How to Write a Winning Marketing Plan
How to Write a Winning Marketing Plan, available at Free, has an average rating of 4.4, with 18 lectures, based on 795 reviews, and has 4392 subscribers.
You will learn about Understand the benefits of creating a marketing plan for your business Conduct effective market research Define your key marketing goals Understand the 4 P's of the Marketing Mix Identify your own marketing mix and what resources you need in order to implement it Draft a prospective marketing budget Identify your marketing initiatives and marketing calendar for the next year By the end of the course, you'll have everything you need to complete your marketing plan and start putting it into action This course is ideal for individuals who are Small Business Owners or Entrepreneurs It is particularly useful for Small Business Owners or Entrepreneurs.
Enroll now: How to Write a Winning Marketing Plan
Summary
Title: How to Write a Winning Marketing Plan
Price: Free
Average Rating: 4.4
Number of Lectures: 18
Number of Published Lectures: 18
Number of Curriculum Items: 18
Number of Published Curriculum Objects: 18
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Understand the benefits of creating a marketing plan for your business
- Conduct effective market research
- Define your key marketing goals
- Understand the 4 P's of the Marketing Mix
- Identify your own marketing mix and what resources you need in order to implement it
- Draft a prospective marketing budget
- Identify your marketing initiatives and marketing calendar for the next year
- By the end of the course, you'll have everything you need to complete your marketing plan and start putting it into action
Who Should Attend
- Small Business Owners
- Entrepreneurs
Target Audiences
- Small Business Owners
- Entrepreneurs
How much time are you spending on marketing your business?
An hour a day?
A day a week?
80% of your time?
More importantly, do you know whether all those efforts are paying off?
Most people think about their marketing based on:
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What the latest hot tactic is, or
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What they GUESSED worked in the past
They’re just HOPING that their marketing will work.
In this course, I’m going to walk you through all the steps in building a marketing plan that will ensure your marketing efforts are rewarded on a consistent basis. Best of all, I’m not only going to teach you how to write a marketing plan, but you’ll actually be writing your plan as you progress through the course. This means that, upon completion of this course you’ll have a complete marketing plan you can start implementing right away!
Here’s what you’ll be achieving throughout the course:
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Do the research that tells you just what your market wants and where to find them
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Set SMART marketing goals that are actually achievable
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Put together a mix of different marketing tactics that cover every part of your business
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Draft a marketing budget, so you know exactly where to spend and how much
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Finally, put everything together into a calendar and plans that you can implement RIGHT AWAY!
Instead, you’ll walk through a clear formula that I’ve put together based on proven BEST PRACTICES.
Don’t waste another minute floundering around in the dark with your marketing.
Enroll in How to Create a Winning Marketing Plan and you’ll be off and running with marketing that you KNOW will work, in no time.
Course Curriculum
Chapter 1: Welcome to How to Write a Winning Marketing Plan
Lecture 1: Introduction & Course Overview
Lecture 2: Course Materials & Resources
Chapter 2: Why Do You Need a Marketing Plan?
Lecture 1: The Benefits of Creating & Maintaining a Marketing Plan
Chapter 3: Conducting Market Research
Lecture 1: Market Research Methods
Chapter 4: Describing Your Company
Lecture 1: Defining Your Target Market, Products & Services, UVP, Mission & Vision
Chapter 5: Assessing Your Business
Lecture 1: Conducting a SWOT Analysis
Chapter 6: Establish Marketing Goals
Lecture 1: Marketing Goals & Business Strategy
Lecture 2: How to Create SMART Marketing Goals
Chapter 7: Tracking Your Marketing Results
Lecture 1: Metrics & Tools to Measure Your Progress and Track Results
Chapter 8: Understanding the 4 P’s of Marketing
Lecture 1: The Marketing Mix – Product, Price, Place & Promotion
Chapter 9: Defining the 4P's of Your Business
Lecture 1: Begin Creating Your Marketing Mix – Product Tactics
Chapter 10: Price Tactics
Lecture 1: The Different Types of Price Tactics & How to Use Them
Chapter 11: Place Tactics
Lecture 1: The Different Types of Place Tactics & How to Use Them
Chapter 12: Promotion Tactics
Lecture 1: The Different Types of Promotion Tactics & How to Use Them
Chapter 13: Creating a Marketing Budget
Lecture 1: The Elements of a Proper Marketing Budget, Allocation of Funds & Tracking
Chapter 14: Conclusion: Putting It All Together
Lecture 1: The Next Steps…
Chapter 15: Bonus Section
Lecture 1: Congratulations!
Lecture 2: Bonus Lecture
Instructors
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MindMekka ®
Motivate. Educate. Elevate.
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 18 votes
- 3 stars: 127 votes
- 4 stars: 293 votes
- 5 stars: 353 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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