Product Management – How to get a "user first" thinking
Product Management – How to get a "user first" thinking, available at $19.99, has an average rating of 4.6, with 70 lectures, 14 quizzes, based on 5 reviews, and has 22 subscribers.
You will learn about Learn how to build products users love Building a user first mindset along the whole product lifecycle How to identify your user and target your product to exactly this user, while building a scalable solution for several thousands and millions of user Gain insights from many practical examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life Understand the importance of Product Management and the history Understand your role, responsibilities, needed competencies, collaboration with different teams, as well as insights into a t-shape profile What lifelong learning is all about and how to approach it How to approach the problem and solution space framework Gain many insights into the design thinking approach Market sizing and validating if the market is worth to approach incl. a top-down and bottom-up approach The importance and how to conduct market research Validating and testing your solution with different approaches How to create a product which is 10x better than the current products on the market Learn the differences between iteration and innovation and why both are important Prioritize your backlog using KANO model, MoSCoW framework, RICE framework, and value vs. effort framework Characteristics and how to approach an alpha launch, beta launch, and general availability Test your functionalities with A/B and multivariate testing Business relevant topics like how to make sure that your product is a financial healthy product leveraging LTV and CAC How to create a value-based roadmap and why it is important Insights into data management, e. g., HEART and AARRR framework, why data is important, and how to approach it What it means to have a running product and update your stakeholders How to pitch your solution and how to define a value proposition Additional learning section about how to come up with great ideas and solutions This course is ideal for individuals who are Early-career professionals within product management or any product support role with one to five years of experience or Professionals who want to transition to product management or Seasoned product managers who want to gain additional insights and views or Entrepreneurs or People who want to start in a startup or corporate world It is particularly useful for Early-career professionals within product management or any product support role with one to five years of experience or Professionals who want to transition to product management or Seasoned product managers who want to gain additional insights and views or Entrepreneurs or People who want to start in a startup or corporate world.
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Summary
Title: Product Management – How to get a "user first" thinking
Price: $19.99
Average Rating: 4.6
Number of Lectures: 70
Number of Quizzes: 14
Number of Published Lectures: 70
Number of Published Quizzes: 14
Number of Curriculum Items: 84
Number of Published Curriculum Objects: 84
Original Price: $119.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to build products users love
- Building a user first mindset along the whole product lifecycle
- How to identify your user and target your product to exactly this user, while building a scalable solution for several thousands and millions of user
- Gain insights from many practical examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life
- Understand the importance of Product Management and the history
- Understand your role, responsibilities, needed competencies, collaboration with different teams, as well as insights into a t-shape profile
- What lifelong learning is all about and how to approach it
- How to approach the problem and solution space framework
- Gain many insights into the design thinking approach
- Market sizing and validating if the market is worth to approach incl. a top-down and bottom-up approach
- The importance and how to conduct market research
- Validating and testing your solution with different approaches
- How to create a product which is 10x better than the current products on the market
- Learn the differences between iteration and innovation and why both are important
- Prioritize your backlog using KANO model, MoSCoW framework, RICE framework, and value vs. effort framework
- Characteristics and how to approach an alpha launch, beta launch, and general availability
- Test your functionalities with A/B and multivariate testing
- Business relevant topics like how to make sure that your product is a financial healthy product leveraging LTV and CAC
- How to create a value-based roadmap and why it is important
- Insights into data management, e. g., HEART and AARRR framework, why data is important, and how to approach it
- What it means to have a running product and update your stakeholders
- How to pitch your solution and how to define a value proposition
- Additional learning section about how to come up with great ideas and solutions
Who Should Attend
- Early-career professionals within product management or any product support role with one to five years of experience
- Professionals who want to transition to product management
- Seasoned product managers who want to gain additional insights and views
- Entrepreneurs
- People who want to start in a startup or corporate world
Target Audiences
- Early-career professionals within product management or any product support role with one to five years of experience
- Professionals who want to transition to product management
- Seasoned product managers who want to gain additional insights and views
- Entrepreneurs
- People who want to start in a startup or corporate world
I’m happy to announce that this course is online again!
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Free issue of an eBook
-
92 additional external resources
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All videos can be downloaded
This course is dedicated to product managers who want to build products users love.
Product Management has become central to starting a venture, entrepreneurship, innovation and certainly, product management as a role within the different companies – no matter the size. This is not just a normal product management course. This course is unique, since the focus is on the user and how you can get a user first mindset. It is about solving problems, identifying needs and to simply make the life of your users easier. What do the most successful companies have in common? They have truly mastered the user-centric approach to developing their products. And that is exactly the goal of this course. I will share many examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life. Based on practical insights, you will get a full picture about your role as a product manager, as well as on the whole product life-cycle from identifying and assessing an opportunity, conducting market research, creating and designing your product, the whole management of the development process and launch of your product, data management, tasks during the go-live of your product, and, certainly, pitching your product. Furthermore, each chapter consists of exercises. In addition, the goal of this course is not to describe each and every aspect in detail, but to equip you with the necessary insights, tools, methods, and frameworks in order to create products user love.
By signing-up for this course, you will get a free issue of an eBook with more than 480 pages (delivered in a larger format for better readability and has therefore 249 pages, but 100% same content), which is based on all the topics mentioned in this course incl. an additional file with key takeaways. Furthermore, all videos can be downloaded and you will find 92 additional external resources attached to the corresponding lectures.
With main focus on the software industry, this course is a perfect fit for people who want to become a product manager, who are new to the role of a product manager, seasoned product managers who want to understand more about user focus, as well as entrepreneurs. In addition, you will find some differences between a product manager in a start-up and a corporate world.
I’m sure you gain a lot of learning throughout this course with practical insights and tools you can incorporate in your daily life as a product manager, but also to improving your interpersonal skills in a professional as well as private life. This content is based on my more than 20 years of professional experience in creating more than 100 software products and new business models within a corporate world and as an entrepreneur, as well as insights I gained in more than 200 go-lives. I wish you a lot of fun and look forward to get in touch with you!
I want to see you, building great products your users love!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to the course
Lecture 2: What is Product Management?
Chapter 2: Product Manager
Lecture 1: Introduction
Lecture 2: Understand your role
Lecture 3: Lifelong learning
Lecture 4: Find your industries & markets
Lecture 5: Wrap-up
Chapter 3: Product Vision & Strategy – Understand the Product Lifecycle
Lecture 1: Introduction to the Product Lifecycle
Chapter 4: How to assess an opportunity?
Lecture 1: Introduction
Lecture 2: "I have an idea"
Lecture 3: Be an entrepreneur
Lecture 4: Problem and solution space
Lecture 5: Design Thinking
Lecture 6: User research and principles
Lecture 7: Who is your user?
Lecture 8: What are the jobs to be done?
Lecture 9: How to assess an opportunity? Wrap-up
Chapter 5: How to validate a market?
Lecture 1: Introduction
Lecture 2: Market size
Lecture 3: How to conduct market research?
Lecture 4: Who are your competitors?
Lecture 5: Technological advancements
Lecture 6: How to validate a market? Wrap-up
Chapter 6: Create and design your product
Lecture 1: Introduction
Lecture 2: What are the constraints?
Lecture 3: How to prototype – design – UI & UX?
Lecture 4: How to prototype – your Proof of Concept?
Lecture 5: How to validate with users?
Lecture 6: How to think big, start small, learn fast?
Lecture 7: How to scale your product?
Lecture 8: How to localize your product?
Lecture 9: How to identify risks?
Lecture 10: Create and design your product – Wrap-up
Chapter 7: Managing the development process & launching your product
Lecture 1: Introduction
Lecture 2: What are the differences between iteration and innovation?
Lecture 3: How to get stuff done?
Lecture 4: Epic, User Story, Task
Lecture 5: How to define your minimum viable product?
Lecture 6: How to estimate the effort to build your solution?
Lecture 7: How to create a product backlog?
Lecture 8: How to prioritize?
Lecture 9: How to test your solution and assure quality?
Lecture 10: How to launch your product?
Lecture 11: The myth behind fail fast
Lecture 12: How to validate a new functionality – A/B testing and multivariate testing?
Lecture 13: The importance of user assistance
Lecture 14: Product economics
Lecture 15: Distribution / go-to market
Lecture 16: Pricing strategy and business model
Lecture 17: How to create marketing and sales material?
Lecture 18: Roadmap
Lecture 19: Managing the development process & launching your product – Wrap-up
Chapter 8: Data Management
Lecture 1: Introduction
Lecture 2: Why is data strategy important?
Lecture 3: What are the differences between quantitative and qualitative data?
Lecture 4: How to define relevant metrics and how to measure it?
Lecture 5: Data Management – Wrap-up
Chapter 9: Your product is live
Lecture 1: Introduction
Lecture 2: How to get and incorporate feedback from internal and external stakeholders?
Lecture 3: Maintenance
Lecture 4: Support
Lecture 5: Development operations
Lecture 6: Your product is live – Wrap-up
Chapter 10: Pitch your product
Lecture 1: Introduction
Lecture 2: How to define a value proposition?
Lecture 3: Storytelling
Lecture 4: How to pitch your solution?
Lecture 5: Pitch your product – Wrap-up
Chapter 11: Conclusion / final words
Lecture 1: Stay hungry
Chapter 12: Additional content
Lecture 1: Additional content
Instructors
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Patrick Schad
Product Manager at SAP
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- 4 stars: 2 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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