learn characteristics, function and services of the retailer Learn comparative analysis of the retail business Learn classification of retail format, key features Learn factors affecting the buying decision of the customers n the store Learn inventory management in retail business Learn social and economic significance of retail business This course is ideal for individuals who are students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc It is particularly useful for students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc.

Enroll now: Strategic Retail Business

Summary

Title: Strategic Retail Business

Price: $39.99

Average Rating: 4.5

Number of Lectures: 34

Number of Published Lectures: 34

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn retail merchandising
Learn characteristics, function and services of the retailer
Learn comparative analysis of the retail business
Learn classification of retail format, key features
Learn factors affecting the buying decision of the customers n the store
Learn inventory management in retail business
Learn social and economic significance of retail business

Who Should Attend

students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc

Target Audiences

students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc

Retail involves the sales of goods from a single point ( malls, markets, department stores, supermarkets etc ) directly to the consumer in small quantities for his end use. Retailing is nothing but transaction of goods between the seller and the end user as a single unit ( piece) or in small quantities to satisfy the needs of the individual and for his direct consumption. There are different kind of retail outlets such as departmental stores, discount stores, supermarkets, warehouse stores, mom and pop store, specialty stores, malls and dollar stores.

There are different types of retail pricing models for the retail business such as cost plus pricing, competitive pricing, prestige pricing, psychological pricing, multiple pricing, discount pricing. Cost plus pricing mechanism: Every organization runs to earn profits and so the retail industry. Cost plus pricing works in the following principles: cost price of the product plus profit ( decided by the retailer) is equal to final price of the merchandise. According to cost plus pricing strategy the retailer adds extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as describe by the retailer.

The display of the product in the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to season as well as latest trends.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is retail

Lecture 3: Types of retail stores

Lecture 4: Retail mechanism

Lecture 5: Retail pricing

Lecture 6: Retail merchandising

Lecture 7: Cross merchandising

Chapter 2: Characteristics, Functions And Services Of A Retailer

Lecture 1: Characteristics of a retailer

Lecture 2: Key functions performed by retailer

Lecture 3: Services provided by retailer

Chapter 3: Classification Of Retail Formats, Key Features

Lecture 1: Classification of retail on basis of ownership

Lecture 2: Key features of chain store

Lecture 3: Features of departmental stores

Lecture 4: Features of supermarkets

Chapter 4: A Comparative Analysis Of The Retail Business

Lecture 1: Difference between product of the retail business

Lecture 2: Key points of comparison between retail and wholesalers business

Lecture 3: Key terminology used in retail business

Chapter 5: Key Retail Business Pointers

Lecture 1: Category management

Lecture 2: Retail marketing

Lecture 3: Role of advertising in retail

Lecture 4: Retail store operation

Lecture 5: Store design and layout

Lecture 6: Role of signage in retail industry

Lecture 7: Role of coupons in retail marketing

Chapter 6: Factors Affecting Buying Decision Of The Customer At The Store

Lecture 1: Store display and presentation of products

Lecture 2: Ambiance of the store

Lecture 3: Customer treatment

Lecture 4: Store design and layout

Chapter 7: Inventory Management In Retail Business

Lecture 1: Why inventory management

Lecture 2: Important terminology in inventory management

Lecture 3: Preventory loss of inventory

Chapter 8: Social And Economic Significance Of Retailing

Lecture 1: Social significance

Lecture 2: Economic significance

Chapter 9: Conclusion

Lecture 1: Tips to be a successful retailer

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 2 votes
5 stars: 16 votes

Frequently Asked Questions

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