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MMM Masterclass – Facebook Robyn Tutorial for Marketing

Marketing

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MMM Masterclass – Facebook Robyn Tutorial for Marketing, available at $49.99, has an average rating of 4.5, with 9 lectures, based on 79 reviews, and has 577 subscribers.

You will learn about What is Facebook Robyn and how it can help your Marketing Analytics How to setup Facebook Robyn and coding environment – Marketing Mix Modeling Library Definitive guide to model Facebook Robyn from A to Z Analyzing Facebook Robyn One-Pager output models Maximize ROI with Facebook Robyn Budget Allocator Refresh Facebook Robyn Model with new data Supercharge Facebook Robyn's outputs with Additional Plots Calibrate Facebook Robyn's Models for Best Results Facebook Robyn with Real World Data This course is ideal for individuals who are Growth Engineers or Data Scientist in the marketing field or Data Analytics It is particularly useful for Growth Engineers or Data Scientist in the marketing field or Data Analytics.

Enroll now: MMM Masterclass – Facebook Robyn Tutorial for Marketing

Summary

Title: MMM Masterclass – Facebook Robyn Tutorial for Marketing

Price: $49.99

Average Rating: 4.5

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • What is Facebook Robyn and how it can help your Marketing Analytics
  • How to setup Facebook Robyn and coding environment – Marketing Mix Modeling Library
  • Definitive guide to model Facebook Robyn from A to Z
  • Analyzing Facebook Robyn One-Pager output models
  • Maximize ROI with Facebook Robyn Budget Allocator
  • Refresh Facebook Robyn Model with new data
  • Supercharge Facebook Robyn's outputs with Additional Plots
  • Calibrate Facebook Robyn's Models for Best Results
  • Facebook Robyn with Real World Data

Who Should Attend

  • Growth Engineers
  • Data Scientist in the marketing field
  • Data Analytics

Target Audiences

  • Growth Engineers
  • Data Scientist in the marketing field
  • Data Analytics

How much should I spend on each channel to Maximize conversions?

Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.

This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.

The course has been designed to be extremely practical

in this course you will learn to use Facebook Robyn and:

– Create a predictive model

– Discover Saturation points on each channel

– Measure the effect over time of your marketing investments

– Distribute advertising budget to maximize Conversions

Every business can use it for free.

It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.

For this reason, we created a Course on Udemy with tutorials on:

– What is Facebook Robyn

– How to Set it up

– How to run it

– How to understand insights and deduct decisions.

This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.

In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.

This course will need programming skills using R and a basic statistics understanding in order to get the best value.

I’m super happy to promote it here, hope you can get the most value from this course.

Don’t hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is Facebook Robyn?

Lecture 2: How to setup Facebook Robyn

Lecture 3: Definitive guide to model Facebook Robyn

Lecture 4: Analyzing Facebook Robyn One-Pager output models

Lecture 5: Maximize ROI with Facebook Robyn Budget Allocator

Lecture 6: Refresh Facebook Robyn Model with new data

Lecture 7: Supercharge Facebook Robyn's outputs

Lecture 8: Calibrate Facebook Robyn's Models for Best Resul

Lecture 9: Facebook Robyn with Real World Data

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 2 votes
  • 3 stars: 12 votes
  • 4 stars: 27 votes
  • 5 stars: 38 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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