Strategic Product Management and Leadership

Course Curriculum

Chapter 1: Foundations of Product Management

Lecture 1: What is a product ?

Lecture 2: Why do we build Products?

Lecture 3: How to achieve product success with customer obsession ?

Lecture 4: Who do we Build Products for?

Lecture 5: How To Become A Product Management Guru ?

Lecture 6: How to Transition into Product Management ?

Lecture 7: Why Product Manager is the master facilitator ?

Lecture 8: How is Day in the life of a product manager different?

Lecture 9: What are the ways to gain a nuanced understanding of customers ?

Lecture 10: What methods empower product manager to be voice of customer ?

Chapter 2: A framework of Product Discovery

Lecture 1: How does a product manager connect the organization ?

Lecture 2: What are the challenges of a Product Manager ?

Lecture 3: What are the ingredients for digital product success?

Lecture 4: What kind of teams should Product Managers assemble?

Lecture 5: What Makes a Great (A+) Product Talent?

Lecture 6: What are the strategic imperatives for product success?

Lecture 7: What empowers product teams ?

Lecture 8: How culture leads to product success?

Lecture 9: How do product leaders foster a collaborative work environment?

Lecture 10: Why is emotional intelligence critical to team success ?

Chapter 3: The process of Product Definition

Lecture 1: Why is empathy such an important skill ?

Lecture 2: Why should digital products espouse empathy?

Lecture 3: Why product teams should focus on customers needs ?

Lecture 4: What drives customer behavior ?

Lecture 5: What causes shift in customer loyalty ?

Lecture 6: How can product teams ensure customer loyalty ?

Lecture 7: What is the thinking behind customer purchase decisions ?

Lecture 8: How relevant is jobs to be done for product management ?

Lecture 9: What defines a digital product life cycle ?

Lecture 10: What is the basis for human centered product design ?

Lecture 11: What is the core of human centered Product Design?

Lecture 12: How can product teams gain nuanced contextual understanding ?

Chapter 4: Exploring Context with Generative Research

Lecture 1: Challenges and Opportunities Executing Zero to 1 Idea

Chapter 5: Establishing Your Software Organization for Success

Lecture 1: Factor Impacting Success of Software Product Organizations