Summaries of the 50 Top Business Books You Should Read

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: All-Time Classics

Lecture 1: How to Win Friends and Influence People by Dale Carnegie – 1936

Lecture 2: Think and Grow Rich by Napoleon Hill – 1937

Lecture 3: The Power of Positive Thinking by Norman Vincent Peale – 1952

Lecture 4: The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981

Lecture 5: In Search of Excellence by Peters and Waterman – 1982

Lecture 6: The Seven Habits of Highly Effective People by Stephen Covey – 1989

Lecture 7: Rich Dad Poor Dad by Robert Kiyosaki – 1997

Lecture 8: Good to Great by Jim Collins – 2001

Lecture 9: All-time Classics Workbook – Slides as pdf file

Chapter 3: Marketing and Communication

Lecture 1: Influence; the Power of Persuasion by Robert Cialdini – 1984

Lecture 2: Crossing the Chasm by Geoffrey Moore – 1991

Lecture 3: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout – 1994

Lecture 4: Purple Cow by Seth Godin – 2002

Lecture 5: Hegarty on Advertising by John Hegarty – 2011

Lecture 6: Tell to Win by Peter Guber – 2012

Lecture 7: How to Talk to Anyone by Leil Lowndes – 2014

Lecture 8: Marketing and Communication Workbook – Slides as pdf

Chapter 4: Sales and Negotiation

Lecture 1: The Challenger Sale by Matthew Dixon and Brent Adamson – 2013

Lecture 2: To Sell is Human by Daniel Pink – 2013

Lecture 3: Never Split the Difference by Chis Voss – 2017

Lecture 4: $100m Offers by Alex Hormozi – 2021

Lecture 5: Sales and Negotiation Workbook – Sides as pdf

Chapter 5: Leadership and Strategy

Lecture 1: The Art of War by Sun Tzu – around 400 to 500 BC

Lecture 2: On Leadership by John W Gardner – 1990

Lecture 3: Leading Change by John P Kotter – 1996

Lecture 4: How to Think like a CEO by Debra Benton – 1999

Lecture 5: Blue Ocean Strategy by Chan Kim and Renee Mauborgne – 2005

Lecture 6: Start with Why by Simon Sinek – 2009

Lecture 7: The First 90 Days by Michael Watkins – 2013

Lecture 8: Dare to Lead by Brene Brown – 2019

Lecture 9: Leadership and Strategy Workbook – Slides as pdf

Chapter 6: Innovation and Entrepreneurship

Lecture 1: Innovation and Entrepreneurship by Peter Drucker – 1985

Lecture 2: The Innovator's Dilemma by Clayton Christensen – 1997

Lecture 3: The Lean Startup by Eric Ries – 2011

Lecture 4: Built to Sell by John Warrilow – 2012

Lecture 5: The Hard Thing about Hard Things by Ben Horowitz – 2014

Lecture 6: Zero to One by Blake Masters and Peter Thiel – 2015

Lecture 7: Innovation and Entrepreneurship Workbook – Slides as pdf

Chapter 7: Creativity and Thinking

Lecture 1: The Use of Lateral Thinking by Edward de Bono – 1967

Lecture 2: Six Thinking Hats by Edward de Bono – 1985

Lecture 3: How to Get Ideas by Jack Foster – 1997

Lecture 4: A Whole New Mind by Daniel Pink – 2005

Lecture 5: Creativity Inc. by Ed Catmull – 2014

Lecture 6: Black Box Thinking by Matthew Syed – 2016

Lecture 7: Factfulness by Hans Rosling – 2019

Lecture 8: Creativity and Thinking Workbook – Slides as pdf

Chapter 8: Motivation, Pyschology and Personal Productivity

Lecture 1: Awaken the Giant Within by Anthony Robbins – 1991

Lecture 2: Irrationality by Stuart Sutherland – 1992

Lecture 3: Eat that Frog! by Brian Tracy – 2001

Lecture 4: Mindset by Carol Dweck – 2006

Lecture 5: The 4-Hour Work Week by Timothy Ferriss – 2007

Lecture 6: Go-Giver by Bob Burg and John David Mann – 2007

Lecture 7: Thinking Fast and Slow by Daniel Kahneman – 2011

Lecture 8: Thrive by Arianna Huffington – 2014

Lecture 9: Atomic Habits by James Clear – 2018

Lecture 10: The Psychology of Money by Morgan Housel – 2020

Lecture 11: Motivation, Psychology and Personal Productivity Workbook – Slides as pdf

Chapter 9: Conclusion

Lecture 1: Bonus Lecture – Conclusion and Contact Details