Consulting Business Masterclass: Start A Consulting Business

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What will you learn in this course?

Lecture 3: What is consultancy? Who is a consultant?

Lecture 4: Why should you become a consultant?

Chapter 2: Basics of consultancy & How to set up your consulting business

Lecture 1: Defining your valuable skills

Lecture 2: Fundamental truths that consultants believe in

Lecture 3: Consulting Checklist – things you have to make sure

Lecture 4: What is a fact sheet? How do you present your research?

Lecture 5: How does a consulting job process look like?

Lecture 6: Research, analyse, interpret

Lecture 7: IMPORTANT: Why the next chapters may not be applicable for everyone

Chapter 3: Documentation: How to document business, sales & marketing practices

Lecture 1: 7-S McKinsey framework for consultants

Lecture 2: The 7 Ps of marketing explained

Lecture 3: product – 1st marketing mix factor

Lecture 4: price – 2nd marketing mix factor

Lecture 5: place – 3rd marketing mix factor

Lecture 6: promotion – 4th marketing mix factor

Lecture 7: people – 5th marketing mix factor

Lecture 8: processes – 6th marketing mix factor

Lecture 9: physical evidence – 7th marketing mix factor

Chapter 4: Market research: Top-Down View

Lecture 1: Why am I creating this chapter? (Sales-oriented consultancy)

Lecture 2: Bottom up/top down view

Lecture 3: Market research 101

Lecture 4: Observatory of Economic Complexity

Lecture 5: Using Google Trends

Lecture 6: Google Shopping Insights

Lecture 7: Google Barometer: Graph Builder

Lecture 8: Google Barometer: Trended Data

Lecture 9: Customer Audiences by Google (Complete Tutorial)

Lecture 10: Google Barometer: Curated Insights

Lecture 11: American Fact Finder (part 1)

Lecture 12: American Fact Finder (part 2)

Lecture 13: American Fact Finder (part 3)

Lecture 14: American Fact Finder (part 4)

Lecture 15: American Fact Finder (part 5) – Example Atlanta City

Lecture 16: County Business Patterns

Lecture 17: FedStats explained – everything you need to know about fedstats

Lecture 18: Nielsen MyBestSegments

Lecture 19: Google Scholar – Law & Science

Lecture 20: How to do an effective background check

Chapter 5: Market research: Bottom-up view

Lecture 1: Re-thinking & creating a buyer persona

Lecture 2: 5 concepts for basic customer research

Lecture 3: Best questions in customer research

Lecture 4: Questions 1-4 for customer research (+ pdf guide)

Lecture 5: Questions 5-11 for customer research (+ pdf guide)

Lecture 6: Summary: The general thinking process behind customer research (5 steps)

Lecture 7: Typeform tutorial – how to create beautiful online surveys

Chapter 6: Marketing Analysis: How to do market analysis for clients

Lecture 1: Different kinds of marketing

Lecture 2: Questions you need to answer

Lecture 3: SimilarWeb tutorial

Lecture 4: Website barometer

Lecture 5: Website grader

Lecture 6: Feedly – Monitoring important changes

Lecture 7: Why do I like using feedly?

Chapter 7: Solutions for Online Marketing/Sales Consultants

Lecture 1: What will you learn in this chapter? Why did I create it?

Lecture 2: Finding solutions: Help clients succeed in online book sales

Lecture 3: Finding solutions: Help clients succeed in online course sales

Lecture 4: Finding solutions: Help clients succeed in online DIY product sales

Lecture 5: Finding solutions: Help clients succeed in music marketing

Lecture 6: Finding solutions: Help clients succeed in video marketing

Lecture 7: Finding solutions: Help clients succeed in live streaming

Lecture 8: Finding solutions: Help clients succeed in video sales

Lecture 9: Finding solutions: Help clients succeed in product sales

Lecture 10: Finding solutions: Help clients succeed in podcasting

Lecture 11: Finding solutions: Help clients succeed in social media positioning

Chapter 8: Presentations, fact sheets & client work

Lecture 1: Why create a slide presentation for clients?

Lecture 2: How to create professional presentations

Lecture 3: Differences between written and oral presentations

Lecture 4: Advice for creating amazing presentations

Chapter 9: Example for great fact sheets & presentations

Lecture 1: Example fact sheet: Documentation

Lecture 2: Where can you find example power point presentations?

Chapter 10: Customer Acquisition: How to let your consulting business take off!

Lecture 1: Customer acquisition via Yellowpages

Lecture 2: Customer acquisition via Facebook (Message Ad)

Lecture 3: Customer acquisition via Facebook (Engagement Ad)

Chapter 11: Thank you!

Lecture 1: Thank you so much for watching!