AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4, available at $44.99, has an average rating of 4.2, with 120 lectures, based on 13 reviews, and has 6073 subscribers.
You will learn about Master the basics of AI-driven digital advertising on Google and Meta platforms. Learn to set up and manage effective Google Ads campaigns using AI tools. Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram. Understand how to navigate and utilize Google Analytics 4 for actionable insights. Develop skills to create compelling ad creatives with AI enhancements. Harness the power of Google Performance Max campaigns to maximize reach. Dive into Meta's Conversion API and Pixel for advanced targeting and tracking. Create robust advertising strategies using Audience Insights and segmentation. Optimize ad spend and improve ROI with AI-driven performance insights. Learn to craft persuasive ad copy and creatives that convert using ChatGPT. Prepare for sales success with structured Meta Ads campaigns and objectives. Explore the integration of GA4 with Google Search Console for comprehensive analytics. This course is ideal for individuals who are Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising. or Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency. or Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms. or Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads. or Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry. or E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies. or Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies. or Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes. or Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market. or Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients. or Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns. or Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI. or This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel. It is particularly useful for Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising. or Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency. or Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms. or Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads. or Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry. or E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies. or Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies. or Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes. or Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market. or Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients. or Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns. or Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI. or This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.
Enroll now: AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
Summary
Title: AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
Price: $44.99
Average Rating: 4.2
Number of Lectures: 120
Number of Published Lectures: 120
Number of Curriculum Items: 120
Number of Published Curriculum Objects: 120
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Master the basics of AI-driven digital advertising on Google and Meta platforms.
- Learn to set up and manage effective Google Ads campaigns using AI tools.
- Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.
- Understand how to navigate and utilize Google Analytics 4 for actionable insights.
- Develop skills to create compelling ad creatives with AI enhancements.
- Harness the power of Google Performance Max campaigns to maximize reach.
- Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.
- Create robust advertising strategies using Audience Insights and segmentation.
- Optimize ad spend and improve ROI with AI-driven performance insights.
- Learn to craft persuasive ad copy and creatives that convert using ChatGPT.
- Prepare for sales success with structured Meta Ads campaigns and objectives.
- Explore the integration of GA4 with Google Search Console for comprehensive analytics.
Who Should Attend
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
- Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
- Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
- Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
- Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.
- E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
- Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
- Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.
- Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.
- Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
- Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.
- Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
- This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.
Target Audiences
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
- Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
- Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
- Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
- Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.
- E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
- Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
- Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.
- Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.
- Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
- Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.
- Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
- This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.
Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising.
This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.
Section 1: Foundations of AI in Digital Advertising
Dive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:
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Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.
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Create engaging content for social media ads using AI.
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Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.
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Build effective buyer personas and social media plans with precision and ease.
Section 2: Google Ads Mastery
From setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:
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Navigate Google Ads account setup and link services for enhanced ad performance.
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Deploy Google AI-powered search campaigns, maximizing reach and efficiency.
Section 3 to 5: Advanced Strategies in Google Advertising
Explore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:
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Set up and optimize Performance Max campaigns with assistance from ChatGPT.
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Create visually appealing reports using Google Looker Studio.
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Utilize Google’s advanced targeting features to refine audience engagement.
Section 6 to 10: Mastering Meta Advertising
Learn the intricacies of Meta advertising from basic setup to advanced strategies:
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Navigate through Meta Business Suite and Ads Manager like a pro.
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Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.
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Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.
Section 11 to 12: Driving Sales with Meta AI
Deepen your knowledge in Meta traffic ads and e-commerce strategies to:
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Leverage Meta AI targeting for precise audience reach and impactful ad delivery.
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Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.
Section 13: Google Analytics 4 Integration
Unlock the full potential of your advertising efforts with GA4 to:
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Set up and navigate Google Analytics 4 for detailed performance insights.
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Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.
Section 14: Career Advancement
This final section is dedicated to using digital advertising skills to advance your career:
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Negotiate better job offers and benefits using strategies formulated with ChatGPT.
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Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.
Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.
Whether you’re looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.
Ing. Tomáš Morávek & Team,
Internet Efficiency Awarded Digital Marketing Expert
Course Curriculum
Chapter 1: Introduction, ChatGPT, Ad Creative, Gemini AI for Meta Advertising, & Google Ads
Lecture 1: Sincerely Welcome to the Advertising Course
Lecture 2: Let's Embark on Digital Advertising Journey Together
Lecture 3: Please, Read & Download the Complete Curriculum
Lecture 4: Introduction – Resource Centre on Google Drive & Udemy App for Mobile
Lecture 5: Introduction into Digital Marketing & Digital Advertising (Essentials)
Lecture 6: ChatGPT for Facebook Marketing & Meta Advertising
Lecture 7: ChatGPT for Instagram Marketing & Meta Advertising
Lecture 8: Complete Introduction into ChatGPT & Gemini + 90 Reels Creation
Lecture 9: Effective Social Media Planning with ChatGPT
Lecture 10: Introduction into Efficient Content Writing & Ideas to Discovery with AI
Lecture 11: How to Quickly Generate 10x Posts Ideas with ChatGPT & Bard
Lecture 12: Gemini AI: How to Proceed More Social Media Planning & Export to Google Sheets
Lecture 13: How to Create Content for Instagram & Facebook Carousel Ad with ChatGPT
Lecture 14: How to Write Fantastic Script for Instagram Reels & Facebook Reels in One Minute
Lecture 15: How to Create Videos with InVideo
Lecture 16: How to Create 150+ Ad Creatives in One Minute with Ad Creative AI – Introduction
Lecture 17: How to Create 150+ Ad Creatives in One Minute with Ad Creative AI – Guide
Lecture 18: How to Create Social Media Plan with ChatGPT (Screen Recording)
Lecture 19: How to Use ChatGPT for Google Ads (Complete Screen Recording Guide)
Chapter 2: Google Ads Account Interface, Connected Services, & AI-Powered Search Campaign
Lecture 1: How to Setup Account, Connect Linked Google Service & Use Google Ads Account
Lecture 2: How to Setup Google Analytics 4 & Google Ads Account for New Website
Lecture 3: How to Launch Google AI-Powered Search Campaign in Few Minutes
Lecture 4: How to Get More Advertising Options & Enhanced Conversions Activation
Lecture 5: How to Install Google Tag AW Number on WordPress for Enhanced Conversions
Lecture 6: How to Setup Auto-Apply Recommendations to Be More Efficient
Chapter 3: Google Merchant Centre, WooCommerce Feed & Products Descriptions with ChatGPT
Lecture 1: WooCommerce Marketing, Coupons & Google Free Listings for Merchant Centre
Lecture 2: Double Checking Google Free Listing in Merchant Centre – Screen Recording Guide
Lecture 3: AIDA Copywriting Framework – Attention, Interest, Desire, Action – HQ Explainer
Chapter 4: Google Performance Max with ChatGPT
Lecture 1: Introduction Explanation into Google Performance Max Campaign – Face2Face
Lecture 2: Google Performance Max with ChatGPT – How to Setup the Campaign
Lecture 3: How to Use ChatGPT & Continue in Google Performance Max Campaign Creation
Lecture 4: How to Get More Content, Keywords & Descriptions Ideas from ChatGPT
Lecture 5: How to Finalize & Launch the Google Performance Max Campaign for E-Commerce
Chapter 5: AI-Powered Google Performance Max for Local Business
Lecture 1: How to Setup AI-Powered Google Performance Max for Local Business in Few Minutes
Chapter 6: Google Remarketing & Google Display Ads
Lecture 1: Introduction into Google Display Ads – Face2Face Inspiration & Explanations
Lecture 2: How to Create Retargeting (Remarketing) Display Campaign on Google & YouTube
Lecture 3: How to Finalize Retargeting (Remarketing) Display Ad on Google & YouTube
Chapter 7: Google Ads Reporting & Google Looker Studio Visual Reporting
Lecture 1: How to Setup Efficient Google Ads Reporting in Few Minutes – Screen Recording
Lecture 2: Creating Fantastic Visual Reports with Google Looker Studio – Screen Recording
Chapter 8: Meta for Business [Business Manager, Facebook Page, Meta Suite, Ads Manager]
Lecture 1: Sincerely Welcome to the Ultimate Meta Advertising Mastery
Lecture 2: Facebook Ads & Instagram Ads Essentials
Lecture 3: Facebook Business Page – Introduction
Lecture 4: How to Setup, Navigate & Optimize the Facebook Business Page
Lecture 5: How to Use Meta Business Suite for Efficient Social Media Management
Lecture 6: Meta Business Manager – Introduction – Face2Face Inspiration
Lecture 7: How to Navigate Between Meta Business Suite & Meta Business Manager
Lecture 8: How to Setup & Use the Meta Business Manager – Complete Screen Recording Guide
Lecture 9: How to Use, Navigate, Read & Orient in Meta Ads Manager – Screen Recording
Lecture 10: Campaign Budgets & Schedules
Lecture 11: Advertisers Controls
Chapter 9: Meta Data Sources [Pixel, Conversion API]
Lecture 1: Meta Data Sources Introduction – Face2Face Inspiration
Lecture 2: Meta Pixel & Conversion API Installation – Shopify, Wix, WordPress Plugin
Lecture 3: How to Test the Events in Meta Pixel & Conversion API
Lecture 4: How to Setup Advanced Matching Settings & Event Tool for Google Chrome
Lecture 5: How to Understand All Important Events & Custom Conversions
Chapter 10: Meta Ads Objectives & Guide, Meta AI Targeting & Meta AI Functions
Lecture 1: Introduction into Meta Objectives – Inspiration & Face2Face Explanations
Lecture 2: How to Understand & Choose the Right Campaign Objective in Meta Advertising
Lecture 3: How to Understand the Meta Sales Objective (Conversion Ads)
Lecture 4: Explanation of Meta Ads Objectives from the Official Study Guide
Lecture 5: Meta Ads Guide
Lecture 6: How to Favour from Modern Social Media Formats Like Reels
Lecture 7: Inspiration – Power of Reels – How to Reach out 5 Million Accounts on Instagram
Lecture 8: Optimisation for Ad Delivery
Lecture 9: Audiences & Targeting – Introduction – Face2Face Inspiration
Lecture 10: How to Use Meta Broad Targeting for Special Ad Categories – Explanations
Lecture 11: Meta Audiences Explanations (Core Audiences, Lookalike Audiences, Custom Aud.)
Lecture 12: Meta Advantage+ Audience – The Most Advanced AI Targeting
Lecture 13: Campaign Buying Types
Chapter 11: Meta Traffic Ads & The Power of Meta AI Targeting
Lecture 1: Introduction into Traffic Ads
Lecture 2: How to Setup Meta Traffic Ads & Use the Power of Meta AI Targeting
Lecture 3: Meta AI Advantage+ Creative
Lecture 4: How Ads Appear across Meta Platforms
Chapter 12: Meta Lead Generation Ads with Instant Form
Lecture 1: Meta Lead Generation Ads with Instant Form – Face2Face Explanations
Lecture 2: Setup Meta Lead Generation Objective for Instant Forms
Lecture 3: Targeting & Creating Custom + Lookalike Audiences
Lecture 4: Creating the Ad and Lead Form and Variantions
Lecture 5: Advantage Campaign Budget – Face2Face Explanations
Lecture 6: Advantage Campaign Budget – In-Depth White Board Explanations
Lecture 7: Creating more Ad Sets to Use the Power of Advantage Campaign Budget
Lecture 8: Leads Center – How to Efficiently Organize, Download & Work with Leads
Lecture 9: How to Evaluate, Refresh & Optimize Lead Generation Campaigns
Chapter 13: Meta Advertising for Sales [E-Commerce]
Lecture 1: Conversion Ads – Explanations
Lecture 2: How to Properly Plan Campaign – Face2Face Inspiration
Lecture 3: How to Properly Plan the Campaign – Complete Screen Recording Guide + Sheet
Lecture 4: How to Understand & Calculate ROAS & ROI with Easy to Use Online Tool
Lecture 5: How to Properly Reach Out & Engage to Prepare the Audiences for Sales – Intro
Lecture 6: How to Properly Reach Out & Engage to Prepare the Audiences for Sales – Guide
Instructors
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Ing. Tomas Moravek
Digital Marketing Instructor | Quality Beyond Expectations -
Learn Digital Advertising
ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 1 votes
- 4 stars: 7 votes
- 5 stars: 4 votes
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