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Digital Marketing Strategist. Unlock your career growth

Marketing

Rating4.5
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Digital Marketing Strategist. Unlock your career growth, available at $84.99, has an average rating of 4.53, with 518 lectures, 6 quizzes, based on 3310 reviews, and has 205315 subscribers.

You will learn about Understand the fundamentals of digital marketing and how to develop a successful digital marketing strategy for your business Learn about the different channels of digital marketing, including SEO, PPC, social media, email marketing, and content marketing Gain hands-on experience in developing and implementing digital marketing campaigns through real-world projects and case studies Create the company's mission, and unique selling proposition Сonduct market research, identify your target audience, and create a content marketing plan Create and manage PPC campaigns Use social media to build brand awareness and drive website traffic Use analytics and data to measure the effectiveness of your digital marketing campaigns and make data-driven decisions Get a list of tips on how to find a job in digital marketing Use AI tools to perform your marketing tasks This course is ideal for individuals who are Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit. or People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing. or Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist. or Entrepreneurs – Entrepreneurs can use their new knowledge from this digital marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist. or Internet marketers – This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career. or SEO specialists – This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career. or Content marketers – After completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells. or SMM specialists – This online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media. It is particularly useful for Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit. or People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing. or Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist. or Entrepreneurs – Entrepreneurs can use their new knowledge from this digital marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist. or Internet marketers – This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career. or SEO specialists – This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career. or Content marketers – After completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells. or SMM specialists – This online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.

Enroll now: Digital Marketing Strategist. Unlock your career growth

Summary

Title: Digital Marketing Strategist. Unlock your career growth

Price: $84.99

Average Rating: 4.53

Number of Lectures: 518

Number of Quizzes: 6

Number of Published Lectures: 498

Number of Published Quizzes: 6

Number of Curriculum Items: 524

Number of Published Curriculum Objects: 504

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand the fundamentals of digital marketing and how to develop a successful digital marketing strategy for your business
  • Learn about the different channels of digital marketing, including SEO, PPC, social media, email marketing, and content marketing
  • Gain hands-on experience in developing and implementing digital marketing campaigns through real-world projects and case studies
  • Create the company's mission, and unique selling proposition
  • Сonduct market research, identify your target audience, and create a content marketing plan
  • Create and manage PPC campaigns
  • Use social media to build brand awareness and drive website traffic
  • Use analytics and data to measure the effectiveness of your digital marketing campaigns and make data-driven decisions
  • Get a list of tips on how to find a job in digital marketing
  • Use AI tools to perform your marketing tasks

Who Should Attend

  • Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit.
  • People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing.
  • Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist.
  • Entrepreneurs – Entrepreneurs can use their new knowledge from this digital marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist.
  • Internet marketers – This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career.
  • SEO specialists – This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
  • Content marketers – After completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.
  • SMM specialists – This online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.

Target Audiences

  • Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit.
  • People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing.
  • Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist.
  • Entrepreneurs – Entrepreneurs can use their new knowledge from this digital marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist.
  • Internet marketers – This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career.
  • SEO specialists – This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
  • Content marketers – After completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.
  • SMM specialists – This online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.

Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals.

Just a month down the line, you’ll start seeing the fruits of your labour. Whether it’s getting noticed by employers or boosting your current projects, the impact will be swift.

This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career.

You’ll need to commit an hour daily to soak up 32 hours of cutting-edge content, plus extra hustle to practice and perfect your skills. It’s a challenge, but one that pays off massively.

We will cover all the main aspects of digital marketing:

  • Digital Marketing Strategy Building

  • Artificial Intelligence (AI) Marketing

  • Marketing Analytics

  • Search Engine Optimization (SEO)

  • Content Marketing

  • Social Media Marketing (SMM)

  • Email Marketing

  • Conversion Rate Optimization (CRO)

  • PPC Advertising

  • Project Management

Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career.

Transform into a digital marketing superhero! Elevate brands to new heights and secure your dream job with a yearly salary of $64k!

This digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners.Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.

After completing this digital marketing course, you will be able to:

  • Confidently implement marketing strategies across all the major online marketing channels

  • Create your company’s mission and unique selling proposition

  • Conduct market research to obtain critical information about your niche and the overall business landscape

  • Analyze your competitors and their digital marketing strategies

  • Identify your target audience to better understand your customers

  • Establish a KPI system

  • Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions

  • Find out more about valid reasons to replace GA4 with other analytics tools

  • Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative

  • Construct a media plan and budget for key traffic channels

  • Set up and optimize your site for SEO to increase your website’s performance

  • Create the prerequisites for a website to be indexed by search engines and explain the importance of meeting these requirements.

  • Check for updates whether your website is being blocked and steps to address potential issues.

  • Promote your website and improve its search engine ranking.

  • Improve your marketing processes with the help of the Rank Math plugin

  • Leverage successful practices employed by your competitors to enhance your own digital marketing efforts.

  • Handle HTTP status codes for a seamless user experience.

  • Redirect broken links to fresh ones using the AIOSEO plugin

  • Perform device optimization strategies to ensure your website performs well on various devices, including mobile.

  • Conduct keyword research with Ahrefs

  • Get to know link building basics

  • Develop a content marketing plan

  • Optimize your content to increase search engine visibility and attract more loyal customers

  • Enhance your content marketing strategy with Boosting Lead quizzes

  • Create and manage your own PPC campaigns

  • Understand how to create eye-catching creatives with BannerBoo

  • Effectively organize a workflow of your digital marketing agency with WebCEO

  • Use social media to build brand awareness and drive website traffic

  • Create effective email campaigns and measure their performance

  • Harness the power of ChatGPT and Google Gemini to streamline your digital marketing tasks: see how to use ChatGPT and Google Gemini in PPC, SMM, email marketing, content marketing, data analysis and so on

  • Create and configure a CRM system for efficient client management.

  • Explore contact management techniques, including adding, organizing, and categorizing contacts.

  • Personalize CRM systems by creating custom fields to gather specific client information.

  • Discover the power of pipelines for tracking and managing projects and workflows effectively.

  • Gain insights into project and client statuses by utilizing CRM reports.

  • Learn strategies to ensure your team adopts and effectively uses the CRM system.

  • Discover how CRM systems streamline sales processes, lead generation, and follow-ups, ultimately improving overall client satisfaction.

  • Practice optimizing your digital marketing work by using CRM systems

  • Learn how to create unique content and generate different types of new content with AI.

  • Implement AI-driven content creation strategies.

Become a digital marketing expert after 32 hours of videos. These cover lots of marketing areas with basic and new strategies, hands-on tasks, real examples, and over 50 tools to help you with any need.

Start learning without risk with Udemy’s 30-day money-back guarantee.

BUT, WAIT, THERE IS A GIFT!

At the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find a job in digital marketing:

  • Discover which digital marketing certifications you need and how to obtain them

  • Learn how to create a CV and which digital marketing skills you should include

  • Get hacks on how to improve your personal brand on social media and make your profiles more visible

  • Gain access to job search resources, such as career websites, job boards, and professional networking sites

  • Prepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertise

  • Master Upwork with comprehensive freelancing skills, including job searching, profile optimization, project management, and competitor analysis.

Why should you start learning digital marketing with me?

  • I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and SkillsBooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 15 years of experience in online marketing.

  • My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and many others.

  • We have launched more than 2K successful marketing strategies and marketing campaigns.

As a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. More than 190K satisfied students have already successfully completed this course, and you can too!

What else will you receive when enrolling in this digital marketing course?

  • Lifetime access to the course and all updates

  • Personalized 24/7 support and answers to your questions

Are you ready to start your digital marketing journey?

Click the “Buy Now” button to enroll in this digital marketing course, and I’ll see you soon at your first lecture!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the course

Lecture 2: What digital marketing is?

Lecture 3: What does a digital marketer do?

Lecture 4: What skills should a digital marketer have?

Lecture 5: Who else needs digital marketing skills?

Chapter 2: Preparatory section

Lecture 1: How to work with this course

Lecture 2: Why are you here? Setting up goals

Lecture 3: How to use a resume template

Lecture 4: Working on a project

Lecture 5: How to study on Udemy effectively?

Chapter 3: Building a digital marketing strategy

Lecture 1: What is a digital marketing strategy?

Lecture 2: Types of digital marketing strategies

Lecture 3: Case Study: examples of digital strategies in business

Lecture 4: What main steps should you take to create a digital marketing strategy?

Chapter 4: Step one. Find what you promote

Lecture 1: Workshop: How to find what you sell

Chapter 5: Step Two. Analyse Your Competitors

Lecture 1: What is a competitive analysis?

Lecture 2: Workshop: Finding competitors with keywords

Lecture 3: Workshop: Finding competitors with Similarweb

Lecture 4: Workshop: Finding competitors with Semrush

Lecture 5: Workshop: Analysis of your competitors’ social presence

Chapter 6: Step Three. Find Your Target Audience and Buyer Personas

Lecture 1: Case Study: Examples of target audiences

Lecture 2: Segmentation of the audience

Lecture 3: Workshop: How to segment the audience

Lecture 4: Buyer persona portrait

Lecture 5: Workshop: making a target audience persona

Chapter 7: Step Four. Audit Your Business

Lecture 1: Audit of existing marketing activities

Lecture 2: Workshop: SWOT analysis of your business

Lecture 3: What a unique selling proposal is

Lecture 4: Workshop: Identifying USP

Chapter 8: Step Five. Identify Business and Marketing Goals

Lecture 1: Business and marketing goals

Lecture 2: Workshop: Setting up business goals

Lecture 3: Workshop: Setting up marketing goals

Lecture 4: Different types of KPI. Part 1

Lecture 5: Different types of KPI. Part 2

Lecture 6: Workshop: Setting up KPIs

Lecture 7: Branding

Lecture 8: Do you need a mission?

Lecture 9: Workshop: Creation of a mission

Lecture 10: Elements of visual identity

Chapter 9: Step Six. Define a Customer Journey Map

Lecture 1: What a customer journey is

Lecture 2: The psychology of customer choice. Part 1

Lecture 3: The psychology of customer choice. Part 2

Lecture 4: Sales funnels

Lecture 5: Workshop: Determining the See stage of the customer journey

Lecture 6: Workshop: Determining the Think stage of the customer journey

Lecture 7: Workshop: Determining the Do stage of the customer journey

Lecture 8: Workshop: Determining the Care stage of the customer journey

Lecture 9: Conversions

Lecture 10: Workshop: Resources for release of the customer journey map

Chapter 10: Step Seven. Make a Budget

Lecture 1: Workshop: How to define a budget for marketing activities

Chapter 11: Step Eight. Prepare Your Website for Diving Into a Journey

Lecture 1: The structure and elements of the website

Lecture 2: Types of websites

Lecture 3: Website domain and IP

Lecture 4: What is website analytics

Lecture 5: CRO and Usabiility

Lecture 6: CRO tactics

Lecture 7: A/B testing for UX improvement

Lecture 8: Workshop: A/B Testing

Lecture 9: Landing page optimization

Lecture 10: Call to Action (CTA) optimization

Lecture 11: How to get closer to customers

Lecture 12: Case study: examples of CRO strategies in business

Chapter 12: What to Do if You Don’t Have a Website Yet?

Lecture 1: Ways to create a website

Lecture 2: How to collaborate with a specialist

Lecture 3: Five of the most popular and available website builders

Lecture 4: Engage your audience with popups on your website

Chapter 13: SEO (Search Engine Optimization)

Lecture 1: What is SEO and why is it important

Lecture 2: SEO checklist

Lecture 3: SEO components

Lecture 4: What is search engine and how it works

Lecture 5: Requirements for the website to be indexed

Lecture 6: Workshop: How to check if your website is indexed

Lecture 7: Google ranking factors

Lecture 8: Google search algorithms

Lecture 9: White, grey, and black-hat SEO. Penalties for black-hat SEO

Lecture 10: Workshop: How to check your website for updates and if It’s being blocked

Lecture 11: Technical SEO tactics

Lecture 12: HTTP status codes

Lecture 13: Error 404

Lecture 14: 301 and 302 Redirects

Lecture 15: Redirecting with purpose: a guide to SEO redirects and their impact

Lecture 16: Device optimization

Lecture 17: Friendly URLs

Lecture 18: Workshop: How to check device optimization

Lecture 19: Workshop: How to check website Loading speed

Lecture 20: Workshop: What you need to do with a website loading speed

Lecture 21: On-page optimization tactics

Instructors

Rating Distribution

  • 1 stars: 40 votes
  • 2 stars: 57 votes
  • 3 stars: 411 votes
  • 4 stars: 981 votes
  • 5 stars: 1821 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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