Consumer Behavior
Consumer Behavior, available at $29.99, has an average rating of 4.4, with 20 lectures, 18 quizzes, based on 35 reviews, and has 522 subscribers.
You will learn about Explore external and internal factors that play together in order to influence the consumer decision making process This course is ideal for individuals who are Business students and entrepreneurs who wish to understand what drives customers to behave the way they do. It is particularly useful for Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.
Enroll now: Consumer Behavior
Summary
Title: Consumer Behavior
Price: $29.99
Average Rating: 4.4
Number of Lectures: 20
Number of Quizzes: 18
Number of Published Lectures: 19
Number of Published Quizzes: 17
Number of Curriculum Items: 38
Number of Published Curriculum Objects: 36
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Explore external and internal factors that play together in order to influence the consumer decision making process
Who Should Attend
- Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.
Target Audiences
- Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.
The consumer behavior course will allow you to understand the following concepts :
– What is consumer behavior ( a historical overview)
– What is Marketing research ( types and nature of data)
– External factors of influence ( family & friends, culture, marketing efforts)
– Internal factors of influence ( personality, motivation, perception, attitude, learning)
– What is motivation and how is it related to consumer needs
– What is personality ( Theories and applications)
– How perception impacts the way we see things
– How we learn about things ( behavioral and cognitive learning)
– How our personality shapes our perceptions and attitudes
– What is attitude and how attitudes are formed
– How to communicate effectively with our consumers
– How to design effective ads
– Decision making process (how to select among two or multiple alternatives)
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to Consumer Behavior
Chapter 2: Consumer research
Lecture 1: Consumer Research process
Chapter 3: Segmentation
Lecture 1: Segmentation in details
Chapter 4: Motivation
Lecture 1: Motivation
Chapter 5: Personality
Lecture 1: Personality
Lecture 2: Brand personality
Chapter 6: Perception
Lecture 1: Perception
Lecture 2: Perception 2
Chapter 7: Positioning and Perception
Lecture 1: Positioning and Perception
Chapter 8: Consumer learning
Lecture 1: Consumer learning theories
Lecture 2: Consumer learning theories
Lecture 3: Consumer learning theories
Lecture 4: Cognitive learning
Lecture 5: Brain and persuasion
Chapter 9: Attitude
Lecture 1: Attitude definition
Lecture 2: Attitude formation
Chapter 10: Communication
Lecture 1: Communication definition
Lecture 2: Creating ads
Chapter 11: Decision making
Lecture 1: Decision making
Instructors
-
Dany Frenn
Quality Manager, MBA
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 6 votes
- 4 stars: 12 votes
- 5 stars: 17 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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