HOT
blank

Introduction to Behavioral Economics & Consumer Psychology

Marketing

Rating4.2
Enroll Now

Introduction to Behavioral Economics & Consumer Psychology, available at $34.99, has an average rating of 4.2, with 8 lectures, based on 458 reviews, and has 1515 subscribers.

You will learn about The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload) Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky) How to reframe your message to get your foot in the door How to present your offer in a way that makes people click How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever This course is ideal for individuals who are Marketers who want to increase conversion rates of landing pages and sales funnels or Copywriters who are eager to learn what to write and how to write it so that it converts or Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them or Behavioral Economics fans who want to learn from the best in the field or Conversion and UX specialists who want to learn the psychology behind why people buy or Consultants who want to get ahead of the competition and bring new insights to the clients It is particularly useful for Marketers who want to increase conversion rates of landing pages and sales funnels or Copywriters who are eager to learn what to write and how to write it so that it converts or Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them or Behavioral Economics fans who want to learn from the best in the field or Conversion and UX specialists who want to learn the psychology behind why people buy or Consultants who want to get ahead of the competition and bring new insights to the clients.

Enroll now: Introduction to Behavioral Economics & Consumer Psychology

Summary

Title: Introduction to Behavioral Economics & Consumer Psychology

Price: $34.99

Average Rating: 4.2

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

  • The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
  • Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
  • Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
  • How to reframe your message to get your foot in the door
  • How to present your offer in a way that makes people click
  • How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever

Who Should Attend

  • Marketers who want to increase conversion rates of landing pages and sales funnels
  • Copywriters who are eager to learn what to write and how to write it so that it converts
  • Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them
  • Behavioral Economics fans who want to learn from the best in the field
  • Conversion and UX specialists who want to learn the psychology behind why people buy
  • Consultants who want to get ahead of the competition and bring new insights to the clients

Target Audiences

  • Marketers who want to increase conversion rates of landing pages and sales funnels
  • Copywriters who are eager to learn what to write and how to write it so that it converts
  • Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them
  • Behavioral Economics fans who want to learn from the best in the field
  • Conversion and UX specialists who want to learn the psychology behind why people buy
  • Consultants who want to get ahead of the competition and bring new insights to the clients

Through this excerpt from our Masterclass, you discover some of the most counterintuitive and surprising findings from consumer psychologyand behavioral economics to increase conversions.

You’ll get a wholesome, well-rounded understanding of how to apply 3 of the most powerful psychological principles to improve your business results. It’s packed with useful tips, fun facts, and even anecdotes so that learning is not dull, and guess what? Remembering it is a lot easier this way.

Your instructors? Four of the top experts in the field RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and one VERY Special surprise guest.

The topics we will cover are:

  1. Introduction to the Behavioral Economics & Consumer Psychology

  2. The practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customers

  3. Fascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)

  4. A few simple tricks that business owners can use to justify a higher price. We want prices that feel fair otherwise we won’t buy. Yet the way we assess fairness is quite arbitrary.

  5. The power and danger of Choice Overload (by Sam Tatam)

  6. Mind-blowing case study by Ogilvy for KFC with the aim to increase sales of potato chips (by Sam Tatam)

  7. A beautiful illustration of the power of behavioral insights – unexpected results achieved by a simple direct mail campaign from another case study for a charity organization in the UK (by Rory Sutherland)

To get the most out of the Masterclass, first, watch the video and thenread the corresponding eBook. It’s full of additional case studies and examples which will help you grasp every nuance of the principle.

Testimonials:

”We do growth marketing and have a lot of experience with increasing conversions but this course was the missing piece for us. It’s full of eye-opening insights and practical examples but most of all it‘s a step-by-step guide on how to apply them into practice.”

– Diederik Gerbranda, Growth Marketer at Scaleup Marketing

”Perfectly crafted, well-articulated, highly engaging and enriching program. This is one of the finest online programs I have come across. The case studies and examples are elaborate and make it easier to understand BE concepts. I found the content informative and it has been designed in a manner such that it kept me engaged throughout.”

– Vinita Singh, Senior Research Executive at Nielsen

Certificate of completion:

You’ll be issued a certificate of completion after finishing the course. Which you can (and should) easily add to your LinkedIn profile.

This course is right for you, if:

  • You’re a marketer and you want to increase conversion rates of landing pages and sales funnels

  • You’re a freelance consultant and you want to get ahead of the competition and bring new insights to your clients

  • You need to design performing B2B or B2C marketing and sales strategies

  • You write copy for websites, direct emails, online ads, etc

  • You’re a behavioral economics practitioner and you look for new case studies and inspirations

Course Curriculum

Chapter 1: Behavioral Economics and Consumer Psychology in Marketing

Lecture 1: Welcome to Behavioral Economics & Consumer Psychology in Marketing

Lecture 2: Introduction to Behavioral Economics

Lecture 3: Why Behavioral Economics in Marketing

Lecture 4: Fairness and Perceived Value

Lecture 5: The Surprising Facts about Choice Overload

Lecture 6: Case study – Increasing Sales of French Fries at KFC

Lecture 7: Case study – Increasing Conversions of Direct Mail Campaign

Lecture 8: Thank You

Instructors

Rating Distribution

  • 1 stars: 8 votes
  • 2 stars: 10 votes
  • 3 stars: 56 votes
  • 4 stars: 162 votes
  • 5 stars: 222 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

You may also like

Top 10 Affiliate Marketing Courses to Learn in November 2024

Top 10 Social Media Management Courses to Learn in November 2024

Top 10 SEO Optimization Courses to Learn in November 2024