A Comprehensive Guide to Employer Branding (CPD Accredited)
A Comprehensive Guide to Employer Branding (CPD Accredited), available at Free, has an average rating of 4.5, with 27 lectures, 7 quizzes, based on 6 reviews, and has 81 subscribers.
You will learn about Understanding the values and principles of an inclusive employer brand Gain insight into unconscious bias and understanding the value of motivation over experience Develop and effective employer value proposition Effectively communicate your employer brand This course is ideal for individuals who are Entrepreneurs and business owners wanting to make their employer brand more inclusive to attract a wider pool of candidates. Operational managers and recruitment stakeholder who want to commit to an inclusive working environment. or Businesses struggling to recruit or retain staff or Managers with an interest in widening participation in their teams or Business keen to develop their inclusive business practices or Business keen to improve their social impact It is particularly useful for Entrepreneurs and business owners wanting to make their employer brand more inclusive to attract a wider pool of candidates. Operational managers and recruitment stakeholder who want to commit to an inclusive working environment. or Businesses struggling to recruit or retain staff or Managers with an interest in widening participation in their teams or Business keen to develop their inclusive business practices or Business keen to improve their social impact.
Enroll now: A Comprehensive Guide to Employer Branding (CPD Accredited)
Summary
Title: A Comprehensive Guide to Employer Branding (CPD Accredited)
Price: Free
Average Rating: 4.5
Number of Lectures: 27
Number of Quizzes: 7
Number of Published Lectures: 27
Number of Published Quizzes: 7
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Understanding the values and principles of an inclusive employer brand
- Gain insight into unconscious bias and understanding the value of motivation over experience
- Develop and effective employer value proposition
- Effectively communicate your employer brand
Who Should Attend
- Entrepreneurs and business owners wanting to make their employer brand more inclusive to attract a wider pool of candidates. Operational managers and recruitment stakeholder who want to commit to an inclusive working environment.
- Businesses struggling to recruit or retain staff
- Managers with an interest in widening participation in their teams
- Business keen to develop their inclusive business practices
- Business keen to improve their social impact
Target Audiences
- Entrepreneurs and business owners wanting to make their employer brand more inclusive to attract a wider pool of candidates. Operational managers and recruitment stakeholder who want to commit to an inclusive working environment.
- Businesses struggling to recruit or retain staff
- Managers with an interest in widening participation in their teams
- Business keen to develop their inclusive business practices
- Business keen to improve their social impact
At Stage12, Hanne & I are dedicated to helping businesses create an inclusive working environment that welcomes diversity and fosters social mobility. Our online training programmes and workshops are based on the latest research on effective and inclusive business practices.
We help your business break free from conventional approaches by offering innovative solutions from recruitment to promotion. In doing so, we enable you to stand out from the competition by gaining and retaining loyal and effective teams.
With our course ‘Effective and Inclusive Employer Branding’, we offer actionable strategies for leaders trying to navigate the complexities of modern workplace culture. You don’t have to have any prior knowledge of Employer Branding – we keep our courses simple and easy to follow, valuing actionability and inclusivity over theory. – All our courses undergo meticulous research conducted by ourselves, ensuring accuracy and reliability. If you want to dive deeper into the subject matter, we include a reference list in accompanying documents. As with all our work, this course is designed to deliver high-quality content grounded in thorough research and expertise.
Our company believes that inclusivity is the cornerstone of building a thriving workplace.
So, instead of flashy sales pitches and pricey consultancy services, we try our best to emphasise affordability, authenticity, and practicality, drawing from our extensive experience in recruitment, management, and training. This course reflects our commitment to empowering businesses with the practical tools and knowledge needed to create lasting change.
Throughout the programme, we guide participants through the complexities of developing a socially responsible employer brand. We stress the importance of aligning with core values, fostering inclusivity, and nurturing a culture of belonging.
Rather than overwhelming abstract concepts, we offer tangible strategies grounded in real-world examples and industry best practices.
By the end of this CPD accredited course, participants will be trained to retain and engage existing and potential employees through a compelling employer brand rooted in diversity and inclusivity.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to Effective and Inclusive Employer Branding
Chapter 2: Decoding Definitions: Exploring Terminology in Context
Lecture 1: Unraveling Definitions
Lecture 2: Social Mobility Understanding its Meaning and Impact
Lecture 3: Reflecting Your Company's Inclusive Culture
Chapter 3: Alignment Between Mission and Vision for Lasting Impact
Lecture 1: Synchronising Intentions: Strategies for Aligning Mission and Vision
Lecture 2: Transforming Language to Commitments
Chapter 4: Nurturing Your People for Organisational Growth and Fulfillment
Lecture 1: Developing Your Ideal Candidate Persona for Effective Recruitment and Retention
Lecture 2: Embracing Holistic Thinking for Comprehensive Solutions
Lecture 3: Beyond the Surface: Mastering Behavioral Interviews for Comprehensive Candidate
Lecture 4: Unraveling Bias: Strategies for Dismantling Prejudice and Fostering Inclusivity
Chapter 5: Beyond Benefits: An EVP that Attracts, Engages, and Retains Great People
Lecture 1: Understanding Employer Value Propositions and Their Value
Lecture 2: Compensation Strategies for Employee Engagement
Lecture 3: Cultivating Work-Life Balance for Sustainable Well-Being and Performance
Lecture 4: Pathways to Meaningful Career Growth and Development
Lecture 5: Understanding, Shaping, and Nurturing Company Culture for Organisational Success
Lecture 6: Beyond Perks: Employee Benefits as Strategic Tools for Engagement, & Wellbeing
Lecture 7: Crafting Your Employer Value Proposition (EVP) and Elevator Pitch
Chapter 6: Storytelling to Communicate Purpose, Connect Emotionally and Drive Engagement
Lecture 1: Exploring the Art and Impact of Storytelling in Communication and Connection
Lecture 2: Discovering and Embracing Your Unique Story
Lecture 3: Visual Narrative : Exploring Description Types
Chapter 7: The Power of Testimonials
Lecture 1: Unlocking the Value of Testimonials for Building Trust and Engagement
Lecture 2: Gathering Compelling Testimonials to Build Trust
Lecture 3: Showcasing Your Testimonial
Lecture 4: Transforming Negative Feedback into Opportunities for Growth and Learning
Chapter 8: Strategies for Proactive Monitoring and Effective Maintenance of Your EVP
Lecture 1: Strategies for Proactive Monitoring and Effective Maintenance of Your EVP
Lecture 2: Your Success
Chapter 9: Conclusion
Lecture 1: Conclusion: Reflections, Insights, and Next Steps for Empowered Action
Instructors
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Stage12 Training
Holly, Instructor at Stage12 -
Hanne Bonczoszek
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 1 votes
- 4 stars: 2 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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