Product Strategy & Roadmapping
Product Strategy & Roadmapping, available at $44.99, has an average rating of 4.55, with 33 lectures, based on 21 reviews, and has 1165 subscribers.
You will learn about Create a product vision How to research user personas Perform competitive research & battle cards Build a strategic ecosystem map Gain knowledge in your industry through research Create a multi-year strategic roadmap in Figma FigJam Get buy-in from stakeholders on your strategic vision Utilize design sprints to validate roadmap assumptions This course is ideal for individuals who are Product Managers or Entrepreneurs or Business Leaders or Start-up Founders or Business Professionals or Product Marketing Managers or Partnership Managers or General Managers It is particularly useful for Product Managers or Entrepreneurs or Business Leaders or Start-up Founders or Business Professionals or Product Marketing Managers or Partnership Managers or General Managers.
Enroll now: Product Strategy & Roadmapping
Summary
Title: Product Strategy & Roadmapping
Price: $44.99
Average Rating: 4.55
Number of Lectures: 33
Number of Published Lectures: 33
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 34
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a product vision
- How to research user personas
- Perform competitive research & battle cards
- Build a strategic ecosystem map
- Gain knowledge in your industry through research
- Create a multi-year strategic roadmap in Figma FigJam
- Get buy-in from stakeholders on your strategic vision
- Utilize design sprints to validate roadmap assumptions
Who Should Attend
- Product Managers
- Entrepreneurs
- Business Leaders
- Start-up Founders
- Business Professionals
- Product Marketing Managers
- Partnership Managers
- General Managers
Target Audiences
- Product Managers
- Entrepreneurs
- Business Leaders
- Start-up Founders
- Business Professionals
- Product Marketing Managers
- Partnership Managers
- General Managers
Requirements:
You’ll need an account with Figma FigJam. A free plan is available.
No previous experience in product management, roadmaps, research or strategy is needed.
No previous Figma FigJam skills required.
Description:
Hi, I’m Teresa Cain and welcome to Product Strategy & Roadmapping: Strategic Thinking for Leaders, Product Managers & Startups in which you will learn how to upgrade your business strategy skills and optimize outcomes by applying strategic thinking techniques such as creating a vision, understanding your audience and buyers, perform competitive analysis, build out a strategic ecosystem, and bring it all together in creating a 5 year strategic roadmap. Roadmapping is a great way to communicate a business or product strategy in a meaningful way, both inside and outside the organization methodical way balancing both financial impact with strategic fit for and long-term vision. In this powerful session you will get access to 7 Figma FigJam Templates that will teach you how to be a strategic thinker and upgrade your business strategy skills including learning how to:
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Create a product vision
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Research user personas
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Perform competitive research & battle cards
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Build a strategic ecosystem
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Gain knowledge in your industry through research
-
Create a multi-year strategic roadmap in Figma FigJam
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Get buy-in from stakeholders in your strategic vision
What’s Included:
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Receive the tools and a step-by-step instruction on creating a strategic roadmap:
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60 minutes of Training Videos
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Resources, tips and tools
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7 Figma FigJam templates including:
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Strategic Ecosystem Map
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5 Year Strategic Roadmap
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Competitor Battle Cards
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2 Hour Design Sprints
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Buyer Persona
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Buyer Personas vs. User Personas
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User Persona vs. JTBD
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Who this Course is for:
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Product managers, product owners, general managers, entrepreneurs, business leaders and executives
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Anyone looking to become a strategic thinker.
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Anyone wanting to balance financial impact with strategic fit and long-term vision.
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Anyone who wants to start using collaborative tools like Figma Figma to create a strategy beyond PPT
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Anyone needing to create a new strategy for a product, business concept, problem or idea
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Suitable for those new to strategy and strategic leaders looking for new ways to ideate
Course Curriculum
Chapter 1: Welcome & Introduction
Lecture 1: Welcome & Introduction
Lecture 2: Strategic Thinking vs. Tactical Thinking
Lecture 3: Roadmaps are a Great Visual for Strategic Thinking
Lecture 4: 10 Step Model to Becoming a Strategic Thinker
Chapter 2: Steps 1-2 Establish a Vision and Empathize with Stakeholders
Lecture 1: Step 1: Establish a Vision
Lecture 2: Step 2: Empathize with Stakeholders
Lecture 3: User Personas
Lecture 4: JTBD
Lecture 5: Buyer Personas
Chapter 3: Step 3: Research the Industry to Understand Competitive Advantages
Lecture 1: Step 3: Research the Industry
Lecture 2: Create a List of Competitors
Lecture 3: Create a Competitive Analysis
Lecture 4: Feature Level Analysis
Lecture 5: Create Competitive Battlecards
Chapter 4: Steps 4-5 Build a Strategic Ecosystem, Ideate Solutions
Lecture 1: Step 4: Build an Strategic Ecosystem
Lecture 2: Strategic Ecosystem Map Examples
Lecture 3: Summary Page for Top 3 Companies in Each Section
Lecture 4: Step 5: Ideate Solutions
Lecture 5: Document Your Ideas
Chapter 5: Steps 6-7 Validate Priorities, Create a Roadmap
Lecture 1: Step 6: Validate Priorities
Lecture 2: Conduct a Two Hour Design Sprint
Lecture 3: Two Hour Design Sprint Method
Lecture 4: Benefits of 2 Hour Design Sprints
Lecture 5: 2 Hour Design Sprint Template
Lecture 6: Step 7: Create a Strategic Roadmap
Lecture 7: Strategic Roadmap Investment
Lecture 8: Strategic Roadmap Examples in PPT
Lecture 9: Strategic Roadmap Example in Figma FigJam
Chapter 6: Steps 8-10 Sell Your Vision, Accept Feedback, Update Roadmap
Lecture 1: Step 8: Sell Your Vision
Lecture 2: Slide Deck Example to Sell Vision to Stakeholders
Lecture 3: Step 9: Accept Feedback
Lecture 4: Step 10: Update Roadmap
Lecture 5: It's Time to Create Your Strategic Roadmap!
Instructors
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Teresa Cain | #1 Bestselling Author | Executive MBA | MS in Innovation
Educator, Design Thinker, Product Strategist
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 2 votes
- 4 stars: 3 votes
- 5 stars: 15 votes
Frequently Asked Questions
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