Grow your brand with video: A Video Marketing Masterclass

Grow your brand with video: A Video Marketing Masterclass, available at $29.99, has an average rating of 3.6, with 41 lectures, based on 43 reviews, and has 153 subscribers.

You will learn about Step by step instructions to plan an effective video campaign Why video is such a powerful marketing tool How to use effectively use video in marketing How to build a brand video marketing strategy How to use video across the sales funnel How video can increase awarness of your business, drive income, lift brand exposure and create new opportunities. You will finish the course with thorough a grounding online video marketing, starting with the pyschology of why it works so well, the strategies you nedd to deply to maximise effect, and how to use various platforms from Youtube to Instagram and Facebook Complete the course and you will know how to plan an effecttive video campaign, from single videos to large multi video campaigns. Use the most efffective videos across the sales funnel GaIn leading insights and tips to optimise videos for organic seach on social channels Learn the tried and tested method for launching an effective online video campaign. Perfected by one of Europes leading Video Marketing Consultants and MD of a leading Video Marketing Agency You will learn how to measure the success of video campaigns. Understand how to measure the success of your video, track ROI and improve your strategy for maximum effect. This course is ideal for individuals who are brand owners looking to grown their brand or marketing managers or marketing directors or social media managers or marketing departments or sales teams or those making videos themselves or working with agencies to create content It is particularly useful for brand owners looking to grown their brand or marketing managers or marketing directors or social media managers or marketing departments or sales teams or those making videos themselves or working with agencies to create content.

Enroll now: Grow your brand with video: A Video Marketing Masterclass

Summary

Title: Grow your brand with video: A Video Marketing Masterclass

Price: $29.99

Average Rating: 3.6

Number of Lectures: 41

Number of Published Lectures: 41

Number of Curriculum Items: 41

Number of Published Curriculum Objects: 41

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Step by step instructions to plan an effective video campaign
Why video is such a powerful marketing tool
How to use effectively use video in marketing
How to build a brand video marketing strategy
How to use video across the sales funnel
How video can increase awarness of your business, drive income, lift brand exposure and create new opportunities.
You will finish the course with thorough a grounding online video marketing, starting with the pyschology of why it works so well, the strategies you nedd to deply to maximise effect, and how to use various platforms from Youtube to Instagram and Facebook
Complete the course and you will know how to plan an effecttive video campaign, from single videos to large multi video campaigns.
Use the most efffective videos across the sales funnel
GaIn leading insights and tips to optimise videos for organic seach on social channels
Learn the tried and tested method for launching an effective online video campaign. Perfected by one of Europes leading Video Marketing Consultants and MD of a leading Video Marketing Agency
You will learn how to measure the success of video campaigns. Understand how to measure the success of your video, track ROI and improve your strategy for maximum effect.

Who Should Attend

brand owners looking to grown their brand
marketing managers
marketing directors
social media managers
marketing departments
sales teams
those making videos themselves or working with agencies to create content

Target Audiences

brand owners looking to grown their brand
marketing managers
marketing directors
social media managers
marketing departments
sales teams
those making videos themselves or working with agencies to create content

Discover how to plan better videos and deliver exponential brand growth with a leading video marketing expert.

Learn the tried and tested method for planning an effective online video campaign. Perfected by one of Europes leading Video Marketing Consultants.
Insights on how video can increase awareness of your business, drive income, lift brand exposure and create new opportunities.
Practical tips and downloadable tools that you can use today.

Perform better

7 our of 10 marketing professionals believe that their content is not effective. This course gives you the tools and insights you need to be one of the 3 in 10 that succeed.

The key to brand growth

With millions of films uploaded every day you need a smart strategy to stand out. “Video Marketing Strategy” teaches the theory and practical steps you need to attract attention and convert sales.

Real world tools

Download and complete a template planner that guides you through the essential steps in building a powerful video strategy.

REVIEWS : What other marketing professionals have said about this course(on the Thinkific platform)

5 STARS: by Monica Rico

I really enjoyed watching this masterclass & took it as an opportunity to brush up on my video marketing knowledge whilst on lockdown!

Jon clearly knows what he’s talking about, with expertise earned from many years in the film making industry & encourages attendees to think deeply about the strategy behind their video campaigns. With plenty of examples of videos done well, Jon examines what makes a successful video campaign and gives us the tools to develop a ‘strategy planner’ for our own campaigns. This planner is a useful tool to get us asking the right questions as we begin to develop a strategy behind our video content (and he covers every step of the journey, from persona development, to where – and when – videos will be watched.)

Good stuff, would definitely watch more courses from Jon 🙂

5 STARS by Fiona Hughes

Detailed, to the point and entertaining

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Introductions

Lecture 2: Lecture 2: About your tutor

Lecture 3: 1.3 Course Outline and a quick win.

Chapter 2: Section 2: What is video marketing and why does it work so well.

Lecture 1: 2.1 Section Introductions.

Lecture 2: 2.2 When video marketing is done well … a story of success.

Lecture 3: 2.3 What is video marketing?

Lecture 4: 2.4 The Five reasons that video is so effective: An introduction

Lecture 5: 2.5 The Five reasons that video is so effective: Touch and hold.

Lecture 6: 2.6 The Five reasons that video is so effective: Moving image

Lecture 7: 2.7 The Five reasons that video is so effective: Personal self & Endowment

Lecture 8: 2.8 The Five reasons that video is so effective: Targeting

Lecture 9: 2.9 The Five reasons that video is so effective: Emotional Storytelling

Lecture 10: 2.10 activity 1a and 1b. Look at videos around you.

Chapter 3: Section 3

Lecture 1: 3.1 How to use video across your sales funnel from acquisition to retention.

Lecture 2: 3.2 The digital sales funnel and video

Lecture 3: 3.3 Exercise. Beginning to use the Video Marketing planner

Chapter 4: Section 4

Lecture 1: 4.1. How to characterise videos: Intro

Lecture 2: 4.2 How to characterise videos: Hero Films

Lecture 3: 4.3 How to characterise videos: Hub Films

Lecture 4: 4.4 How to characterise videos: Help Films

Lecture 5: 4.5 How to characterise videos: Go! Films

Lecture 6: 4.6 Summary of the HHHG! model

Lecture 7: 4.7 Exercise: Non Core : Using the HHHG! model

Lecture 8: 4.8 Exercise: Core : Using the HHHG! model

Chapter 5: Section 5

Lecture 1: 5.1. Introduction to section 5: Building your own video marketing campaign

Lecture 2: 5.2 Who are you talking to?

Lecture 3: 5.3 Activity: Audience Persona : Activity 1

Lecture 4: 5.4 Activity: Audience Persona : Activity 2

Lecture 5: 5.5 When are you talking to your audience.

Lecture 6: 5.6 Activity: When are you talking to your audience.

Lecture 7: 5.7 Where is your audience.

Lecture 8: 5.8 Activity: Where is your audience.

Lecture 9: 5.9 What are you saying?

Lecture 10: 5:10 Activity 10. Applying the EFG structure to your brand story (03:45)

Lecture 11: 5:11 Paid, Earned & Owned introduction

Lecture 12: 5.12 Paid activation

Lecture 13: 5.13 Earned activation

Lecture 14: 5.14 Owned activation

Lecture 15: 5.15 Summary

Lecture 16: 5.16 Activity : Add activation to your VMS planner

Chapter 6: Section 6

Lecture 1: 6.1

Instructors

Jon Mowat
Video marketing expert, author and MD

Rating Distribution

1 stars: 1 votes
2 stars: 5 votes
3 stars: 7 votes
4 stars: 16 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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