Behavioral Economics for Product Managers

Behavioral Economics for Product Managers, available at $19.99, has an average rating of 3.17, with 13 lectures, 1 quizzes, based on 3 reviews, and has 7 subscribers.

You will learn about Define Behavioral Economics and describe how it relates to Product Management You will learn 7 of the key behavioral heuristics in Behavioral Economics You will learn how to identify these behavioral biases in your role as a Product Manager You will learn how to mitigate against such biases in your role as Product Manager This course is ideal for individuals who are Behavioral Economists, Psychologists, and students of these disciplines looking for real world application of their studies or Product Managers and Technologists looking to identify and mitigate against behavioural biases in their jobs It is particularly useful for Behavioral Economists, Psychologists, and students of these disciplines looking for real world application of their studies or Product Managers and Technologists looking to identify and mitigate against behavioural biases in their jobs.

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Summary

Title: Behavioral Economics for Product Managers

Price: $19.99

Average Rating: 3.17

Number of Lectures: 13

Number of Quizzes: 1

Number of Published Lectures: 13

Number of Published Quizzes: 1

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: £39.99

Quality Status: approved

Status: Live

What You Will Learn

Define Behavioral Economics and describe how it relates to Product Management
You will learn 7 of the key behavioral heuristics in Behavioral Economics
You will learn how to identify these behavioral biases in your role as a Product Manager
You will learn how to mitigate against such biases in your role as Product Manager

Who Should Attend

Behavioral Economists, Psychologists, and students of these disciplines looking for real world application of their studies
Product Managers and Technologists looking to identify and mitigate against behavioural biases in their jobs

Target Audiences

Behavioral Economists, Psychologists, and students of these disciplines looking for real world application of their studies
Product Managers and Technologists looking to identify and mitigate against behavioural biases in their jobs

My intention in this course is to provide students with an introduction to some of the key heuristics/biases in the world of Behavioral Economics and thereafter to help participant understand how to identify/mitigate such biases in the discipline of Product Management and within the role as Product Manager specifically.

Learn of biases such as Social Proof, Availability Bias, and Leadership Bias amongst others. How can we as Product Managers identify such biases at work and ensure that we ultimately build the right Products in the most efficient, and data driven, way.

This course will assist Product Managers, and others working in the field of Product Management. It will also be valuable to those with an Academic understanding of Behavioral Economics – e.g. Behavioral Economics and Psychology students – how to bridge the gap between this knowledge and how to apply it in the real world of commerce.

This course was written and produced by me, Paul Michael, a seasoned Product Manager with over 25 commercial experience, and one time University College London graduate in the field of Economics. My passion is to utilize new media and platforms to assist others in the pursuit of knowledge and my intention is to build upon this particular field of work with regards to Behavioral Economics in future courses.

Course Curriculum

Chapter 1: Introduction to the course

Lecture 1: Introduction to the Course Behavioral Economics for Product Managers

Chapter 2: Additions to Original Course

Lecture 1: Update Video: Additions to the Original Course

Chapter 3: What is Behavioral Economics and what is Product Management

Lecture 1: What is Behavioral Economics and what is Product Management?

Chapter 4: Behavioral Biases

Lecture 1: Price Anchoring

Lecture 2: Negativity Bias

Lecture 3: Social Proof

Lecture 4: Availability Bias

Lecture 5: Loss Aversion and Endowment Effect

Lecture 6: The IKEA Effect

Lecture 7: Authority Bias

Lecture 8: The Sunk Cost Fallacy

Lecture 9: Optimism Bias

Chapter 5: Summary / Conclusion

Lecture 1: Summary / Conclusion

Chapter 6: Course Quiz

Instructors

Paul Michael
Course Instructor and Experienced Product Manager

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 1 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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