Marketing Mania: Fundamentals of Marketing Management

Marketing Mania: Fundamentals of Marketing Management , available at $19.99, has an average rating of 4.3, with 46 lectures, 8 quizzes, based on 25 reviews, and has 1082 subscribers.

You will learn about Assess market potential and opportunities for new products. Explain the factors that create market potential. Segment a market and select attractive target market segments Design appropriate promotions and campaigns for a target segment. Define and articulate the importance of customer relationship management (CRM) Design and analyze customer loyalty programs. Analyze and propose improvements to the markting mix for a project or organization. This course is ideal for individuals who are Business students or Business professionals or Small business owners or Managers or Salespeople It is particularly useful for Business students or Business professionals or Small business owners or Managers or Salespeople .

Enroll now: Marketing Mania: Fundamentals of Marketing Management

Summary

Title: Marketing Mania: Fundamentals of Marketing Management

Price: $19.99

Average Rating: 4.3

Number of Lectures: 46

Number of Quizzes: 8

Number of Published Lectures: 46

Number of Published Quizzes: 8

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Assess market potential and opportunities for new products.
Explain the factors that create market potential.
Segment a market and select attractive target market segments
Design appropriate promotions and campaigns for a target segment.
Define and articulate the importance of customer relationship management (CRM)
Design and analyze customer loyalty programs.
Analyze and propose improvements to the markting mix for a project or organization.

Who Should Attend

Business students
Business professionals
Small business owners
Managers
Salespeople

Target Audiences

Business students
Business professionals
Small business owners
Managers
Salespeople

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.

Achieve marketing success for with this comprehensive course.

Learn the Foundations of Marketing
Assess Market Potential and Opportunities
Measure and Forecast Market Demand
Implement Branding and Positioning Strategies

Become a Market Guru

Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.

Content and Overview

Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.

The marketing tools provided in this course are the keys to success for your company or your career.

Course Curriculum

Chapter 1: Marketing Mania: Let's Get Started

Lecture 1: Let's Get Started!

Lecture 2: Recommended Reading

Chapter 2: The Concept Of Marketing

Lecture 1: What Is Marketing

Lecture 2: Functions and Processes of Marketing

Lecture 3: Essential Terminology

Lecture 4: Marketing Mix

Lecture 5: The 4 C's of Marketing

Lecture 6: Marketing Environment

Chapter 3: Going To The Market

Lecture 1: Strategic Planning

Lecture 2: Consumer Behavior

Lecture 3: Organizational and Industrial Markets

Lecture 4: Segmentation, Targeting and Positioning

Chapter 4: On Demand

Lecture 1: Measuring and Forecasting Demand

Lecture 2: Total Market Demand Vs Area Market Demand

Lecture 3: Total Industry Sales and Market Shares

Chapter 5: Branding and Positioning

Lecture 1: Positioning

Lecture 2: Branding

Lecture 3: More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report

Lecture 4: Different Approaches To Branding

Chapter 6: Perfect Product

Lecture 1: Product Classifications

Lecture 2: Planning, Designing and Packaging

Lecture 3: Product Life Cycle

Chapter 7: The Price Is Right?

Lecture 1: Price Elasticity of Demand

Lecture 2: Pricing Strategies and Methods

Chapter 8: In the Right Place, at the Right Time

Lecture 1: Channels of Distribution

Lecture 2: Retailing and Wholesaling

Lecture 3: Market Communication and Promotion

Lecture 4: Measuring Promotion Results

Lecture 5: True Story: Interact With Your Community Using Free Marketing

Chapter 9: Marketing Method Madness

Lecture 1: Direct and International Marketing

Lecture 2: Learn more: National Do Not Call Registry

Lecture 3: Further Reading: International Marketing Strategies

Lecture 4: Service Marketing

Lecture 5: Learn more: Marketing and the 7P's

Lecture 6: Non-Profit Marketing

Lecture 7: More Information: The Non-Profit Almanac

Chapter 10: The Customer (Management) Is Always Right

Lecture 1: Recommended Reading: Contagious

Lecture 2: Delivering Customer Value

Lecture 3: Customer Satisfaction

Lecture 4: Further Reading : Can Big Data Cure Your Churn Rate?

Chapter 11: Online Marketing

Lecture 1: Online Traffic

Lecture 2: Converting Impressions

Lecture 3: Online Marketing Strategies

Lecture 4: Homework Assignment: SWOT Exercise With Blackberry®

Chapter 12: Marketing Mania Final Exam

Lecture 1: Final Research Paper: Internet Marketing Trends

Lecture 2: Final Project: Build A Marketing Plan

Instructors

Global Finance School
Online Finance and Management Education

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 5 votes
5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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