SMstudy® Marketing Strategy Associate certification course
SMstudy® Marketing Strategy Associate certification course, available at Free, has an average rating of 4.47, with 41 lectures, based on 1310 reviews, and has 29051 subscribers.
You will learn about Gain basic understanding of Marketing Strategy Learn key concepts of Marketing Strategy This course is ideal for individuals who are Anyone interested in knowing more about Marketing Strategy can take up this course and exam for free. It is particularly useful for Anyone interested in knowing more about Marketing Strategy can take up this course and exam for free.
Enroll now: SMstudy® Marketing Strategy Associate certification course
Summary
Title: SMstudy® Marketing Strategy Associate certification course
Price: Free
Average Rating: 4.47
Number of Lectures: 41
Number of Published Lectures: 41
Number of Curriculum Items: 41
Number of Published Curriculum Objects: 41
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Gain basic understanding of Marketing Strategy
- Learn key concepts of Marketing Strategy
Who Should Attend
- Anyone interested in knowing more about Marketing Strategy can take up this course and exam for free.
Target Audiences
- Anyone interested in knowing more about Marketing Strategy can take up this course and exam for free.
This course titled ” SMstudy® Marketing Strategy Associate certification course” contains overview of marketing strategy basics and is based on the SMstudy® Guide. It has 41 high quality videos on marketing strategy including a brief about evolution of sales and marketing. Upon completion of this course, students can get free ‘SMstudy® Certified Marketing Strategy Associate’ certification from. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guideis developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and marketing strategy in specific. The course then touches upon specific topics to be studied as part of the marketing strategy. It describes how the Aspect of Marketing Strategy aligns with a company’s overall Corporate Strategy and acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. It also supports the alignment of all marketing resources among all Aspects. Marketing Strategy includes determining internal organizational strengths and weaknesses, as well as external opportunities and threats; identifying and segregating prospective buyers into market segments based on common needs; defining competitive positioning to satisfy specific customer needs; and defining the objectives and budgets for implementation, evaluation, and improvement of all marketing activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: How to use SMstudy® Guide?
Lecture 1: Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
Lecture 2: Certification Schema for SMstudy® Certifications
Chapter 3: Why Use the SMstudy® Guide?
Lecture 1: Key benefits of using the SMstudy® Guide
Chapter 4: Evolution of Sales and Marketing
Lecture 1: Barter System, Traditional Marketplace and Seller's Marketplace
Lecture 2: Conventional Mass Media Marketing
Lecture 3: Fragmented New-Age Marketing
Lecture 4: Innovative Internet-Enabled Business Models
Lecture 5: Sales and Marketing as a Continuum
Chapter 5: Corporate Strategy and its Relationship to Sales and Marketing
Lecture 1: Corporate Strategy and its Relationship to Sales and Marketing
Chapter 6: Aspects of Sales and Marketing
Lecture 1: Aspects of Sales and Marketing
Chapter 7: Levels of Sales and Marketing Strategy
Lecture 1: Levels of Sales and Marketing Strategy
Chapter 8: Marketing Strategy Overview
Lecture 1: Marketing Strategy Overview
Lecture 2: Analyze Market Opportunity
Lecture 3: Define Competition, Targeting, and Positioning
Lecture 4: Determine Pricing and Distribution Strategies
Lecture 5: Determine Metrics, Objectives, Marketing Aspects, and Budget Allocation
Lecture 6: Impact of Marketing Strategy
Chapter 9: Analyze Market Opportunity
Lecture 1: Analyze Market Opportunity
Chapter 10: Determine Strengths and Weaknesses
Lecture 1: Introduction
Chapter 11: Determine Strengths and Weaknesses – Inputs
Lecture 1: Senior Management Directions & Insights, Organizational Capabilities
Lecture 2: Assumptions & Constraints, Existing Marketing Research Reports
Chapter 12: Determine Strengths and Weaknesses – Tools
Lecture 1: Meetings and Discussions
Lecture 2: Product Portfolio Analysis
Lecture 3: BCG Growth-Share Matrix
Lecture 4: Value Chain Analysis
Lecture 5: Marketing Research
Chapter 13: Determine Strengths and Weaknesses – Outputs
Lecture 1: Strengths and Weaknesses, Marketing Research Reports
Chapter 14: Determine Opportunities and Threats
Lecture 1: Introduction
Lecture 2: Inputs
Chapter 15: Determine Opportunities and Threats – Tools
Lecture 1: Meetings and Discussions
Lecture 2: Porter’s Five Forces for Industry Attractiveness
Lecture 3: Market Analysis, Marketing Research
Lecture 4: PESTEL Analysis
Chapter 16: Determine Opportunities and Threats – Outputs
Lecture 1: Outputs
Chapter 17: Define Market and Identify Market Segments
Lecture 1: Introduction
Lecture 2: Inputs
Chapter 18: Define Market and Identify Market Segments – Tools
Lecture 1: Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
Lecture 2: Behavioral Segmentation
Lecture 3: Company Characteristics-Based, Evaluation of Future Market Scenanarios
Chapter 19: Define Market and Identify Market Segments – Outputs
Lecture 1: Market Definition and Market Segments
Instructors
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SMstudy Certifications
Global Certification Body for Sales and Marketing
Rating Distribution
- 1 stars: 41 votes
- 2 stars: 49 votes
- 3 stars: 226 votes
- 4 stars: 487 votes
- 5 stars: 507 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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