Smart B2B Content Marketing: The Winning White Paper Formula

Smart B2B Content Marketing: The Winning White Paper Formula, available at $24.99, has an average rating of 3.1, with 19 lectures, based on 13 reviews, and has 166 subscribers.

You will learn about By the end of the course, you'll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel. In this course, you'll learn how to choose a white paper topic, how to write a title and structure your content. You'll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you'll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative. This course is ideal for individuals who are B2B software or professional services companies or Marketing managers and directors It is particularly useful for B2B software or professional services companies or Marketing managers and directors.

Enroll now: Smart B2B Content Marketing: The Winning White Paper Formula

Summary

Title: Smart B2B Content Marketing: The Winning White Paper Formula

Price: $24.99

Average Rating: 3.1

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

By the end of the course, you'll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel.
In this course, you'll learn how to choose a white paper topic, how to write a title and structure your content. You'll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you'll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative.

Who Should Attend

B2B software or professional services companies
Marketing managers and directors

Target Audiences

B2B software or professional services companies
Marketing managers and directors

Sales becomes simple & straightforward when you’ve first built trust. A superior content marketing strategy accomplishes this feat. I’ve spent years in the trenches using special reports and white papers to attracting leads who quickly become six-figure clients. In this course, I conversationally share this winning formula.

You’ll discover:

The six elements to a winning white paper that not only leave your readers itching for more, but also move them one step further in your the sales funnel.
The two emotional appeals that must be conveyed on your offer page to entice visitors to become leads.
Sample action-inducing bullet points that create an overwhelming uneasiness that can only be relieved by your content.
How delaying the delivery of your content by 1 minute can produce immediate results.
Which fields are absolutely critical (and which can be ignored) on your lead capture forms.
How to make your promotional emails convert like crazy.
What you must deliver to your leads within the first 24 hours, 7 days, and the first 30 days so you don’t squander your immense opportunity.

Start learning now to shortcut your path to producing powerful B2B content marketing with white papers.

Course Curriculum

Chapter 1: Content Creation

Lecture 1: Course Overview

Lecture 2: Content Types & Rationale

Lecture 3: Content Marketing Status

Lecture 4: White Paper Overview: Choosing a Topic

Lecture 5: Content Anatomy: Title

Lecture 6: Content Anatomy: Body

Lecture 7: Content Anatomy: Call to Action

Lecture 8: Getting Your Content Designed

Chapter 2: Content Distribution & Promotion

Lecture 1: Email Distribution Channel

Lecture 2: Landing Page Overview

Lecture 3: Landing Page Design & Content

Lecture 4: Writing Good Bullets for Your Landing Page

Lecture 5: Bullets & Persuasion Tips

Lecture 6: Lead Generation Form Considerations

Lecture 7: The "Thank You" Page

Lecture 8: Creating Your Promotional Email

Chapter 3: Content-Fueled Marketing Funnel

Lecture 1: Setting Up Your Marketing Automation

Lecture 2: Extending Content Usefulness

Lecture 3: B2B Content Marketing Wrap-Up

Instructors

Chris Crompton
Marketing Technologist

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 4 votes
4 stars: 4 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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