Social Media Management: Crisis Communications

Social Media Management: Crisis Communications, available at $34.99, has an average rating of 4.15, with 5 lectures, 1 quizzes, based on 39 reviews, and has 312 subscribers.

You will learn about At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis This course is ideal for individuals who are This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers It is particularly useful for This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers.

Enroll now: Social Media Management: Crisis Communications

Summary

Title: Social Media Management: Crisis Communications

Price: $34.99

Average Rating: 4.15

Number of Lectures: 5

Number of Quizzes: 1

Number of Published Lectures: 5

Number of Published Quizzes: 1

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis

Who Should Attend

This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers

Target Audiences

This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers

Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for�Business Owners, Brand Managers and PR Professionalswho are responsible for the reputation and brand of their company.�

At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).

The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.

Course Curriculum

Chapter 1: Course Introduction and Overview

Lecture 1: Introduction

Chapter 2: What is a Crisis?

Lecture 1: What is a Crisis?

Chapter 3: Why Social Media Matters

Lecture 1: Why social media matters

Chapter 4: The SCAER Framework

Lecture 1: The SCAER Framework

Chapter 5: Case Study: SCAER in Action

Lecture 1: SCAER in Action

Chapter 6: Quiz

Instructors

CW Fong
Publlic Relations Consultant

Rating Distribution

1 stars: 0 votes
2 stars: 4 votes
3 stars: 9 votes
4 stars: 14 votes
5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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