Digital Marketing & SEO (beginner to guru) Course
Digital Marketing & SEO (beginner to guru) Course, available at $54.99, has an average rating of 3.45, with 105 lectures, 1 quizzes, based on 197 reviews, and has 25655 subscribers.
You will learn about Gain end-to-end knowledge of Digital Marketing & SEO Prepare to become a top Digital Marketing Specialist/Manager Understand what is Digital Marketing and its scope Examine how marketing, operations, and human resources interact in real-time delivery Learn Digital Marketing terminologies Understand the different types of Digital Marketing – Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO Define the On-page and Off-page SEO factors, Technical & Content SEO Learn the different SEO Tools & SEO Reporting Understand the concepts of Websites, Websites creation, and basic Web Design Apply appropriate marketing theories and frameworks Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods Recognize the value of conversion and collaborate with digital relationship marketing Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster Understand how to write a Blog, blog set-up for Blogger and WordPress Learn the end-to-end process of Keywords research, how to use Google Keyword Planner Understand the Local Business Listing process in Google My Business and Bing Places for Business Learn how to write effective client emails Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads Take a deep-dive into Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns Take a deep-dive into Microsoft Advertising including Yahoo Ads Learn Facebook Marketing – Organic posts and Paid Marketing Create & Promote company page on Facebook, LinkedIn Learn to manage an organization's Twitter handle Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc. Take a deep-dive into different Content Marketing Platforms Analyze ethical and cross-cultural concerns in globalized digital commerce This course is ideal for individuals who are Digital Marketing Executives or SEO Specialists & Analysts or Digital Marketing Managers or Digital Marketing Paid Media Executives or Newbies and beginners aspiring for a career in Digital Marketing or Anyone who wants to become a Marketing Specialist or Social Media Marketing Executives or Ads Campaign Managers or Entrepreneurs and self-employed individuals who wish to do online marketing for their own business or Digital Marketing Specialists, eCommerce or SEO Consultants & Strategists or Content Marketers or Advertising Managers or Marketing Analysts & Consultants or Marketing Assistants or Head of Digital Marketing and Automation or Account Managers Digital Marketing or Brand Specialists or Email Marketing Specialists or Content Managers or Technical & Content SEO Specialists It is particularly useful for Digital Marketing Executives or SEO Specialists & Analysts or Digital Marketing Managers or Digital Marketing Paid Media Executives or Newbies and beginners aspiring for a career in Digital Marketing or Anyone who wants to become a Marketing Specialist or Social Media Marketing Executives or Ads Campaign Managers or Entrepreneurs and self-employed individuals who wish to do online marketing for their own business or Digital Marketing Specialists, eCommerce or SEO Consultants & Strategists or Content Marketers or Advertising Managers or Marketing Analysts & Consultants or Marketing Assistants or Head of Digital Marketing and Automation or Account Managers Digital Marketing or Brand Specialists or Email Marketing Specialists or Content Managers or Technical & Content SEO Specialists.
Enroll now: Digital Marketing & SEO (beginner to guru) Course
Summary
Title: Digital Marketing & SEO (beginner to guru) Course
Price: $54.99
Average Rating: 3.45
Number of Lectures: 105
Number of Quizzes: 1
Number of Published Lectures: 105
Number of Published Quizzes: 1
Number of Curriculum Items: 106
Number of Published Curriculum Objects: 106
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Gain end-to-end knowledge of Digital Marketing & SEO
- Prepare to become a top Digital Marketing Specialist/Manager
- Understand what is Digital Marketing and its scope
- Examine how marketing, operations, and human resources interact in real-time delivery
- Learn Digital Marketing terminologies
- Understand the different types of Digital Marketing – Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more
- Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO
- Define the On-page and Off-page SEO factors, Technical & Content SEO
- Learn the different SEO Tools & SEO Reporting
- Understand the concepts of Websites, Websites creation, and basic Web Design
- Apply appropriate marketing theories and frameworks
- Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects
- Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies
- Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected
- Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods
- Recognize the value of conversion and collaborate with digital relationship marketing
- Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster
- Understand how to write a Blog, blog set-up for Blogger and WordPress
- Learn the end-to-end process of Keywords research, how to use Google Keyword Planner
- Understand the Local Business Listing process in Google My Business and Bing Places for Business
- Learn how to write effective client emails
- Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
- Take a deep-dive into Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
- Take a deep-dive into Microsoft Advertising including Yahoo Ads
- Learn Facebook Marketing – Organic posts and Paid Marketing
- Create & Promote company page on Facebook, LinkedIn
- Learn to manage an organization's Twitter handle
- Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc.
- Take a deep-dive into different Content Marketing Platforms
- Analyze ethical and cross-cultural concerns in globalized digital commerce
Who Should Attend
- Digital Marketing Executives
- SEO Specialists & Analysts
- Digital Marketing Managers
- Digital Marketing Paid Media Executives
- Newbies and beginners aspiring for a career in Digital Marketing
- Anyone who wants to become a Marketing Specialist
- Social Media Marketing Executives
- Ads Campaign Managers
- Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
- Digital Marketing Specialists, eCommerce
- SEO Consultants & Strategists
- Content Marketers
- Advertising Managers
- Marketing Analysts & Consultants
- Marketing Assistants
- Head of Digital Marketing and Automation
- Account Managers Digital Marketing
- Brand Specialists
- Email Marketing Specialists
- Content Managers
- Technical & Content SEO Specialists
Target Audiences
- Digital Marketing Executives
- SEO Specialists & Analysts
- Digital Marketing Managers
- Digital Marketing Paid Media Executives
- Newbies and beginners aspiring for a career in Digital Marketing
- Anyone who wants to become a Marketing Specialist
- Social Media Marketing Executives
- Ads Campaign Managers
- Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
- Digital Marketing Specialists, eCommerce
- SEO Consultants & Strategists
- Content Marketers
- Advertising Managers
- Marketing Analysts & Consultants
- Marketing Assistants
- Head of Digital Marketing and Automation
- Account Managers Digital Marketing
- Brand Specialists
- Email Marketing Specialists
- Content Managers
- Technical & Content SEO Specialists
A warm welcome to the Digital Marketing & SEOcourse by Uplatz.
Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.
Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.
SEOstands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page’s ranking on search engines such as Google and Bing.
This Digital Marketing & SEO course by Uplatzwill prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.
This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:
-
Improve your website optimization strategy
-
Enhance your SEO keyword research
-
Conduct a competitor keyword analysis
-
Build a SEO measurement framework
-
Improve your landing page optimization
-
Develop your off page SEO tactics
Digital Marketing & SEO – Course Syllabus
-
What is Digital Marketing
-
Digital Marketing Scope
-
Digital Marketing Terminology
-
What is Google Update
-
List of key Google Updates
-
Social Media Marketing introduction
-
Various types of websites
-
What to see in a website
-
Basic webpage designing
-
Creation of a website
-
Website core structure
-
What is SEO (Search Engine Optimization)
-
Why businesses need SEO
-
Components of SEO
-
On-page SEO
-
On-page on-site SEO factors
-
Google Search Console
-
Yahoo & Bing Webmaster tools
-
Title tags, Meta tags, Header tags optimization
-
Blog setup for Blogger and WordPress
-
Blogger-posting
-
Off-page-SEO
-
WordPress website creation
-
Google Analytics introduction
-
Google Analytics Goal report
-
Google Tag Manager and eCommerce
-
Google-analytics-Vs-GA4
-
htaccess File
-
SEO Tools introduction
-
Keywords Research
-
Off-page optimization introduction
-
Article Guest Posts
-
Off-page Activities
-
Technical-SEO
-
Local Business Listing introduction
-
Google and Bing local listing
-
SEO reporting
-
Client emails
-
Google Ads – introduction, search ads, display ads, shopping ads
-
YouTube ads, app promotion, smart campaigns, tips & tricks
-
Yahoo Ads
-
Social Media Marketing
-
Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns
-
LinkedIn – introduction, account creation, company page creation
-
Twitter marketing
-
Why Content Marketing
-
Quora
-
Medium
-
EzineArticle
-
wikiHow and other platforms
-
Video promotion
-
Canva
-
Email Marketing
-
Mail250 Guide
-
Mailchimp account & complete guide
-
Zoho campaigns
-
Sendinblue intro and guide
-
Inbound Marketing
-
Hubspot Form – Email, Chat, chat installation
-
Facebook Marketplace
-
YouTube optimization – channel & videos optimization
-
Figma collaborative design tool guide
-
Ads Writing, WordStream, Copywriting
-
Native Ads with Taboola
-
Product Management
Course Curriculum
Chapter 1: Digital Marketing Introduction
Lecture 1: Digital Marketing Introduction
Chapter 2: Digital Marketing Scope
Lecture 1: Digital Marketing Scope
Chapter 3: Google Updates
Lecture 1: What is Google Update
Lecture 2: Google Update – part 1
Lecture 3: Google Update – part 2
Lecture 4: Google Update – part 3
Lecture 5: Google Update – part 4
Chapter 4: Social Media Marketing
Lecture 1: Social Media Marketing – part 1
Lecture 2: Social Media Marketing – part 2
Lecture 3: Social Media Marketing – part 3
Chapter 5: Digital Marketing Terminology
Lecture 1: Digital Marketing Terminology – part 1
Lecture 2: Digital Marketing Terminology – part 2
Chapter 6: Websites – Structure and Design
Lecture 1: Various Types of Websites
Lecture 2: What to see in a Website
Lecture 3: Basic Webpage Designing
Lecture 4: Creation of a Website
Lecture 5: Website Core Structure
Chapter 7: What is SEO? Why a Business needs SEO?
Lecture 1: What is SEO (Search Engine Optimization)?
Lecture 2: Why a Business needs SEO?
Chapter 8: Components of SEO
Lecture 1: Components of SEO
Chapter 9: On-page SEO
Lecture 1: On-page SEO
Lecture 2: On-page On-site SEO Factors
Chapter 10: Webmaster Tools – Google Search Console, Yahoo & Bing Webmaster
Lecture 1: Google Search Console
Lecture 2: Google Search Central
Lecture 3: Yahoo & Bing Webmaster
Chapter 11: Title Tags, Meta Tags, Header Tags
Lecture 1: Title Tags, Meta Tags, Header Tags
Chapter 12: Off-page SEO and Blogs
Lecture 1: Blog set-up for Blogger and WordPress
Lecture 2: Off-page SEO and Blogger Postings
Lecture 3: WordPress Website creation
Chapter 13: Google Analytics
Lecture 1: Google Analytics Introduction
Lecture 2: Google Analytics Goals and Reports
Lecture 3: Google Tag Manager eCommerce
Lecture 4: Google Analytics vs. GA4
Chapter 14: htaccess File
Lecture 1: htaccess File
Chapter 15: SEO Tools
Lecture 1: SEO Tools Introduction
Lecture 2: SEO Tools Keywords Content
Lecture 3: SEO Tools Final
Chapter 16: Off-page SEO
Lecture 1: Off-page SEO Introduction
Lecture 2: Article Guest Posts
Lecture 3: Off-page Activities
Chapter 17: Technical SEO
Lecture 1: Technical SEO
Lecture 2: Core Web Vitals
Lecture 3: Core Web Vitals Fixing
Chapter 18: Business Listing
Lecture 1: Local Business Listing
Lecture 2: Google and Bing Listing
Chapter 19: SEO Reporting
Lecture 1: SEO Reporting
Lecture 2: SEO Reports – part 1
Lecture 3: SEO Reports – part 2
Chapter 20: Client Emails
Lecture 1: Client Emails
Chapter 21: Google Ads
Lecture 1: Google Ads Introduction
Lecture 2: Google Search Ads
Lecture 3: Google Ads Tips
Lecture 4: Google Ads Cases
Lecture 5: Google Display Ads
Lecture 6: Google Display Ads Tips
Lecture 7: YouTube Ads
Lecture 8: YouTube Ads Tips
Lecture 9: YouTube Overlay Ads
Lecture 10: Google Ads for Apps Promotion
Lecture 11: Gmail Ads
Lecture 12: Shopping Ads
Lecture 13: Smart Campaigns
Chapter 22: Microsoft Advertising and Yahoo Ads
Lecture 1: Microsoft Advertising
Lecture 2: Yahoo Ads
Chapter 23: Social Media Marketing
Lecture 1: Social Media Marketing
Chapter 24: Facebook Marketing
Lecture 1: Facebook Intro
Lecture 2: Facebook Group
Lecture 3: Facebook Page
Lecture 4: Facebook Widget
Lecture 5: Facebook Ads
Chapter 25: LinkedIn Marketing
Lecture 1: LinkedIn Intro
Lecture 2: LinkedIn Account Creation
Lecture 3: LinkedIn Company Page Creation
Lecture 4: LinkedIn Ads
Chapter 26: Twitter Marketing
Instructors
-
Uplatz Training
Fastest growing global Technology & Cloud Training Provider
Rating Distribution
- 1 stars: 18 votes
- 2 stars: 8 votes
- 3 stars: 45 votes
- 4 stars: 49 votes
- 5 stars: 77 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024