The digital marketing crash course for online marketing

The digital marketing crash course for online marketing, available at $44.99, has an average rating of 4, with 26 lectures, 23 quizzes, based on 89 reviews, and has 3318 subscribers.

You will learn about Online marketing SEO Online advertising Campaign management Social Media Marketing Marketing automation Email marketing Landing page design Google analytics Google Ads Facebook marketing Brand marketing Performance marketing Online marketing terminology Search Engine Optimization Video marketing Pixel tracking Campaign optimization Digital marketing This course is ideal for individuals who are Entrepeneurs and marketeers curious about online marketing or People who wanna sell a product or service online or Students interested in online marketing It is particularly useful for Entrepeneurs and marketeers curious about online marketing or People who wanna sell a product or service online or Students interested in online marketing.

Enroll now: The digital marketing crash course for online marketing

Summary

Title: The digital marketing crash course for online marketing

Price: $44.99

Average Rating: 4

Number of Lectures: 26

Number of Quizzes: 23

Number of Published Lectures: 26

Number of Published Quizzes: 23

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: €89.99

Quality Status: approved

Status: Live

What You Will Learn

Online marketing
SEO
Online advertising
Campaign management
Social Media Marketing
Marketing automation
Email marketing
Landing page design
Google analytics
Google Ads
Facebook marketing
Brand marketing
Performance marketing
Online marketing terminology
Search Engine Optimization
Video marketing
Pixel tracking
Campaign optimization
Digital marketing

Who Should Attend

Entrepeneurs and marketeers curious about online marketing
People who wanna sell a product or service online
Students interested in online marketing

Target Audiences

Entrepeneurs and marketeers curious about online marketing
People who wanna sell a product or service online
Students interested in online marketing

Originally written for a bachelors study, our online marketing training has now made it to Udemy as a crash course. We’ll guide you through all the history, terminology, tools and targets within online marketing. But more importantly, we’ll teach you how to use this knowledge and get your first online marketing campaigns running in just a day! Get started right now and discover the possibilities of online marketing for your business, career or studies!

Course Curriculum

Chapter 1: Theory behind online marketing

Lecture 1: Online marketing vs traditional marketing methods

Lecture 2: Online marketing definition

Lecture 3: Evolution of online marketing

Lecture 4: The online marketing industry (Growth & trends)

Lecture 5: The online marketing value chain

Lecture 6: Brand marketing

Lecture 7: Performance marketing

Lecture 8: Cost models

Lecture 9: Compliance and legislation

Lecture 10: Google Analytics

Lecture 11: Online marketing terminology

Chapter 2: Bringing online marketing into practice

Lecture 1: Channel: Search (organic & paid)

Lecture 2: Channel: Email

Lecture 3: Channel: Display ads & banner advertising

Lecture 4: Channel: Social media

Lecture 5: Channel: Affiliate marketing

Lecture 6: Targeting and retargeting

Lecture 7: Video marketing

Lecture 8: Marketing with webinars

Lecture 9: Marketing automation

Lecture 10: Google Ads

Lecture 11: Facebook Ads Manager

Lecture 12: Tracking

Lecture 13: 1-page online marketing plan

Lecture 14: Starting a campaign

Lecture 15: Campaign optimization, A/B testing, landing pages, conversion tracking

Instructors

Louis Kinsbergen
founder at Dezzel

Rating Distribution

1 stars: 2 votes
2 stars: 7 votes
3 stars: 18 votes
4 stars: 31 votes
5 stars: 31 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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