Customer Acquisition Cost and Customer Lifetime Value

Customer Acquisition Cost and Customer Lifetime Value, available at $29.99, has an average rating of 4.65, with 26 lectures, based on 195 reviews, and has 984 subscribers.

You will learn about Customer acquisition cost (CAC) and its calculation Customer lifetime value (CLV/LTV): basic and advanced level Past customer lifetime value (PCV) and its comparison with CLV Step-by-step calculation of CLV Acquisition campaign payback period Marketing campaign ROMI Discount rate and net present value (NPV) Business case practice with capstone project This course is ideal for individuals who are Small-business owners who wish to be more successful by understanding the value of their customers or Entrepreneurs who are struggling with surviving or ready to move up to the next level or Marketing or product managers who want to optimize their marketing channel ROI or Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking or Business analyst whose role involves understanding and tracking customer behavior and performance or Anyone who is interested in business or customer lifecycle analysis It is particularly useful for Small-business owners who wish to be more successful by understanding the value of their customers or Entrepreneurs who are struggling with surviving or ready to move up to the next level or Marketing or product managers who want to optimize their marketing channel ROI or Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking or Business analyst whose role involves understanding and tracking customer behavior and performance or Anyone who is interested in business or customer lifecycle analysis.

Enroll now: Customer Acquisition Cost and Customer Lifetime Value

Summary

Title: Customer Acquisition Cost and Customer Lifetime Value

Price: $29.99

Average Rating: 4.65

Number of Lectures: 26

Number of Published Lectures: 26

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Customer acquisition cost (CAC) and its calculation
Customer lifetime value (CLV/LTV): basic and advanced level
Past customer lifetime value (PCV) and its comparison with CLV
Step-by-step calculation of CLV
Acquisition campaign payback period
Marketing campaign ROMI
Discount rate and net present value (NPV)
Business case practice with capstone project

Who Should Attend

Small-business owners who wish to be more successful by understanding the value of their customers
Entrepreneurs who are struggling with surviving or ready to move up to the next level
Marketing or product managers who want to optimize their marketing channel ROI
Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking
Business analyst whose role involves understanding and tracking customer behavior and performance
Anyone who is interested in business or customer lifecycle analysis

Target Audiences

Small-business owners who wish to be more successful by understanding the value of their customers
Entrepreneurs who are struggling with surviving or ready to move up to the next level
Marketing or product managers who want to optimize their marketing channel ROI
Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking
Business analyst whose role involves understanding and tracking customer behavior and performance
Anyone who is interested in business or customer lifecycle analysis

Marketing & customer analytics have become increasingly important and popular in business. Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist. While most courses focus on the technical requirements such as machine learning or coding skills, few has devoted effort to teach an equally if not more important ability : business acumen.

I am Dr. Alan Zhang. I was formerly a marketing professor and am currently a data scientist of marketing analytics. Through this course, I want to prepare you with the basic knowledge on two important customer analytics concepts: CAC and CLV. From this course, you will get all of these to help you become ready for your current or future jobs:

high-quality instructor
extensive level of lectures
step-by-step guidance
practice opportunities
final capstone project

Course Curriculum

Chapter 1: Customer Acquisition Cost: Concept, Formula, Case Study

Lecture 1: Are you spending too much on customer acquisition campaign?

Lecture 2: Customer Acquisition Cost – Concept & Formula

Lecture 3: Case Study: what is the total customer acquisition cost?

Lecture 4: Case Study: set up the CAC calculation framework

Lecture 5: Case Study: finish up calculating CAC

Lecture 6: Case Study: is customer acquisition cost worth it?

Lecture 7: Customer value: is it one time or over the lifetime?

Chapter 2: Customer Lifetime Value: Definitions, Components, Calculations

Lecture 1: Customer Lifetime Value (CLV): An Introduction

Lecture 2: Customer lifetime value is a forward-looking metric

Lecture 3: Components of Customer Lifetime Value: Part 1

Lecture 4: Components of Customer Lifetime Value: Part 2

Lecture 5: How to easily calculate Customer Lifetime Value?

Chapter 3: Customer Lifetime Value Calculation: Case Study

Lecture 1: Case study review: what is the CLV of the newly acquired customers?

Lecture 2: Calculating CLV for each period

Lecture 3: Finishing up the calculation of total CLV and average CLV per customer

Lecture 4: An alternative method of CLV calculation

Lecture 5: Tracking the ROMI and payback period of acquisition campaign

Chapter 4: Customer Lifetime Value Calculation : Advanced Level

Lecture 1: Understanding net present value (NPV) and discount rate

Lecture 2: How to calculate present value with discounting?

Lecture 3: What is the "golden" formula to calculate CLV at the advanced level?

Lecture 4: Basic and Advanced CLV: how do they differ in the cupcake store case?

Chapter 5: Capstone project: CAC and CLV of SaaS company

Lecture 1: Project overview: what you need to know?

Lecture 2: Capstone project answers: Method #1

Lecture 3: Capstone project answers: Method #2

Chapter 6: Course Summary: what have you achieved?

Lecture 1: A roadmap of what you have accomplished

Lecture 2: Directions to become a customer lifecycle expert

Instructors

Dr. Alan Zhang
Formerly Marketing Professor, Currently Data Scientist

Rating Distribution

1 stars: 4 votes
2 stars: 7 votes
3 stars: 37 votes
4 stars: 61 votes
5 stars: 86 votes

Frequently Asked Questions

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