A winning marketing strategy with a little help of AI models

A winning marketing strategy with a little help of AI models, available at $44.99, has an average rating of 4.41, with 63 lectures, 2 quizzes, based on 11 reviews, and has 4188 subscribers.

You will learn about You'll learn the marketing fundamentals to create a successful marketing strategy Learn how to map the customer journey, identify customer segments, and develop buyer personas You'll learn how to conduct market research using traditional methods and AI tools You'll explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis Define clear, specific, measurable, achievable, relevant, and time-bound goals for your marketing campaigns Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success You'll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact This course is ideal for individuals who are If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals. or Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market. or Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape. or No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success. or Business owners and entrepreneurs or Marketing managers and specialists or Sales professionals or Product managers or Content creators and freelancers or Anyone interested in learning about marketing fundamentals and AI applications in business It is particularly useful for If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals. or Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market. or Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape. or No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success. or Business owners and entrepreneurs or Marketing managers and specialists or Sales professionals or Product managers or Content creators and freelancers or Anyone interested in learning about marketing fundamentals and AI applications in business.

Enroll now: A winning marketing strategy with a little help of AI models

Summary

Title: A winning marketing strategy with a little help of AI models

Price: $44.99

Average Rating: 4.41

Number of Lectures: 63

Number of Quizzes: 2

Number of Published Lectures: 63

Number of Published Quizzes: 2

Number of Curriculum Items: 65

Number of Published Curriculum Objects: 65

Original Price: €24.99

Quality Status: approved

Status: Live

What You Will Learn

You'll learn the marketing fundamentals to create a successful marketing strategy
Learn how to map the customer journey, identify customer segments, and develop buyer personas
You'll learn how to conduct market research using traditional methods and AI tools
You'll explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis
Define clear, specific, measurable, achievable, relevant, and time-bound goals for your marketing campaigns
Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation
Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success
You'll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact

Who Should Attend

If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.
Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.
Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.
No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.
Business owners and entrepreneurs
Marketing managers and specialists
Sales professionals
Product managers
Content creators and freelancers
Anyone interested in learning about marketing fundamentals and AI applications in business

Target Audiences

If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.
Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.
Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.
No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.
Business owners and entrepreneurs
Marketing managers and specialists
Sales professionals
Product managers
Content creators and freelancers
Anyone interested in learning about marketing fundamentals and AI applications in business

Marketing is no longer just about creativity; it’s a data-driven science enhanced by technology. This course will equip you with the most important tools and knowledge to build and execute effective marketing strategies in today’s digital age.

We’ll dive deep into traditional marketing concepts like understanding your target audience, crafting compelling value propositions, and selecting optimal marketing channels. But we won’t stop there. You’ll also learn how to harness the power of AI to revolutionize your marketing efforts.

Discover how AI can be used to analyze vast datasets, predict customer behavior, automate tasks, and personalize marketing campaigns. You’ll explore the latest AI tools and techniques to gain a competitive edge in the market.

A few AI tools we’ll delve into:

Jasper AI
Grammarly AI
SalesForce Einstein
Zendesk AI
Intercom
Notion
Zapier
Google Analytics
Tableau AI
Chat GPT

A strong understanding of marketing is essential, not just for marketing professionals, but for anyone who wants to get their ideas, products, or services noticed. Here are a few reasons why taking this marketing course can be a valuable investment:

Master the Marketing Mix (4Ps): Gain a solid foundation in the core principles of marketing with the 4Ps (Product, Price, Place, and Promotion). Understand how to create a product that resonates with your target audience, price it competitively, choose the right distribution channels, and develop effective promotional strategies.
Learn from the Expert: This marketing course is taught by an industry professional with real-world experience. He can equip you with practical knowledge, case studies, and insights that can be directly applied to your marketing efforts, saving you time and avoiding costly mistakes.
Expand Your Skillset: Marketing encompasses a wide range of skills, from market research and competitor analysis to content creation, social media marketing, and email marketing campaigns. A marketing course can help you develop a comprehensive skillset that allows you to tackle various marketing challenges.
Network and Build Relationships: This marketing course offers opportunities to connect with fellow students and the instructor. This can lead to valuable networking opportunities, allowing you to build relationships with other professionals in the marketing field and gain access to potential mentors or collaborators.
Boost Your Career Prospects: This marketing course can significantly enhance your resume and make you a more attractive candidate for marketing positions. Even if you’re not aiming for a career in marketing specifically, the skills you learn can be valuable in any role that involves communication, persuasion, or promoting ideas.
Stay Ahead of the Curve: The marketing landscape is constantly evolving with new technologies and trends emerging all the time. This marketing course can help you stay up-to-date on the latest marketing tools and strategies, ensuring your marketing efforts remain effective and relevant in the digital age.

Get ready to master both the art and science of marketing. This course will empower you to create impactful campaigns that drive results and achieve your business goals. Let’s embark on this exciting journey together!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: About me

Lecture 3: What is a marketing strategy?

Lecture 4: Strategy vs process

Lecture 5: The marketing strategy versus the marketing plan

Chapter 2: Market research

Lecture 1: The marketing mix

Lecture 2: Determining the price

Lecture 3: Knowing and understanding your product

Lecture 4: Getting your products in the right hands

Lecture 5: Promotion drives awareness and interest

Chapter 3: Target audience and buyer personas

Lecture 1: Territory vs target market

Lecture 2: The demographics of your target audience

Lecture 3: The demographics of Ferrari's dream audience

Lecture 4: Honda's target audience demographics

Lecture 5: The target audience

Lecture 6: Who drives Volkswagen's marketing machine?

Lecture 7: The psychographics of your target audience

Lecture 8: The psychographics of Porsche's target audience

Lecture 9: The psychographics of Peugeot's target audience

Lecture 10: The purchase intention

Lecture 11: Subcultures within your target audience

Lecture 12: Subcultures in the Tesla car community

Lecture 13: What is your target audience's lifestyle like?

Lecture 14: B2B vs B2C

Chapter 4: Competitive analysis

Lecture 1: Know your rivals

Lecture 2: Competitive content auditing

Lecture 3: Analyzing your competitor's website

Lecture 4: Social media investigation

Chapter 5: Key messaging

Lecture 1: What is key messaging?

Lecture 2: The features of key messaging

Chapter 6: Choosing your marketing channels

Lecture 1: What are marketing channels?

Lecture 2: Advertising vs word-of-mouth

Lecture 3: Cold calls vs e-mails

Lecture 4: Guerilla vs behavioral

Lecture 5: Content marketing vs social media

Lecture 6: Inbound vs outbound marketing

Lecture 7: The top 10 marketing channels to rule in 2024

Chapter 7: Creating and tracking KPI's

Lecture 1: KPI's

Lecture 2: Why setting SMART goals is the first step to tracking KPI's

Lecture 3: Acquisition vs upselling

Chapter 8: Letting AI do the work

Lecture 1: ChatGPT vs Gemini

Lecture 2: 10 AI tools to use in your marketing

Lecture 3: The top 10 AI uses to empower your business in 2024

Chapter 9: Extra

Lecture 1: The business model canvas

Lecture 2: The business model canvas: a manager's blueprint

Lecture 3: The AIDA model

Lecture 4: The GOSPA framework

Lecture 5: The MVP

Lecture 6: SPIN selling

Lecture 7: NEAT selling

Lecture 8: Building confidence

Lecture 9: Finding joy in your work

Lecture 10: Getting motivated as an entrepreneur

Lecture 11: The biggest bottleneck for entrepreneurship

Lecture 12: The marshmallow test

Lecture 13: Lewin's change model

Lecture 14: Six thinking hats

Lecture 15: The MAN framework

Lecture 16: The red car theory

Lecture 17: The SWOT analysis

Chapter 10: Some shorts to get you inspired

Lecture 1: Unseen momentum

Lecture 2: Achieving alignment

Lecture 3: Achieving business success

Instructors

Matthieu Bout
Experienced business developer
Maarten Goedemé
Creative Director

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 3 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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